Chaoshan tycoon Lin Muqin bought a bankrupt beverage factory for more than 2 million yuan.
On Chinese New Year's Eve, many people drive home or travel. When driving, many people get tired easily, so many people like to drink energy drinks to replenish energy.
When it comes to energy drinks, most people used to think of Red Bull, but now more people think of Dongpeng Special Drinks. In the past, many people couldn't see Dongpeng Special Drink, but in fact, it has now surpassed Red Bull to become the market leader and also become a company with a market capitalization of more than 60 billion.
Dongpeng Special Drink also recently announced that its revenue in 2023 is expected to exceed 11 billion, with a growth rate of more than 30%. At the same time, the profit is expected to be around 2 billion. The profit growth rate is also good, around 40%. From 2021 to the present, Dongpeng Special Drink's revenue and profit have been growing steadily.
The success of Dongpeng Special Drink has also made Lin Muqin, the major shareholder, a super-rich, a super-rich man, and the father and son are now worth more than 30 billion. However, Dongpeng Special Drink has now been questioned by a lot of **, the biggest problem is that after Dongpeng Special Drink was listed, the company's performance increased, but the major shareholders continued to collect money.
Recently, Junzheng Investment Plan, the second largest shareholder of Dongpeng Special Drink, is expected to raise nearly 2 billion yuan. Prior to this, Junzheng Investment had raised more than 900 million in cash.
In addition, last year, Lin Muqin and other shareholders also made up more than 100 million together. On the one hand, the performance has grown steadily, and on the other hand, the major shareholders have significantly **.
Generally, the management and major shareholders should be the ones who know the company best. When the company's performance rises, the market value will also rise, and the major shareholders are naturally the big winners. Their wealth will also increase in value in the future, so why rush to cash out at this time? This is also the reason why the outside world doubts Dongpeng Special Drink.
In addition to reducing liquidity, Dongpeng Special Drink also paid a high proportion of dividends in 2021 and 2022, and the company's total profit in these two years was about 2.6 billion, but nearly 2 billion funds were used for dividends.
At present, Dongpeng Special Drink has some problems, its existing products are overly dependent on functional drinks, and lack of other leading products. It stands to reason that Dongpeng Special Drink should invest more money in new activities.
Of course, as long as the regulations are met, there is no problem with dividends or **. Of course, minority shareholders will also vote with their feet. In the past two years, although the performance of Dongpeng Special Drink has increased a lot, the stock price has almost been standing still. This is also related to the fact that the major shareholders continue to **, resulting in a lack of shareholder confidence.
Born in 1964 in Chaoshan, Guangdong, Lin Muqin joined a state-owned beverage factory in Shenzhen at the age of 23. He was hardworking and intelligent, and soon rose from foreman to minister and later to factory director.
However, Lin Muqin's beverage factory has been in a state of loss due to institutional problems. In order to save the factory, the company was restructured. Lin Muqin spent more than 2 million yuan to buy the factory.
To everyone's surprise, this acquisition of more than 2 million earned him more than 30 billion. After taking control of the company, Lin Muqin's first step was to think about product transformation. At that time, the competition in the beverage market was already very fierce, and there was almost no blue ocean. In order to find a new direction of development, Lin Muqin is also constantly thinking. At that time, Red Bull was selling very well in the Chinese market.
At that time, beverages were basically flavored, with little functionality involved. At the same time, Red Bull's ** is also relatively high, so Lin Muqin wanted to create a pro-functional drink. As a result, Dongpeng Special Drink came into being. At first, the brand effect of Dongpeng Special Drink was too weak to open the market in big cities.
So, Lin Muqin chose a small town in Guangdong to start entering the market, and then slowly established the best advantage step by step to conquer the market. At the same time, Lin Muqin also began to advertise on Guangdong TV and other TV stations.
Lin Muqin slowly gained a firm foothold in the market before he began to penetrate into the big cities. After years of hard work, Dongpeng Special Drink has also gone out of Guangdong and entered the market of other provinces. In order to meet the needs of young people, Lin Muqin also worked packaging and brand building.
Red Bull is canned, and it is inconvenient to drink a Red Bull that cannot be finished. Therefore, Lin Muqin designed a plastic bottle that can be capped when you can't finish drinking, which is very practical. Based on various differentiated details, Dongpeng Special Drink will gradually have its own market.
After making money, Lin Muqin also continued to invest in production, and invited Nicholas Tse to support the company, which successfully strengthened the company's brand image. After the listing of Dongpeng Special Drink, the market value also rose. Lin Muqin's personal wealth is also as high as more than 30 billion.
Lin Muqin has also been looking for new ways to develop in recent years, hoping to find new markets outside of functional drinks. In fact, the current market value of Dongpeng Special Drink has not increased for two years, but from the perspective of price-earnings ratio, it is still relatively high. This may also be the reason why major shareholders are eager to raise funds.