Chapter 1: Overview of the development of China's mobile game industry.
1.1 Overview of the mobile game industry.
1.1.1 Definition and characteristics of mobile games.
1.1.2 Main categories of mobile games.
1.2 Analysis of the development and evolution of the mobile game industry.
1.2.1 Summary of the development process of the mobile game industry.
1.2.2 Analysis of the development cycle of the mobile game industry.
1.3 Analysis of the development environment of the mobile game industry.
1.3.1 Analysis of the policy environment of the mobile game industry.
1.3.2 Analysis of the industrial environment of the mobile game industry.
1.3.3 Analysis of the social environment of the mobile game industry.
1.3.4 Analysis of the technical environment of the mobile game industry.
1.3.5 Summary of the development environment of the mobile game industry.
Chapter 2: Market Status and Competitive Analysis of China's Mobile Game Industry.
2.1 Analysis of the market status of the mobile game industry.
2.1.1 Analysis of the user scale of the mobile game industry.
2.1.2 Analysis of the market size of the mobile game industry.
2.2 Analysis of the competitive landscape of the mobile game industry.
2.2.1 Analysis of the product competition pattern of the mobile game industry.
2.2.2 Analysis of the competitive landscape of enterprises in the mobile game industry.
2.3 Analysis of investment, mergers and acquisitions in the mobile game industry.
2.3.1 The status quo of domestic investment, mergers and acquisitions and restructuring.
2.3.2 Analysis of the trend of investment, mergers and acquisitions and restructuring.
2.4 Summary of the development characteristics of the mobile game industry.
Chapter 3: Analysis of successful business models in China's mobile game industry.
3.1 Overview of the main business models in the mobile game industry.
3.2 Successful business model 1: copycat model.
3.2.1 Analysis of the overall situation of the copycat model.
3.2.2 Analysis of the advantages and disadvantages of copycat mode creation.
3.2.3 Analysis of the main modes of the copycat model.
3.2.4 Analysis of successful cases of copycat model.
3.2.5 Strategies for improving the success rate of copycat mode.
3.2.6 Application prospect and investment analysis of shanzhai model.
3.3 Successful business model 2: "hot theme transplantation" model.
3.3.1 Analysis of the market performance of mobile games transplanted with popular themes.
3.3.2 Analysis of the advantages and disadvantages of the creation of the transplantation mode of popular themes.
3.3.3 Analysis of the main modes of transplantation of popular themes.
3.3.4 Analysis of successful cases of transplantation mode of popular themes.
3.3.5 strategies to increase the success rate of mobile games transplanted to popular themes.
3.3.6. Analysis of the application prospect of the transplantation mode of popular themes.
3.3.7 Investment suggestions for transplanting mobile games on popular themes.
3.4 Successful Business Model 3: Hype Model.
3.4.1 Introduction to the hype mode.
3.4.2 Analysis of the overall situation of the hype model.
3.4.3. Analysis of the advantages and disadvantages of the development of the hype model.
3.4.4 Analysis of successful cases of hype mode.
3.4.5. Hype mode success rate improvement strategy.
3.4.6. Speculation model, development prospects and investment suggestions.
3.5 Successful business model 4: boutique model.
3.5.1 Analysis of the performance of the boutique mobile game market.
3.5.2. Analysis of the advantages and disadvantages of the creation of high-quality creation mode.
3.5.3. Analysis of successful cases of boutique building mode.
3.5.4 Strategies to improve the success rate of high-quality mobile games.
3.5.5. Application prospects and investment suggestions for the boutique model.
3.6 Successful business model 5: innovative model.
3.6.1 Analysis of the performance of the innovative mobile game market.
3.6.2. Analysis of the advantages and disadvantages of innovative model creation.
3.6.3 Analysis of the main modes of innovative mobile games.
3.6.4 Analysis of successful cases of innovative models.
3.6.5. Innovative strategies to improve the success rate of mobile games.
3.6.6. Application prospects and investment suggestions for innovative models.
Chapter 4: Analysis of the Successful Profit Model of China's Mobile Game Industry.
4.1 Overview of the main profit models of the mobile game industry.
4.2 Successful Profit Model 1: Game Payment Model.
4.2.1 Analysis of the characteristics of the game payment model.
4.2.2 Analysis of the advantages and disadvantages of the game payment model.
4.2.3 Successful case study of the game payment model.
4.3 Successful profit model 2: value-added service charging model.
4.3.1. Analysis of the characteristics of value-added service charging mode.
4.3.2. Analysis of the advantages and disadvantages of the value-added service charging model.
4.3.3 Successful case analysis of value-added service charging model.
4.4 Successful monetization model 3: Built-in advertising monetization model.
4.4.1 Built-in analysis of the characteristics of advertising monetization model.
4.4.2 Built-in analysis of the advantages and disadvantages of advertising monetization models.
4.4.3 Built-in ad monetization model success case analysis.
4.5 Successful profit model 4: game derivatives development model.
4.5.1. Analysis of the characteristics of the development model of game derivatives.
4.5.2 Analysis of the advantages and disadvantages of the game derivatives development model.
4.5.3 Successful case analysis of game derivatives development model.
Chapter 5: Case studies of key enterprises in the mobile game industry at home and abroad.
5.1 Case study of key enterprises in the foreign mobile game industry.
5.1.1 Netmarble, South Korea.
5.1.2 Swedish King.
5.1.3 Nexon Korea.
5.1.4 Niantic, Inc.
5.1.5 Bandai Namco, Japan.
5.2 Case study of key enterprises in the domestic mobile game industry.
5.2.1 Tencent Holdings***
5.2.2 Guangzhou NetEase Computer System***
5.2.3 Wuhu Sanqi Mutual Entertainment Network Technology Group Co., Ltd. ***
5.2.4 Youzu Network Shares***
5.2.5 Perfect World Shares***
5.2.6 Beijing Zhixingtong Technology Co., Ltd. ***
Chapter 6: Development Prospects** and Investment Recommendations for China's Mobile Game Industry.
6.1 Analysis of the development prospects and trends of the mobile game industry.
6.1.1 Analysis of industry development drivers.
6.1.2 Prospects for the development of the mobile game industry**.
6.1.3 Trends in the mobile game industry**.
6.2 Analysis of the investment potential of the mobile game industry.
6.2.1 Analysis of investment entities in the mobile game industry.
6.2.2 Analysis of barriers to entry in the mobile game industry.
6.2.3 Analysis of investment opportunities in the mobile game industry.
6.2.4 Analysis of profitability factors in the mobile game industry.
6.2.5 Summary of the investment potential of the mobile game industry.
6.3 Investment risks and advice in the mobile game industry.
6.3.1 Investment risk analysis of the mobile game industry.
6.3.2 Investment strategies and suggestions for the mobile game industry.
Table of Contents of Charts. Figure 1: Analysis of the characteristics of mobile games.
Chart 2: Major categories of mobile games and representative games.
Figure 3: Mobile game industry chain.
Figure 4: Game product lifecycle.
Figure 5: Gamer Lifecycle.
Figure 6: Mobile game product lifecycle.
Chart 7: Mobile Game Consumption (in %)
Figure 8: Retention time per game (in %)
Exhibit 9: Classification of the regulatory system of the mobile game industry.
Exhibit 10: Analysis of the main policies of the mobile game industry from 2018 to 2023.
Figure 11: Analysis of mobile phone market share in 2023 (unit: 100 million units; %）
Figure 12: Market size and growth rate of China's smartphone game industry from 2018 to 2023 (unit: 100 million yuan; %）
Figure 13: Wireless Network Rate Comparison (in kbps; mbps）
Figure 14: The scale and growth rate of China's terminal game users from 2018 to 2023 (unit: 100 million people; %）
Figure 15: 2018-2023 China's terminal game sales revenue and growth rate (unit: 100 million yuan; %）
Figure 16: Changes in China's terminal game market share from 2018 to 2023 (unit: %)
Figure 17: Proportion of different types of games in China's terminal game market in 2023 (unit: %)
Figure 18: The scale and growth rate of China's web game users from 2018 to 2023 (unit: millions; %）
Figure 19: 2018-2023 China's web game sales revenue and growth rate (unit: 100 million yuan; %）
Figure 20: Changes in China's web game market share from 2018 to 2023 (unit: %)
Exhibit 21: Summary of the development environment of the mobile game industry.
Figure 22: User scale and growth rate of China's mobile game industry from 2018 to 2023 (unit: 100 million people; %）
Figure 23: Market size and growth rate of China's mobile game industry from 2018 to 2023 (unit: 100 million yuan; %）
Exhibit 24: Analysis of the proportion of mobile game product types in China in 2023 (by content) (unit: %)
Figure 25: 2019-2023 competitive landscape of China's mobile game industry (unit: 100 million yuan, %)
Exhibit 26: Summary of investment, mergers and acquisitions of Chinese mobile game companies from 2019 to 2023.
Exhibit 27: Summary of the development status of China's mobile game industry.
Exhibit 28: Breakdown of major business models in China's mobile game industry.
Figure 29: Analysis of the overall number of "copycat" models (unit: paragraphs, times).
Exhibit 30: Revenue analysis of successful "copycat" models.
Exhibit 31: Advantages of "copycat" mode.
Exhibit 32: Disadvantages of the "copycat" model.
Figure 33: Key points for success of the "copycat" model.
Figure 34: Strategies for improving the success rate of the "copycat" model.
Figure 35: Market share of the overall number of ported mobile games (unit: %)
Figure 36: Operation of domestic web game ported mobile game products (unit: 10,000 yuan per month).
Exhibit 37: Cost comparison of ported and independently developed mobile game products.
Figure 38: Analysis of the advantages and disadvantages of the porting mode of popular themes.
Figure 39: Comparison of the advantages and disadvantages of the porting model of popular film and television products.
Exhibit 40: Basic information about "Fishing Master".
Exhibit 41: Introduction to the basic information of "My name is MT Online".
Exhibit 42: Introduction to the basic information of PlayCrab.
Exhibit 43: "Internet hype" conditions.
Exhibit 44: The "Internet hype" approach.
Exhibit 45: Typical Hype Mobile Games**.
Exhibit 46: Typical hype mobile game revenue.
Exhibit 47: Advantages of the "hype" model.
Exhibit 48: Disadvantages of the "hype" model.
Exhibit 49: "Million King Arthur" "hype" strategy.
Exhibit 50: Comparison of the strengths and weaknesses of Dota Legends.
Exhibit 51: Dota Legend "hype" strategy.
Exhibit 52: Analysis of the commonalities of successful mobile games in the "hype" mode.
Exhibit 53: Analysis of the key points of success of the "hype" model.
Exhibit 54: Analysis of the "hype" pattern success rate improvement strategy.
Exhibit 55: 2023 mobile game industry hype hot topic list.
Figure 56: Analysis of the overall number of "high-quality" mobile games (unit: model, times).
Exhibit 57: Analysis of the operation of successful "boutique" mobile games.
Exhibit 58: Analysis of the creative advantages of the boutique creation model.
Exhibit 59: Analysis of the disadvantages of the creation of boutique models.
Exhibit 60: 2023 post-censorship index distribution.
Exhibit 61: Journey to the West: Game features.
Exhibit 62: Analysis of the marketing strategy of "Journey to the West".
Exhibit 63: Analysis of the marketing methods of "Dragon Babu 3D".
Exhibit 64: Analysis of the commonality of successful mobile games in the boutique creation model.
Exhibit 65: Analysis of the key points of success of the boutique creation model.
Figure 66: Analysis of the strategy for improving the success rate of the boutique model.
Figure 67: Operation of domestic innovative mobile game products (unit: 10,000 yuan per month).
Exhibit 68: Characteristics of casual card game innovation.
Exhibit 69: Time Hunter game innovations.
Exhibit 70: Monster X League game innovation features.
Exhibit 71: Analysis of the commonalities of successful mobile games in innovative models.
Exhibit 72: Key points of success of the innovative model.
Exhibit 73: Analysis of Strategies for Improving the Success Rate of Innovative Models.
Exhibit 74: Mobile Game Revenue** Channels and Characteristics.
Exhibit 75: Analysis of the advantages and disadvantages of the game's pay-to-play model.
Exhibit 76: Analysis of the advantages and disadvantages of the value-added service charging model.
Exhibit 77: Analysis of the strengths and weaknesses of the built-in ad monetization model.
Exhibit 78: Analysis of the advantages and disadvantages of game derivatives development models.
Exhibit 79: Basic information sheet of Netmarble Korea.
Exhibit 80: Basic information table of King in Sweden.
Exhibits81: Basic information of South Korea's Nexon Corporation.
Exhibit 82: Analysis of Nexon's operating revenue, 2018-2023 (in billion yen, %)
Exhibit 83: Analysis of the net profit of Nexon Korea from 2018 to 2023 (in billion yen, %)
Exhibit 84: Basic information table of Niantic Corporation in the United States.
Exhibits85: Basic information of Bandai Namco in Japan.
Exhibit 86: Tencent Holdings*** Basic Information Table.
Exhibit 87: Tencent Holdings*** Business Capability Profile.
Exhibit 88: Block diagram of the property and control relationship between Tencent Holdings*** and the actual controller as of 2023 (unit: %)
Chart 89: Analysis of Tencent Holdings*** Main Economic Indicators from 2018 to 2023 (unit: 10,000 yuan).
Exhibit 90: Tencent Holdings*** profitability analysis from 2018 to 2023 (unit: %)
Chart 91: Analysis of Tencent Holdings' operational capabilities from 2018 to 2023 (unit: times).
Exhibit 92: Analysis of Tencent Holdings' solvency from 2018 to 2023 (unit: %, times).
Exhibit 93: Analysis of Tencent Holdings' development capacity from 2018 to 2023 (unit: %)
Exhibit 94: Guangzhou NetEase Computer System*** Basic Information Table.
Exhibit 95: Block diagram of the property rights and control relationship between Guangzhou NetEase computer system*** and the actual controller as of 2023 (unit: %)
Chart 96: Analysis of the main economic indicators of Guangzhou NetEase computer system from 2018 to 2023 (unit: 10,000 yuan).
Exhibit 97: 2018-2023 Guangzhou NetEase Computer System *** Profitability Analysis (unit: %)
Exhibit 98: Analysis of the operational capability of Guangzhou NetEase's computer system from 2018 to 2023 (unit: times).
Exhibit 99: 2018-2023 Guangzhou NetEase Computer System *** solvency analysis (unit: %, times).
Chart 100: Analysis of the development capacity of Guangzhou NetEase's computer system from 2018 to 2023 (unit: %)
Chart 101: Wuhu Sanqi Mutual Entertainment Network Technology Group shares*** basic information table.
Chart 102: Block diagram of the property rights and control relationship between Wuhu Sanqi Mutual Entertainment Network Technology Group Co., Ltd. and the actual controller as of 2023 (unit: %)
Chart 103: Analysis of the main economic indicators of Wuhu Sanqi Mutual Entertainment Network Technology Group from 2018 to 2023 (unit: 10,000 yuan).
Chart 104: 2018-2023 Wuhu Sanqi Mutual Entertainment Network Technology Group shares*** profitability analysis (unit: %)
Chart 105: 2018-2023 Wuhu Sanqi Mutual Entertainment Network Technology Group Co., Ltd. *** Operational Capability Analysis (Unit: Times).
Chart 106: 2018-2023 Wuhu Sanqi Mutual Entertainment Network Technology Group shares*** solvency analysis (unit: %, times).
Chart 107: Analysis of the development capacity of Wuhu Sanqi Mutual Entertainment Network Technology Group from 2018 to 2023 (unit: %)
Exhibit 108: Basic information table of Youzu Network shares***.
Exhibit 109: Block diagram of the property rights and control relationship between Youzu Network shares*** and the actual controller as of 2023 (unit: %)
Chart 110: Analysis of the main economic indicators of Youzu Network Co., Ltd. from 2018 to 2023 (unit: 10,000 yuan).
Exhibit 111: 2018-2023 Youzu Network shares*** profitability analysis (unit: %)
Chart 112: 2018-2023 Youzu Network Co., Ltd. *** Operational Capability Analysis (Unit: Times).
Exhibit 113: 2018-2023 Youzu Network shares*** solvency analysis (unit: %, times).
Exhibit 114: 2018-2023 Youzu Network shares*** development capacity analysis (unit: %)
Exhibit 115: Perfect World Shares*** Basic Information Table.
Exhibit 116: Block diagram of the property and control relationship between Perfect World Shares*** and the actual controller as of 2023 (unit: %)
Chart 117: Analysis of the main economic indicators of Perfect World Co., Ltd. from 2018 to 2023 (unit: 10,000 yuan).
Exhibit 118: Perfect World Shares*** Profitability Analysis from 2018 to 2023 (Unit: %)