With the development of new energy vehicle companies, more and more excellent products have emerged in the automobile market, especially in the 300,000-level market, which is easy to make people "picky". Among them, AVATR 11 and ZEEKR 001 are the leaders in this echelon.
In terms of the appearance of AVATR 11, AVATR 11 is positioned as an "emotional intelligent electric coupe SUV", adopting the design concept of future aesthetics, with a saucer-wing front face, frameless doors, electric hidden door handles, active lifting rear wing, suspension body, and rounded and full parking spaces, making it look very powerful, full of sci-fi sense, full of personalization, and very popular with young people. As a new energy model, the strength of the three electric is the core competence, the pure electric range of the AVATR 11 Hongmeng version of the 90-degree rear-wheel drive version is 630km, supports high-voltage fast charging, and can achieve 200km of energy replenishment in 10 minutes, with almost no endurance anxiety. Intelligence is AVATAR's strength. Thanks to the blessing of Huawei technology, AVATR 11 is equipped with a deeply customized HarmonyOS cockpit, which has a very good experience in terms of smooth operation, interactive experience, convenience, and shortcuts. In terms of intelligent driving assistance, AVATR 11 is equipped with 3 lidars as standard, and the vehicle has stronger perception capabilities, and AVATR has just launched an OTA upgrade not long ago, and Huawei's iTrack chassis technology can bring a better driving experience and improve the safety of human driving and intelligent driving.
ZEEKR 001 ZEEKR 001 is positioned as a "hunting coupe", which has the comprehensive advantages of a coupe and an SUV, with a low body and a full sense of sportiness. However, it is not difficult for consumers who have a little understanding of the automobile market to find that the shape of ZEEKR 001 is very similar to that of its brother Lynk & Co, and its design originality is much lower than that of AVATR 11. In terms of three electrics, the 86kWh cruising range of the ZEEKR 001 WE version is 560km, and there is still no high-voltage fast charging function, and the energy replenishment speed needs to be improved, compared with the AVATR 11 Hongmeng version of the 90-degree rear-wheel drive version at the same price, it is obviously a big drop. In terms of intelligence, the weakness of ZEEKR 001 is still obvious, the Zeekr OS system equipped with the car machine will still be criticized by the owners because of the stuck problem, and there is no LiDAR configuration in intelligent driving, and there are still some functions of intelligent driving assistance that have not yet landed, whether it is the perception ability of the vehicle or the upper limit of intelligent driving, the gap with AVATR 11 is very large.
Compared with the two, it is not difficult to find that the gap between AVATR 11 and ZEEKR 001 is already obvious, especially in terms of energy replenishment efficiency, intelligent cockpit, and intelligent driving assistance, which is the extent that ZEEKR 001 cannot catch up with OTA. And with the deepening of the cooperation between Changan and Huawei, AVATR will be more interesting in the future, and ZEEKR 001 is going to come on.