iPhone15 rare** big price cut, Apple sales in the Chinese market is sluggish? Don't be under any illusions!
The iPhone 15 has only been on the market for 4 months, and the price reduction is as high as 1000+, or even 2000+, such as the standard version of the iPhone 15, which was priced at 5999 when it was listed, and now the price is 4599 on the third-party e-commerce platform, a decrease of up to 23%, which is rare!
Many people ridicule the first time they buy an Apple phone, think"Heaven is intolerable", even"Double 11"with"Double Twelve"I bought an iPhone 15 at the shopping festival and it was all there"Wait"。""Wait"。
However, some customers are still waiting and hoping for bigger discounts.
In Buffett's view, Apple is the benchmark for high-end smartphones, and in his opinion, this is luxury. Even Apple's proud "best value" mobile phone brand, why has the price of Apple's flagship product, the iPhone 15, been declining? Is it that sales in China are not good?
According to IDC, by 2023, Apple's market share will reach a new high, surpassing Samsung, which has been at the top of the list for a decade. The same is true for the domestic market: in 2023, the cumulative activity of China Mobile's ** market will reach 171%, becoming the world's first! It's clear that the statement "Apple can't sell" is one-sided, so why?
First of all, brand-name products from the country. The launch of the iPhone 15 did not bring much traction to domestic consumers, because it had few performance improvements, few product innovations, and more competition for domestic phones in China.
For example, the comeback of Huawei's Mate60 Pro series products has a self-developed Kirin chip with a satellite communication function that penetrates the cloud; Xiaomi Mi 14 launched by Xiaomi, foldable screen launched by vivo and Honor series, due to their reasonable, fashionable appearance and strong competitiveness, also had a great impact on Apple. Although Apple has won the championship in the local market, the gap between it and the local TOP5 is not that big, so it must be taken"Price reduction"strategy to increase sales.
Secondly, Apple is the largest technology company in the world by market value, but some time ago, there was a bottleneck in its growth. In particular, there is little innovation in their consumer products relative to China's high-tech companies, and they are still looking for new breakthroughs. Now, Xiaomi and Huawei are both successful in the new energy vehicle market, and Apple's mark as a "high-tech leader", Apple began to build its own car 10 years ago, but it has not yet been realized.
Other car companies are making efforts in the field of new energy, and their consumer tablets will also provide support for new energy vehicles, especially Huawei's "smart cockpit", which can better meet their needs when cooperating with some domestic car companies in the future. Perhaps it is for the above reasons that Apple's market value is close to that of a technology giant like Microsoft. In order to get financial support, Apple has adopted a more aggressive discount strategy.
In addition, because China's local consumers account for about 20% of the company's total sales, it has been a big profit for a long time**, although it has to support domestic suppliers, but in recent years it has quietly transferred production capacity to India and Vietnam, plus the competition between China and Spain in technology has become the norm, plus the United States frequently occurs"Prism door", but also makes people have the idea of "domestic products", and the popularity of Huawei's flagship machine is the best proof.
Cook, of course, knows what to do, and his answer is – a price cut. This is also a successful marketing ploy for Apple, as Huawei will launch a series of new products in 2024, so if Apple wants to gain a foothold in global supply and domestic mobile phones, reducing ** has become one of its few strategies.
What do you think? Would you buy an iPhone 15 after the drop?