2024 is an important turning point for Huawei.
Today, market research agency Counterpoint Research said that according to the latest data, Huawei made a strong return to the Chinese market in the first two weeks of 2024 as the No. 1 smartphone sales position. Huawei's share of sales has been declining since 2019, and this summit marks the first time it has regained the top spot.
The agency noted that China's high-end smartphone market grew by 27% in 2023. Apple maintained its market leadership with its strong performance in the first half of 2023. However, starting in the third quarter of 2023, Apple's market share began to be eaten away by Huawei and other Chinese brands. Huawei's Mate 60 series, equipped with its self-developed Kirin 9000S chip, has contributed to this achievement.
Since 2019, the United States has taken a series of measures to suppress companies such as Huawei. In 2019, Huawei won with 2With sales of 400 million units, it ranks second in the global smartphone market, second only to Apple. In the three years since the sanctions, Huawei's mobile phone shipments and market share have fallen off a cliff**. The biggest problem is that the production is insufficient, because "there are no cores available".
Faced with this situation, Huawei has begun to take multiple measures at the same time. On the one hand, it collects 5G patent fees from foreign mobile phone manufacturers; On the one hand, it strengthens independent R&D and innovation, such as self-developed HarmonyOS operating system.
The Mate 60 Pro, which went on sale in August last year, was sold out in seconds as Huawei's flagship of the year and a high-profile comeback, demonstrating the strong market demand for the new phone.
According to Tech Finance*** From August 29 to September 1, 2023, the Huawei Mate 60 Pro sold a total of about 800,000 units online and offline, setting a number of new historical records for Huawei mobile phones.
According to the digital blogger "Fixed Focus Digital", the Huawei Mate 60 series has surpassed all Mate series in sales in just 4 months.
Counterpoint also made that the global average selling price of smartphones will continue to rise, with merchants, carriers and retailers preferring to sell high-end models. Huawei's recovery could push up the average selling price.
Facts have proved that China's mobile phone market has soared, and the era of flagship configuration can be bought for 1999 yuan has become history.
According to GFK's China mobile phone retail monitoring data at the end of last year, as of the third quarter of last year, the average value of China's mobile phone market had reached 3,480 yuan (excluding iPhone and Galaxy models), a significant increase from 2,685 yuan in 2019 (Figure 3). In contrast, the average price in 2019 was still 2,685 yuan, and it has risen by 800 yuan in just 4 years.
Domestic mobile phones have indeed made efforts to high-end, for example, the starting price of Xiaomi 14 is 3999 yuan, the starting price of Huawei Mate60 is 5499 yuan, and there is no shortage of 10,000 yuan models for folding screens. Nowadays, the 3500 yuan file has become the segment line of the market research agency to divide the high-end market, which means that the high-end flagship is selling better and better, and the era of high-end mobile phones per capita has arrived.