4.73 million in 3 days, "Flower Thousand Bone" hit the street at the box office, Chen Turin acted and sang well
Director Zhang Chaoli recently apologized to the relevant personnel in a short **, and he apologized to the producer and team members.
When enjoying the high-definition ** on the app, I found that the movie version of "Flower Thousand Bone" directed by him has been released nationwide. Zhang Chaoli's apology stems from the film's unsatisfactory box office on the first day, and he feels that he has lived up to everyone's expectations.
So, what is the total box office, movie quality and word-of-mouth of the movie version of "Flower Thousand Bone"? And what is the reason for this result? Don't worry, Brown will break it down for you!
2024 Mainland Box Office Weekly: "Flower Thousand Bone" was disappointed and missed the top ten. After the end of "Flowers", the mainland TV drama industry ushered in a number of new works, including Wang Kai's "The Years of the Great River Like a Song", Yang Zi and Fan Chengcheng's "To Love for a Long Time" and Ju Jingyi's "Sword and Fairy IV".
However, the ratings and volume of these works did not meet expectations. The film industry is also facing a dilemma, although the New Year's Eve and New Year's Day files "Annual Meeting Can't Stop" and "Twinkle Twinkle Twinkle Star" have set off a boom, but the overall decline has declined.
The mainland box office rankings for the third week of 2024 have been released, with a total of 50.5 billion, down 8% from the second week, but the ** in January is expected to exceed 2 billion.
The top three box office names this week are "The Annual Meeting Can't Be Stopped", "Temporary Robbery" and "Goldfinger".
Among the old films, except for "The Annual Meeting Can't Stop", which continues to lead, the performance of the rest of the films is average. The film "What's in the Zoo", adapted from the South Korean comedy "The Secret Zoo", ranked fifth in its second week of release, with a cumulative box office of 64.63 million, and the box office will stay at 85 million.
This is already the starring Bao Bell has challenged Japanese and Korean films many times, and there have been "My Robot Girlfriend", "Sunshine Sisters", "Northeast Love Brother", "Fat Squad" and so on.
I just want to say: "Bao Bell, can you still live without Japanese and Korean movies?" ”
"The Annual Meeting Can't Stop" won the box office championship for a second time, and broke 1 again in the fourth weekThe box office mark of 7.7 billion, the total box office reached 95.1 billion, which is expected to be the first movie to break 1 billion at the box office in 2024.
Although the newly released "Temporary Robbery" won 85.68 million first-week box office, it still lost to "The Annual Meeting Can't Stop" and ranked second. The animated film "Happy Superman: Time and Space Rescue" ranked tenth, earning 7.55 million at the box office in its first weekend.
and "Finless Porpoise: Dance of the Wind" did not enter the list. In addition, the fantasy action film "Flower Thousand Bone" did not perform well at the box office in the third week, only earning 4.73 million, failing to squeeze into the top ten, and the single-day box office fell to 380,000, greatly weakening its competitiveness.
The film performed well on the first day, and the national theater manager arranged 530,000 games, accounting for 114% share, but only 13%, and the box office on the opening day was only 3.01 million.
However, the number of films scheduled fell to about 4% the next day, and the situation has gradually deteriorated since then, and according to the current trend, the total box office may be around 7.45 million. According to the available data, it is expected that the filmmaker will get 1.57 million share of the box office, which means that when the film is released, the filmmaker may receive about 2 million net income.
It is worth noting that this is a theatrical film shot in Guangxi. Production of "Flower Thousand Bone" started in 2019 and experienced the 2020 pandemic and the first batch of resumption of filming.
The filming phase ended in 2021, and the post-production of the special effects was completed in 2022, and finally the announcement and release in early 2024. It is estimated that the film will cost between 50 million and 80 million to make.
However, the current theatrical box office revenue is only 4.73 million in 3 days, so the producers may suffer significant losses as a result. Therefore, it can be said that there is no possibility of the movie being saved.
It's no wonder that director Zhang Chao said when he issued an apology** that he was sorry for the losses caused by this film to investors, and also said that everyone in front of and behind the scenes of this film made efforts, but these efforts were all in vain.
1. "Flower Thousand Bone": A thought-provoking conspiracy plot "Flower Thousand Bone" is the first theatrical film directed by Zhang Chaoli, and many outstanding artists such as Chen Duling, Li Chengbin and Mao Zijun worked together to interpret a thrilling story in ancient times.
In the film, the mortal woman Hua Qiangu is involved in a huge conspiracy after accidentally breaking into the fairy world, which is thought-provoking. Although there are some problems with the quality, its reputation is elusive.
This film tries to encapsulate the entire story of "Flower Thousand Bone" in just 100 minutes, but unfortunately, the plot seems fragmented and incoherent, like a hasty notebook, and like a rush to catch up.
In terms of character creation, each character appears in a sentence or a CG fight, as if it was randomly pieced together from fragments of lines excerpted from the original book and TV series.
The performances of the costumes, CG special effects and actors did not reach the level of theatrical movies, and some audiences even named this movie "the first bad movie in 2024".
Still, we hope that this film will bring more surprises and touches to the audience.
Needless to say, "Flower Thousand Bone" has received quite poor reviews, and it seems that there may be another name on the list of nominees for the 2025 Golden Broom Awards. If you're a fan of the original book or the original TV series, then this movie might not be for you; And if you haven't seen the original, it's hard to understand the plot, so it's probably only those loyal fans who attract you to the theater.
This is the main reason for the dismal box office of "Flower Thousand Bone".
In addition, the main creative director Zhang Chaoli still needs to be further honed. His first work was the web drama "Ice Hockey Boy", which was mainly used for practice without the participation of big-name actors. Prior to that, he studied for a period under Stephen Chow, Takson Chan, Wai Shun Yip and Er Dongsheng, and also served as an assistant director in "Journey to the West", as well as an assistant director of Donnie Yen's "October Siege" and "Ip Man 2".
In last year's "Super Family", although Allen and Shen Teng starred, Zhang Chaoli was still the executive assistant director, and the film's reputation was not ideal. "Flower Thousand Bone" is his first theatrical feature film, if there is no guidance from a master, only by his own strength, to control such an important big IP, it requires a strong ability to control.
Chen Sicheng served as the director or the master behind last year's films, such as "Disappearing Her" and "All or Nothing", but he did not directly direct "Flower Thousand Bone".
The film tried to replicate the film versions of "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" and "Zhu Xian", starring Huo Jianhua and Zhao Liying, but Chen Turin did not receive as much attention as Liu Yifei and Xiao Zhan.
In 2016, Li Yifeng joined hands with Zhao Liying and Yang Zi to star in the TV series "Qingyunzhi", which was adapted from the popular Internet **; In 2017, Yang Mi and Zhao Youting co-starred in another TV series adapted from the Internet** "Three Lives, Three Worlds, Ten Miles of Peach Blossoms".
Both TV series have strong IP support and have attracted fans from all over the country, and almost all young people have watched them.
Some people believe that by adapting such IPs into movies and inviting popular stars to participate, they can easily achieve box office hits. As a result, the producers began to pay attention to popular IPs such as "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" and "Zhu Xian".
The movie version of "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" invited international superstar Liu Yifei and popular student Yang Yang, and Chinese mainland finally achieved 5The box office of 3.5 billion, coupled with the sales of copyright and peripheral products, finally achieved a net income of more than 100 million yuan.
The production cost of the movie "Flower Thousand Bone" is only 100 million, and the crew invited popular traffic stars to participate. Eventually, the film made a 40.5 billion box office, net income also exceeded 100 million.
Therefore, Zhang Chaoli and the producers behind him decided to learn from the successful experience of "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" and "Zhu Xian", and put into the production of a film version of "Flower Thousand Bone".
The biggest problem with this movie is the casting, the first heroine chose Chen Duling, and the male lead did not have a well-known star. Looking back on the success of the previous two works, in addition to IP, the most important factors are Liu Yifei and Xiao Zhan, who have extremely high popularity both domestically and internationally, one is one of the most powerful traffic stars in China, and the other is an international superstar with global fans.
The purchasing power of their fans is enough to drive the box office skyrocketing.
Chen Duling, how do you compete with Liu Yifei and Xiao Zhan? None of your works can handle it, and you are only a supporting role in several popular dramas. Traffic comes from works, and only by launching popular works, your traffic will naturally grow.
Therefore, the box office fiasco of "Flower Thousand Bone" is directly related to Chen Duling's personal popularity.
Ending: A successful IP requires a strong production team. The box office of "Flower Thousand Bone" is not satisfactory, which should be a warning to investors, because the risk of cinema movies is very large.
Adapting a hit TV series into a movie that audiences love is a daunting task. In 2024, we are looking forward to the "Legend of the Condor Heroes" movie directed by Tsui Hark, and hope that Xiao Zhan and Zhuang Dafei can bring us new roles of Guo Jing and Huang Rong.