The once popular rural chickens have become the product of countless urban people in short supply, especially during the New Year's Festival, and people in the city will drive to the countrysideGo to a farmhouse that only sells local chickens, or buy local chicken to give to friends and family.
As a result of the occurrence of this phenomenon,Causing the ** tide of local chickens to rise, soaring all the way, from the previous 50 yuan a local chicken,It became hundreds.
However, in the present view,The market for local chickens is very bleak, I can no longer see the consumers in the city who want to eat a bite of local chicken, or use local chicken as a gift, what is going on? Is there some secret behind it?
What is a local chicken? Some netizens may think,Chickens raised in the countryside are local chickensIn fact, this concept is one-sided, and there is still a big difference between local chickens and broilers.
First of allenvironmentThe above is different, local chickens are generally bred in plains, mountains, fields or orchards, rural estates and other places.
In addition, the requirements of the breeding environment of local chickens are also very high, and if you want to have a good environment for local chickens, you must first ensure that the chicken coop is requiredThere are no factories in the vicinity of the source of pollutionThe requirements for water and air quality are also very high.
Most of the water sources are mountain spring water, and the choice of the location of the hillside should also be in the shade, as far as possible green trees, so that the living conditions of the chickens are better, the mood is better, and it is also conducive to the local chickens to wander here.
And when it comes to walking, the scope of the chicken pen should be large enough, the area should be wide, the air is good, so as to facilitate the chickens to forage freely in the wild, grass seeds, insects, etc., as well as local chickens to eat feed is more particular, the feed can not add any additives, and some weeds should be matched every day, so that the conditions of feeding conditions, so that the environment to raise chickens is the real chicken.
As can be seen from the above conditionsIt is really difficult to raise local chickens, and the time is also very long, under normal circumstances, from the hatching to the slaughter of the chicken feeding time is generally 3About 6 months, half a year, under such harsh conditionsIt is reasonable that the ** of the local chicken is a little higher.
At that time, the rural chicken became a very delicious delicacy on the table of the city people, it can be said that it was all the rage, and the people in the city in order to be able to eat the authentic rural chicken, in order to taste this delicacy, drive dozens of kilometers or hundreds of kilometers to meet this small requirement.
Netizens who have eaten local chicken should know,After the real local chicken is stewed, the meat is very rich and very delicious, the chest muscles are more elastic than the average broiler, and the taste is very good, and netizens who have eaten local chicken can't help but sigh: ".The taste is really delicious. ”
Here I want to say that broilers grow in the chicken cage all year round, the growth environment is different, the taste is different, and even the color of the chicken is not the same, and the color of the chicken is more vivid, which may be the influence of the living environment.
It can also be seen from here that due to the relatively large range of free movement of native chickens, andBroilersIn comparison, it is more agile and flexible, and the chicken will be more muscular, firm, and not loose, and the taste will be different when eating.
Netizens who often eat chicken should know that a lot of chicken is not delicious now, and it can't be chewed when eatenIt's like eating a cotton sleeveThis also leads to people in the city will drive dozens of kilometers to the countryside to buy the best local chicken, and will also go to the farmhouse to eat delicious meat and chewy local chicken.
Since there is such a market for local chickens, why is it stagnant now and it is becoming more and more difficult to sell?
Back then, when local chickens were all the rage,Many rural families are starting to seize the opportunityHowever, due to the limited number of native chickens, coupled with the small production of native chickens, the number is limited, and it is difficult to form a certain scale, howeverThere are still sales channels
You know, this kind of zero ** is the most difficult to get, many farmers are waiting for the local chickens to grow up, then start selling, if they can sell it, it's good, but if they can't be sold, wait until the chickens grow up again, which destroys the quality of the chicken.
Similarly, there is the cost of raising local chickens, it is not difficult to see from the above examples, the cost of raising local chickens is very high, and it is also very high, and some unscrupulous businesses will reduce costs through some means, or improve the quality of local chickens, and at the same time, it also limits the willingness of ordinary consumers to buy.
In fact, although there are obstacles in the sales channel, it is not the main reasonWith the development of e-commerce, it is getting better and betterIn order to help rural farmers sell local chickens, many e-commerce companies find these scattered farmers and buy local chickens from their hands, so as to sell them online.
But because at that time many people felt this way".living creatures".There is no guarantee to buy online, you know, the general express delivery takes three to four days to reach our hands, if you encounter bad weather, the arrival time of the express will be delayed.
Later, with the development of express delivery, many young people will buy large furniture online, such as TVs or refrigerators, electric cars, etc., and some things in life will also be purchased online.
But that's not all, you must know that this situation is not widespread, especially in remote areas, and people feel that if they want to buy some large items, they can still see it to be reassured.
In addition to some large items that are not bought online, most netizens will not buy them online, and there are living things, maybe some people are curious, what is a living thing, and the living thing in the hearts of netizens is actually a small animalFor example, goldfish, dogs, kittensSome netizens will buy some pets online, but most people will not buy live food online.
Later, with the development of e-commerce, people's concepts changedThat's when some people poured out to buy live creatures onlineIn order to ensure the texture of the meat, many netizens changed from the previous chicken, duck and fish meat to directly buy live animals, so that e-commerce began to buy local chickens from rural merchants.
In order to ensure the food quality and safety of local chickens, many formal e-commerce companies choose to form a complete chain of local chicken purchase channels, purchase local chickens from rural areas at low prices, and then sell them online, so as to form a mature biological chain with a relatively mature price.
However, nothing is foolproof, and it is not without drawbacks, as the local chicken market is getting better and better, many people have begun to decide to take the point of "cutting corners".
Due to the long cycle of the formation of local chickens, but the demand of customers is very large, many businesses in order to make more money, will buy some broilers, and then buy them as local chickens, **also according to the original**, consumers can not see the living things, only express delivery can be received.
Most people can't tell the difference between the texture of the local chicken and the broiler, and wait until the local chicken is made into a dish, only to find that they have already been "deceived", but it is too late, and there are some consumers who are not good at cooking, and they will blame themselves for not doing the dish well, but the final result is the same, the chicken is not delicious.
Whether it is e-commerce or farmers "opportunistic", the local chicken in the hands of consumers is made of broilers, which can not be accepted by anyone, but there are some "smart" netizens, or netizens who love life, will go on weekendsBuy eggs or chickens at the market.
Then again, is it really possible to buy real local chickens at the market? In fact, the final result is not necessarily true, it is very difficult to buy authentic local chicken, especially young people, who are deceived a lot.
Many people who sell local chickens, in order to prove that their chickens are local chickens, will put the local chickens next to the poop and then put the eggs next to the chickens, so as to prove that their chickens are local chickens from the color and size of the eggs, so as to increase the trust of consumers.
Some netizens will also complain again and again, and eggs will also be fake, not to mention that local chickens are also fake, but some netizens also propose that they want to buy authentic local chickensOr try to buy it at the homes of rural farmers
This looks very reliable, not only can you see the environment in which the local chicken grows, but also can buy the local chicken from the seller's hands, and the feeling of making the difference without the middleman must be very extraordinary.
However, the above situation is only a few cases, and it can not be killed with a stick, from the regular channels or fixed stores to buy, in fact, you can buy authentic local chicken, but this may have to step on the pit many times to avoid, no one can buy the desired goods at once, this kind of thing is inActor Ma LiIt is also vividly reflected in the body.
Netizens who have watched the 2024 CCTV Spring Festival Gala know that Ma Li and Shen Teng once again performed on the same stage, and this time the two did not appear on the hot search because of the sketch, everyone focused on the bare-legged artifact that Ma Li wore on the stage, and shouted to connect.
* Later, in order to spoil fans, Ma Li said that she bought it online14I bought a suitable bare-legged artifact, but because I bought too much, I forgot which one it was, but in order to meet the needs of the audience, I decided to buy these dozen kinds of pants again and find out and share them with the audience.
It is not difficult to find from Ma Li's experience of buying bare-legged artifacts on the Internet that there are still certain drawbacks to online shopping, after all, the real thing is not in front of you, and you can't see the real thing, but it is worth saying that in order to ensure the rights and interests of consumers, many stores have opened no reason to return, and many merchants have sent out freight insurance, so that consumers do not spend a penny to ensure the rights and interests of consumers.
In general, whether it is the local chicken market of e-commerce, or the local chicken market under the first level, only the most reasonable, quality and quantity conditions, in order to get the trust of consumers, so as to restore the vitality of the local chicken market, after all, natural food is still one of the first for most people, and it is also what people are pursuing.