On February 4th, the news of "the sharp increase in orders for bodyguard service on the e-commerce platform before the holiday" aroused the attention of netizens, and many netizens said that "the battle is so big, it's too domineering", "this row of noodles is leveraged", "there is still this business, it's a little exciting". In the afternoon, the Chao News reporter contacted merchants and consumers to understand the relevant situation.
Before the holiday, orders for bodyguard services on e-commerce platforms soared, and the topic attracted attention. Source: Screenshot of social platforms.
A Chao News reporter entered keywords such as "bodyguard" and "security" on an e-commerce platform, and more than a dozen stores that provided bodyguard services jumped out. After consultation, it was learned that these companies can provide services for hiring bodyguards to return to their hometowns for the New Year, and they have been in business for several years. According to platform data, more than 200 people have paid for the store with the most sales.
We didn't expect it to be so popular this year, and so many people would come to inquire about this service. Mr. Ma, the head of a senior security company in Beijing, lamented that since late January, people have been consulting on e-commerce platforms every day about hiring bodyguards to return to their hometowns for the New Year.
Mr. Ma has been engaged in this industry for more than 10 years, the company's main business is basic business protection, emotional dispute protection, detective investigation and other content, in the case of customer needs, will also provide hired bodyguards to return to their hometown for the Chinese New Year service.
In the past, some people would consult Mr. Ma about this service during the Chinese New Year, but the actual transaction volume was only about 10 orders. "This year is a bit exaggerated, just online can close orders every day, and the order volume in these days is several times that of the same period in previous years. Mr. Ma said.
It is understood that after the customer places an order, the merchant will sign a terms agreement with it to ensure the safety of users. From the perspective of orders, the current customers who place orders are mainly from Shanghai, Shenzhen, Guangzhou, Hangzhou and other big cities, of which customers from coastal cities account for the majority.
A bodyguard service company on an e-commerce platform. Source: Screenshot of the e-commerce platform.
Talking about the purpose of customers purchasing this service, Mr. Li, another person in charge of a security company, said that everyone's demands are different, and some people are out of personal safety considerations, after all, the first task of bodyguards is to ensure the personal safety of customers; But there are also people who carry bags and umbrellas when they return to their hometowns, which seems to be "lined up". Mr. Wang, who had purchased the service, told the Chao News reporter that he placed the order purely because he wanted a driver to drive long distances for him when he returned to his hometown.
So, are there really so many young people who hire bodyguards to go home and "support the scene"? In fact, on the whole, this service is not cheap.
Mr. Ma told reporters that the daily bodyguards start at 1,000 yuan per person per day, and according to the different service content and bodyguard experience, there are differences at each level, such as traveling abroad is relatively expensive, up to 10,000 yuan per day, "The Spring Festival is more expensive than on weekdays, and the increase is about double."
Generally, there are many people who choose the price of 2000 yuan, which is a medium price in our company. "Generally speaking, companies don't have mandatory requirements for the number of days of employment, but because it's home for the Chinese New Year, customers generally need to book more than four days. "From February 7 to February 16, it's roughly in this time frame. ”
Mr. Ma said frankly that the service of hiring bodyguards during the Spring Festival is a bit expensive for most ordinary people, including the round-trip expenses of bodyguards, food and accommodation, and an average single order will cost more than 10,000 yuan. Mr. Li also said that there are relatively few young people, after all, they have weak financial means, which is a lot of expenses for them. (Chao News).