At 4 a.m., at the end of the day's work at The Onion Group, He Shan drove to Hong Kong, spent two hours at the airport discussing with investors the details of the new North American debut of her accessories brand Sylph, and then boarded the plane to the United States with the plan to participate in a fashion trade show in Los Angeles.
The effect of Sylph's new product depends on the effectiveness of the onion group's co-creation partner in three places within 48 hours.
Set goals and plan wisely, spend less time thinking and more energy on executing the plan. Efficient use of time allows me to do three times more work and gain three times as much experience in the same amount of time. ”
He Shan shared this "triple life" arithmetic problem with her staff team, and to this day, she still keeps moving at her own pace.
"Staying efficient" is one of He Shan's beliefs, and she has been working in the business world for many years, and there are several directions she has always adhered to:
Promote the transformation and upgrading of enterprises, revitalize the collaborative innovation of enterprises in the Bay Area, add wisdom and strength to the industry with industrial development thinking, and stimulate the market vitality in business transformation.
Because these are the ones that can best resist the "market storm" that is coming at the moment.
She advocates the value of women in the new era, and in order to empower the development of various female groups, He Shan has practiced the integration of social undertakings and business with great experience, and has gained a lot of social attention and industry recognition for "business for good".
A few days ago, the well-known domestic financial magazine "21st Century Business Review" released the list of "2023 Business Model Research Cases", and He Shan successfully won it"Business Model Leader".
Driving business innovation and unleashing the power of women.
Ho Shan hails from Hong Kong, which is full of countless business legends.
Seven years ago, a senior of a well-known company told her about her dream of conquering the US stock market, and she thought that she longed for the peak described by others, but later found that the climb itself made her the most excited.
She kept climbing, whether on the cliff or on the peak, she looked for more scenery of life.
Traveling around the open international business environment, He Shan is more aware of the trend of the times when intelligent technology and the consumer industry are compatible with each other, and the link between cross-border e-commerce and life services is further deepening.
The accumulation of experience has given He Shan her own set of cutting-edge insights, and she leads the team to move quickly with strong execution, but every step is very stable.
She led Onion Group to be listed on the New York Stock Exchange, and realized its strategic upgrade of "Global Brand Management Group", successfully built a complete closed loop of brand format and ecological control from upstream to downstream, and built a quality of life brand platform that matches the new generation of consumers.
It took only five years from the establishment of the Onion Group to the listing of the first share as a life brand platform.
As a representative new entrepreneur of modern enterprises, He Shan, with her deep foundation and professionalism rooted in the business world, has demonstrated female leadership in promoting the quality and efficiency of enterprises and promoting the development of the industry.
Under the wave of the era of "digital and real integration", He Shan promoted the implementation of private domain digital deployment, used algorithm matching to drive the fine operation of enterprises, better improved business layout and service ecology, and increasingly created differentiated competitiveness of enterprises and brands.
The story of He Shan and Onion plays a role model in the digital transformation and upgrading of the industry, and has substantial reference value.
For He Shan, it is worth mentioning her strong attention to and promotion of women's growth, and actively guiding the female group to realize their value.
Since building Onion Group into a global fashion light entrepreneurship platform, He Shan has helped many women integrate into the development of new business formats, master e-commerce skills, and achieve personal careers.
At present, Onion Group has led nearly one million women to achieve fashion and light entrepreneurship, and play a role in building a better society.
Precise layout to go to sea and compete in the international market.
For He Shan, love is the first of a sense of achievement.
Keen on adventure, she broadened her horizons to overseas markets and tried to transform her experience in global capital operation into the confidence of her brand to go overseas.
In the ups and downs of the business world for more than ten years, He Shan has always been very "brave", and she is very daring to open up a new situation.
She has put her accumulated overseas project management experience and several game-breaking thinking into the huge space of overseas markets, and has carried out global layout with the help of independent stations and digital platforms to achieve global cargo communication.
He Shan believes that China's cross-border e-commerce partners have covered the world, and it is necessary to establish a stronger brand ecosystem to deepen the understanding of Chinese and international consumers on the cultural value of brand products and culture, stimulate resonance and empower them.
Under the momentum of consumption recovery, the "she" economy is profoundly affecting the transformation and development trend of the consumer market.
He Shan is well aware that there is still a continuous and huge incremental space for women's self-pleasing consumption, relying on the global first-class chain and cross-border e-commerce service ecology, focusing on women's consumption to go overseas brands, building a high-quality product structure system, and exploring a new path for long-term high-quality development of enterprises.
Sylph, a fashion accessories brand led by He Shan, has a diversified personalized product matrix, which is intended to encourage women to enjoy the beauty and confidence brought by fashion in multiple dimensions.
Combined with the cultural background of European consumers who pay attention to sustainability, Sylph prioritizes the use of environmentally friendly materials in product packaging and products, and advocates public welfare and ecological environmental protection.
In addition, the first brands SexRose and Soulove have also been launched, aiming to urge Asian women to face up to their own needs and sexual health, and meet the emotional and physiological demands of women to please themselves and their lovers.
At present, these overseas brands have set up independent stations and other overseas channels to gradually achieve overseas localization penetration.
With the original intention of advocating the future power of women, He Shan has helped more brands to enter the growth track of the global market, hoping to let the world see more of the power of China's intelligent manufacturing.
It's her "second life".
Explore the potential of business for good and explore public welfare innovation.
Every time she is interviewed, He Shan mentions the most is "promoting human progress", whether it is participating in volunteer activities when she was young, or now launching public welfare projects, this is her vision that has not changed from beginning to end, and it is also another dimension of her life.
The development of the times and civilization has driven the reshaping of the business environment.
Responsibility, as one of the cores of the new business civilization, leads enterprises to pursue sustainable business value and create a better society.
We have been using different ways to establish emotional connections with more disadvantaged groups, enhance endogenous motivation, and create social value. ”
He Shan continues to promote the deep integration of the concept of public welfare and the business model, and embeds public welfare undertakings into the key issues of concern to the party and the state, from the public welfare topics of women's groups to the promotion of the development of "three rural".
Since the launch of the "Shimmer Project" public welfare project in 2019, He Shan has continued to pay attention to public welfare topics such as helping women and children, helping rural revitalization, and inheriting Chinese culture, integrating the business advantages of the platform, linking multiple social resources, exploring the sustainable development path of diversified public welfare themes, and spreading the core concept of business for good.
On the one hand, based on regional cultural characteristics, we organize intangible cultural heritage handicraft training for women to help women in difficulty master a skill, enrich their spiritual life and aesthetic knowledge, and provide a variety of options for employment and income generation.
While improving their living environment, it also drives the innovation and development of the surrounding cultural industries, and provides more breakthrough exploration and possibilities for the inheritance of Chinese culture.
On the other hand, with the help of the enterprise intelligent platform, a series of e-commerce skills training activities will be carried out to enhance farmers' digital awareness and digital skills, promote the sharing and complementarity of urban and rural resources, and realize the integrated development of cross-industry collaboration and cross-regional operation, hoping to drive the modernization of agriculture and rural areas and empower the revitalization of rural industries with digitalization.
Up to now, He Shan and the Shimmer team have donated more than one million dollars worth of funds and materials, and have been awarded many honors such as "Public Welfare Person of the Year" and "Best Social Responsibility Award".
He Shan, who is good at promoting the innovation and transformation of business models, has promoted enterprises to open up growth poles and led enterprise advancement and industry innovation.
She represents a group of innovation pioneers in the new era, who eagerly embrace the new business environment of new technology iteration, new scenarios out of the circle, and the rise of new business formats in the name of life.
Can they outline their most wonderful life and the new territory of the future business form with one destination after another?
Very promising.