"Dragon Horse Spirit", "Dragon Teng Tiger Leap", "Dragon and Phoenix Chengxiang" ......As an important symbol in traditional Chinese culture, the "dragon" carries people's blessings and expectations for a better life. With the approach of the Year of the Dragon in the lunar calendar, the "dragon element" has also become the protagonist of the New Year's goods market.
On January 30, in the small commodity wholesale market in Jiancaoping District, Taiyuan City, the festive atmosphere of the Spring Festival of the Year of the Dragon has arrived in advance. A variety of New Year's jewelry is dazzling, attracting many consumers to buy. The dragon on the couplet is full of texture, the dragon on the lantern is lifelike, the dragon image on the red envelope is smart and cute, the neatly placed dragon dolls have different styles, and the "Dragon King" pendant is beaming ......with joyJewelry full of "dragon elements" have seized the "C" position in the market, earned the attention of the public, and rendered the strong New Year's flavor more strongly.
In the small commodity wholesale market, the merchant owner is tally.
A few years ago, everyone liked to buy some festive items to decorate their homes and draw a good meaning. Huang Hua, the owner of the shop, said that this year's business is better than last year, partly because of the hot sales of "Dragon Element" New Year's goods. At present, several of the highest-selling items in the store are related to "dragons", such as accessories, lanterns, couplets, ornaments and other small goods are more popular, and even some popular styles have been sold out. The unit price of these goods is between a few yuan and a dozen yuan, and they can sell dozens or even hundreds of pieces a day.
In addition, in the mall, major brands have also launched limited series of products for the Year of the Dragon, including pendants, beads, bracelets, bracelets, etc. The Year of the Dragon zodiac jewelry not only cleverly uses dragon patterns, dragon scales and other elements in the design, but also pays more attention to cultural inheritance and innovation, leaving consumers with a unique shopping experience with exquisite craftsmanship and unique creativity.
The festive atmosphere of the Spring Festival in the Year of the Dragon is getting stronger and stronger.
In addition to offline consumption, online dragon element cultural and creative goods are also selling hotly. Taking Bubble Mart as an example, its recently launched "Dragon Yin Xianrui" series of blind boxes has been on the list of new handmade products as soon as it was listed. In the Forbidden City ** store, the sales of many cultural and creative products with the theme of "dragon" have exceeded 10,000, and one of them, the 2024 Year of the Dragon desk calendar, "If there is a dragon, it is spiritual", has sold more than 60,000 pieces. Year of the Dragon creative red envelopes, Year of the Dragon socks gift box, Year of the Dragon teacup set and other national tide Dragon Year souvenirs have successively appeared on the ** hot search list and are deeply loved by young people.
Some experts said that the dragon, as the only mythical animal in the zodiac, itself has a consumption suggestion effect, and the popularity of the "zodiac economy" in the Year of the Dragon reflects the public's love for traditional culture. In the future, how to endow products with more cultural connotation and spiritual value may be the direction that some brands need to continue to pay attention to.
*:Shanxi**.