34 more imported games!
At the beginning of 2024, a phenomenal game has appeared, called "Phantom Beast Palu".
The game was launched on January 19, and the peak number of users exceeded 2 million within 24 hours, ranking second in the all-time Steam list; Sales exceeded 8 million in 6 days.
And in just 5 days, the game has earned 18.9 billion US dollars, or about 13 yuan500 million yuan.
Despite being infamous as a "stitching monster", "Phantom Beast Palu" is still a hot mess.
Tencent said it would launch "domestic Palu", which is expected to be officially launched in the first half of this year.
In addition, it seems that the import of games has also increased recently, and the Press and Publication Administration has released a list of imported online game version numbers in 2024, with a total of 32 games approved.
Tencent's "Kirby Star Alliance" and Perfect World's "Fishing: North Atlantic" are among the games.
For games, there is still a lot of controversy, mainly due to changes in domestic control and public opinion, in order to cope with this possible sudden change, many game manufacturers have responded to:Bring in, go out, increased exports.
For the domestic game industry, 2023 is an extraordinary and memorable year, and even more so in terms of games going overseas.
In the "2023 Research Report on Chinese Games Going Overseas", there are several data worth noting.
Throughout 2023, the global gaming market size reached 11,7737.9 billion yuan, a year-on-year increase of 600%, which is only inferior to 2021 in the last five years.
Chinese game companies are highly competitive in overseas regions.
In 2023, among the top 100 products in the five major markets of the United States, Japan, South Korea, Britain and Germany, the number of Chinese overseas distributors in the United States and Japan will increase;
At the same time, among the top 100 products, the number of domestic mobile games has increased to 30% or more, and more products of Chinese game companies have entered the top list, indicating that mature markets are still the main direction for games to go overseas.
In the face of involution and intensified competition in mature markets, Chinese game companies need to readjust their market strategies.
In 2023,Tencent, NetEaseand other top game companies in the global mobile game market revenue rankingOccupy the forefront, but at the same time, these marketsThe rate of growth has slowed
Therefore, Chinese game companies must pay more attention to product innovation and differentiation to adapt to the increasingly competitive international market.
If the overseas proportion of summary games is high, it is not recommended).
Baotong Technology: As of September 30, 2023, the company's overall revenue from mobile game business accounted for 95% of the total revenue of the game business52%。(Mosaic Heroes has a stable market flow in Japan, and profits are expected to be released in the fourth quarter).
Chinese media: The company's Zhixingtong focuses on games going overseas, accounting for more than 90% of the overseas market.
Fuchun shares: In 2022, overseas revenue will account for 88 of the company's game revenue59%。
Shenzhou Taiyue: In 2022, the overseas revenue of games has accounted for more than 85%.
Kunlun Wanwei: As of the first half of 2023, games account for 12%, and overseas revenue accounts for more than 80% of game revenue.
Tom Cat: According to the 2023 interim report, overseas revenue accounts for more than 74% (games account for 10%).
Shengtian Network: According to the 2023 interim report, 30% of the revenue comes from the game sector, of which overseas revenue accounts for nearly 70%.
Youzu Network: According to the 2023 interim report, overseas revenue accounts for more than 65%.
Palmfun Technology: According to the 2023 interim report, overseas revenue accounts for 598%。
Century Huatong: Since the beginning of this year, the company's Diandian interactive revenue has grown rapidly, and the revenue of overseas games has accounted for more than 50%.
Sanqi Mutual Entertainment: According to the 2023 interim report, overseas revenue accounts for 39%.