The large screen in the living room is furnished, the TV boot rate drops to 30%, and the people reveal the truth!
In the 90s, the Internet was not yet popular, and many post-80s and post-90s generations had the happiness of owning a TV set when they were young, from the beginning of the black-and-white TV set, to the later color TV.
As the most important entertainment tool in the post-80s and post-90s childhood, therefore, as this group of people gradually grows into the main group of consumers, they also have a sense of belonging to the TV in their hearts, whether it is ** or not, they must put a TV in their room.
In fact, with the advent of the Internet, products such as computers and mobile ** have become more and more popular, and our understanding of leisure has also changed. Televisions that used to be used for entertainment are now replaced by more electronic gadgets, and the big screen in the living room is no longer insignificant.
According to a recent survey published by a third-party organization, the number of TV viewers in China fell from 70% in 2016 to less than 30% in 2022. More and more people are looking at the TV as an ornament in the living room, and this issue has already been discussed.
In today's society, people have more and more ways to get information and leisure, so many people are spending their time, which has also caused a decline in ratings, and few people want to watch it again.
Not only do people have a big difference in our lives, but there is also another reason for us to understand how to change their lives. Regarding this, "People**" commented: "Installed a smart TV, making it a furnishing in the living room."
When the user wants to watch TV, they can turn on the TV, but they must buy the ** included in the TV, and only one **, not just one**, but also children**, sports** and ***
According to the People**, this model is similar to a "matryoshka doll", once you click on one, there will be a second, a third, and you will not realize at all that what you want to see, you have to pay.
This kind of charging method is very good, which will make the already good customer experience worse, and will also make consumers have more confidence in their products, thus creating a virtuous circle until the payment model is fundamentally subverted.
"People**" has made an appropriate interpretation of the current problem of less than 30% of TV start-up rates.
Because of the membership system, the TV in the living room has become a decoration, and no one wants to go to see it, and no one wants to buy a membership card.
In this way, the way of charging cannot continue, after all, more people will watch TV, and the number of people who pay will become lower, which will bring great trouble to TV manufacturers and film and television companies.
Therefore, how to stimulate the audience's interest in TV is a problem that TV manufacturers, operators and the entire industry need to consider.
The major TV manufacturers have released different "paid" services. In addition to movie VIP, there are also children's VIPs, education VIPs, sports VIPs, etc., and the fees are also different, if you want all of them, you have to pay hundreds of yuan in membership fees every year.
In addition, all ** companies have their own charging standards, according to some ** data, all paying users, including the four major ***, cost more than 1,000 yuan.
This pricing is really outrageous, obviously more than the cost of ordinary audiences, if you can achieve industrial integration, so that every TV set can watch all kinds of movies, plus the annual charging standard, then there will definitely be a lot of people to pay.
I think that 300-300 yuan a year is already a bottom line for consumers, so if we can cooperate more deeply, integrate all aspects of content, and do a membership system on the TV, this is a good way. ”
In this way, there will be more people to come, then their publicity efforts will be greatly improved, and this industry will get better and better.
I also look forward to the joint efforts of the whole industry to turn a variety of charging methods such as membership and channel charging into a membership system, so that the audience can watch more easily, which is a good industry! What do you think, welcome to leave a message, like, share.