Xinhua News Agency, Shanghai, February 17 (Reporter Cheng Siqi) Every Spring Festival, watching a New Year's movie full of New Year's flavor has become a "must-choose" for many people. During this year's Spring Festival, the film market is very hot. As of 13:50 on February 17, the box office of China's 2024 Spring Festival stalls has reached 784.4 billion yuan, breaking the box office record of the Spring Festival stalls in Chinese film history, and the film market ushered in a "good start".
On the fourth day of the Lunar New Year, Ms. Sun took her family into the theater with the ** movie "Hot and Hot". "I saw the promotion of the film before the Spring Festival, and my family was looking forward to it, so we bought the tickets early. Ms. Sun said that watching movies with her family during the Spring Festival every year not only adds to the sense of ritual of the New Year, but also increases the common topic of the whole family.
The types of movies released during the Spring Festival this year are diverse, and the quality is relatively balanced, which can meet the viewing needs of different audience groups. Zhang Bin, deputy dean of Shanghai Film Academy of Shanghai University, said, "Among them, several films such as "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and other films also have relatively high ratings and good overall reputation. ”
On February 16, people were buying tickets at the ticket office of a movie theater in Shanghai. Photo by Xinhua News Agency reporter Cheng Siqi.
Judging from the box office results, this year's Spring Festival stalls are hot enough. According to the statistics of Lighthouse Professional Edition, the total box office of this year's Spring Festival stalls hit a new high, and the top four movies at the box office were "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20", with a single box office of more than 1 billion yuan.
Judging from the sense of festival atmosphere, this year's Spring Festival stalls are festive enough. Whether it is "Flying Life 2", which is enough for jokes, or the family animation "Bear Infested: Reversing Time and Space", they all bring laughter and laughter to this New Year. Among the films released during the Spring Festival this year, many of them include comedy elements, which enhances the atmosphere of the New Year. "High-quality films have attracted more audiences to the cinema, and some fans have watched the movie many times and 'laughed for the New Year' in the cinema. Chen Jin, a data analyst at Lighthouse Professional, said.
From the perspective of subject matter, this year's Spring Festival stalls are enough for life. Compared with the previous Spring Festival files, this year's film genre has less history, science fiction and other themes, and more attention to the real society and personal fate. For example, "Hot and Hot" tells how the protagonist finds himself and learns to love himself, in which the hot emotion of 'wanting to win once' resonates with the audience. Ning Xin, a practitioner in the film and television industry, said.
The Spring Festival stalls are a good start for the development of the film market in 2024. According to the data of Lighthouse Professional Edition, at 21:38 on February 15, the total number of Spring Festival stalls (including pre-sales) in 2024 exceeded 3.75 million, setting a new record for the total number of Spring Festival stalls in Chinese film history. "Judging from the performance of this year's Spring Festival, there is no shortage of audiences for good movies, and whether we can continue to provide high-quality movies to the audience is the key to the continued heat of the film market in the future. Zhang Bin said.