Walking into the bustling shopping mall, in addition to the dazzling array of goods and dazzling lights, have you also noticed the faint aroma? It's not an accident, it's a well-planned olfactory marketing by the mall that is quietly influencing your shopping decisions.
1. Aroma and emotion: a silent **.
Have you ever been fascinated by a certain aroma at some point, and then involuntarily walked towards that source? That's the magic of smell. Aroma has the ability to trigger our emotional memories and make us unconsciously want to buy. For example, when you smell the aroma of bread, you may think of the breakfast your mother made for you when you were a child, and the warmth and intimacy will make you more willing to buy that bread.
2. Shopping mall fragrance: a well-planned atmosphere.
When choosing a fragrance, shopping malls often take into account factors such as brand positioning, target customer group, and shopping environment. For example, a high-end luxury brand may choose an elegant, noble scent to create a noble and unique shopping atmosphere; Housewares malls, on the other hand, may choose warm, cozy scents that make customers feel at home while shopping.
3. Olfactory marketing: make shopping more enjoyable.
Olfactory marketing is not only to make customers buy more products, but also to make customers enjoy a more enjoyable experience during the shopping process. As customers wander through the mall, the subtle scent relaxes their minds, relieves stress, and makes them more willing to stay, browse, and buy.
4. Be wary of excessive marketing: Keep shopping rational.
While olfactory marketing can improve the shopping experience to a certain extent, excessive marketing can also make customers feel uncomfortable. An excessively strong or pungent aroma may make customers feel dizzy, nauseous, or even disgusted. Therefore, when conducting olfactory marketing, shopping malls need to grasp the degree to ensure that customers can enjoy shopping in a comfortable environment.
Olfactory marketing is an effective means for shopping malls to enhance the shopping experience of customers. Through carefully curated fragrances, customers unconsciously generate the desire to buy and enjoy a more enjoyable shopping process. But at the same time, shopping malls also need to be wary of the risks of over-marketing to ensure that customers can freely choose and consume rationally in a comfortable environment.
EECSCENT is an international brand space aroma system service provider from Hong Kong.
Focus on the planning and execution of space fragrance communication, and provide high-quality commercial scent solutions. Assist companies in implementing scent marketing as part of their overall brand strategy.
E: Environmental Protection
e: earnestEarnestEarnestSincere(Work attitude).
C: Comfortable (customer experience).
While we are committed to perfecting and improving our commercial fragrance system, we are excited to bring this technology to your home with ease and convenience.
Our goal is to provide you with a unique atmosphere experience, as well as comfortable and personalized customer service.