"Buy, buy, buy" is a traditional tradition of the Spring Festival, and as an indispensable "atmosphere group" for the New Year, roasting can be said to be a must-have for the New Year. From melon seeds, peanuts, to chestnuts, walnuts, almonds, broad beans, at present, roasted goods ushered in the annual sales season. How hot is Little Fried Food?
Speculation sales are booming
The "New Year's Atmosphere Group" is on the battlefield
CCTV reporter Wang Nan: In Tianjin's largest first-class wholesale market, the New Year's Festival has been launched here since childhood, and the scene is very lively, with many people carrying large bags and small bags in their hands.
In the interview, the reporter saw that many consumers bought various styles of fried goods to a greater or lesser extent, and some even carried a large bag directly.
The reporter learned from the market that there are currently 50 or 60 merchants here, usually mainly wholesale, and the retail volume will soar when it comes to the New Year's Festival.
Bian Jianwei, the person in charge of the grain, oil, dried fruits and non-staple food business of Tianjin Haijixing Wholesale Market: Now the sale of goods is basically every stall, small stalls can sell more than 10,000 yuan every day, and large stalls can sell for 20,000 or even 30,000 yuan.
Not only peanuts and melon seeds are selling well, but for the southern market, pecans are also everyone's favorite. In a pecan store in Lin'an, Hangzhou, Zhejiang, the master uses a special tool to manually peel out the peach kernel of the complete four-petal bud, which is a Zhejiang provincial intangible cultural heritage skill, pecan processing technology.
Chen Jie, founder of Lin'an intangible cultural heritage pecan brand "Reunion People": We still have more than ten processes behind us, such as astringency, frying, baking and so on.
The reporter learned that through the use of intangible cultural heritage skills, the company's sales in the past year have increased by 30% year-on-year.
Tianjin: Small fried goods have a big market
During the reporter's visit to Tianjin, it was found that there is a big market behind the small fried goods that are necessary for the New Year's Festival. In addition to being favored by consumers in China, roasted goods are also in demand abroad.
Bian Jianwei, head of the grain, oil, dried fruit and non-staple food business of Tianjin Haijixing Wholesale Market: Tianjin Jinghai is a Wangkou town, which has the characteristics of Wangkou dry goods and fried goods, which can not only get cheap products but also high-quality products.
Wangkou Town, said by Bian Jianwei, has been operating fried goods for more than 100 years, and now there are more than 300 local fried food-related enterprises, with annual sales of nearly 10 billion yuan, accounting for more than 30% of the national market share. However, when the reporter arrived in Wangkou Town, the street seemed a little deserted.
CCTV reporter Wang Nan: In Wangkou Town, we found that most of the speculation companies have already taken a holiday, and only a few are still putting the finishing touches.
Li Maohua, the person in charge of Tianjin Huafuyuan Food: Our last batch of goods is for domestic sales. Mainly do the country's major supermarkets. From November last year to the end of the year, it has been in short supply.
A small corn kernel, after frying and puffing, cooling, screening and other processes, can be transformed into a consumer favorite popcorn, like this company can produce up to 20 tons a day.
Li Maohua, the person in charge of Tianjin Huafuyuan Food: We can sell about 3,000 tons a year, and the profit is okay this year, an increase of 15 times.
In addition to the finishing touches on the popcorn company, the reporter also found that a melon seed factory is also producing, and this company focuses on overseas markets.
Li Ruhai, head of Tianjin Mingren Nut Company: We are a little different from the domestic market, and the seasonal changes are not big.
Lao Li told reporters that in September every year, the production and sales of Wangkou Town began to enter the peak season, and the town was full of the fragrance of fried goods, and it could be smelled even a few kilometers away. It is precisely because of the concentration and fierce competition in the local speculation business that Lao Li has focused his business on foreign countries in the past two years, including Saudi Arabia, Iran, the United Kingdom, France, and Belgium.
Like this white melon seeds, Lao Li can sell 4,000 tons overseas a year, with a value of about 70 or 80 million yuan. In the interview, the reporter learned that the fried goods in Wangkou Town are mainly sold to North China, East China, and Central China in China, and the foreign market is mainly sold to 12 countries and regions in North America, Europe, Africa and other places. Customs data shows that in 2023, the export volume of roasted goods in Wangkou Town will account for 30% of the country, with an export value of nearly 300 million yuan, which is quite a considerable scale. Judging from the import data, the speculation business in Wangkou Town is also quietly changing.
Zhu Jinghui, deputy chief of the second inspection section of Jinghai Customs, which belongs to Tianjin Customs: More than 26 million yuan of dried nuts were imported last year, an increase of 66% compared with 20228%。There are relatively new nut foods such as almonds, macadamia nuts, pecans, etc. The living standards of everyone in China have risen, and the demand for various categories and quality of nuts is gradually increasing.
Jiangsu: Rock sugar gourd is also a business
The New Year's atmosphere group "is not only fried goods, but also inseparable from rock sugar gourds." When it comes to rock sugar gourd, everyone may think that it is a northern specialty, but in fact, there is a small village in Jiangsu called "the first village of rock sugar gourd". What about the situation there before the Chinese New Year?
In Siwang Village, Pizhou, Jiangsu, more than 30 flavors, from kiwi to orange, from yam to grape, together form the new "All Things Sugar Gourd" this year. Not only that, with the help of e-commerce and cold chain, sugar gourd has new possibilities.
Gu Shuai, Secretary of the General Party Branch of Siwang Village, Gunche Street, Pizhou City: Now the crispy rock sugar gourd is launched, which can be sold all over the country online, and another new product, the frozen rock sugar gourd, is produced, stored, transported and sold through the low-temperature cold chain of minus 18.
Siwang Village has been making sugar gourds for more than 100 years, and 60% of the villagers are engaged in sugar gourd-related industries. Similar to roasted food, more than one-third of the villagers in the village will go out to sell rock sugar gourds starting in September every year. As a result, a hawthorn trading market was formed.
From the transportation of raw materials to wholesale and retail, the sugar gourd in Siwang Village has formed a complete industrial chain. In the past few days, the market has become more and more popular, and it is expected to sell hundreds of thousands of strings of sugar gourds every day.
Gu Shuai, Secretary of the General Party Branch of Siwang Village, Gunche Street, Pizhou City: Like all our prefecture-level cities in the country, there are basically all our villagers selling rock sugar gourds. Our village is also vigorously developing the e-commerce platform, hoping to sell our new products to all parts of the country with the help of the new ** platform.
What are the characteristics of this year's roasted goods sales market?
We see that the food of the "Chinese New Year Atmosphere Group" is "expanding day by day", and some dry and fried foods that were not often eaten before have now entered the fruit plates of more consumers. What are the characteristics of this year's roasted goods sales market?
The reporter found that during this year's New Year's Festival, nut gift box products are most suitable for everyone to visit relatives and friends, and online sales increased by more than 50% over the same period of last year's lunar calendar, and mixed nut gift boxes are especially popular. Among them, on an online platform, the sales of nut gift boxes exceeded 20 million, and macadamia nuts, pistachios, and cashew nuts are still the most popular roasted items, with product sales exceeding 15 million pieces.
Not only that, this year, we are preparing for the New Year's goods earlier, from the middle of December last year has begun the purchase of traditional nuts, Hunan, Guangdong, Hong Kong and Macao and other southern regions of the sales growth than the northern region, sales and the same period last year increased by more than 30%. Xinjiang, ** and other places have the fastest year-on-year sales growth, all exceeding 50%.
Not only is the roasted food selling hot, but the sales of rock sugar gourds are also heating up significantly. According to the data of the online sales platform, this year, with the boom in tourism in Harbin and other northeast regions, the rock sugar gourd** that is commonly sold offline in the northern region has also ushered in an outbreak. Not only has the variety of products increased by about 3 times, but the flavors are also more diverse than before.
CCTV reporter Wang Nan, Sun Qiang, Enze, Mao Jun, Tianjin Station).
*: CCTV news client).
For more exciting information, please contact the application market**"Jimu News" client, do not be authorized**, welcome to provide news clues, and pay once adopted.