Recently, Mintegral, a programmatic interactive mobile advertising platform under Mobvista Cobsta, held a dialogue with leading mid-to-hardcore game developers such as 4399, GluttonyGa, Touch, and Tianyou.com, sharing their achievements and successful experiences as pioneers of "ad monetization" for medium-to-hardcore games.
Here's how they shared why ad monetization is part of their overall monetization strategy:
4399: Several of the gameplay games we released this quarter are relatively light, targeting mid-to-heavy gamers who have developed the habit of kryptonite, and some mid-core gamers who have not yet developed the habit of in-app purchases. So, we wanted to expand the revenue space through in-app advertising.
Gluttony: This year, we've added a light to medium game product line and officially incorporated in-app advertising into our monetization strategy, which has also seen a pretty good revenue increase effect. Therefore, we decided to try this model in medium to heavy products.
Tianyou: We found that more and more well-known mid-core game developers in the industry have begun to try ad monetization, and we also saw the potential and effect of this trend, so we also chose a product to try.
Touch: The reason why we decided to try ad monetization was that we wanted to try more monetization models with high feasibility and high profit potential to drive revenue growth. On the other hand, with the development of our business, our user scale and player traffic disk continue to grow, and the integration of in-app advertising can help maximize the value of traffic.
Do you have any practical experiences to share?
4399: Carry out targeted advertising based on user portraits, so that each ad can match the most suitable user.
Gluttony: When it comes to monetizing ads, the choice of advertising platform is crucial. In order to avoid the impact of advertising on the user experience, we will communicate with the partner platform before the implementation of the delivery, and formulate solutions in advance for various problems that may be encountered to avoid risks.
Tianyou: I think that the product category and the regional market where it is located are also important factors that affect the monetization effect of advertising.
Touchtech: Based on our practical experience in implementing ad monetization, we believe that the following two strategies are also important to drive monetization and revenue: continuous monitoring and optimization of ad performance, continuous innovation and embracing change.