In the era of fuel vehicles, Japanese cars are very popular in the global market. It occupies nearly 40% of the global market and 80% of the Southeast Asian market, and has achieved great success. However, with ChinaNew energyCarsThe position of Japanese cars began to be in jeopardy. China is known for its lithiumBatteryAnd the advantages of the Internet industry, developed rapidlyNew energyAutomotive industry。In just a few short years, ChinaNew energyCarsThey beat Japanese cars in the domestic market and even took away their position in the Southeast Asian market for many years. Last year,ToyotawithNissanIn Thailand only 2 and 6 BEVs were sold, whileBYDIt has been the sales champion for several months in a row. ChinaNew energyCarsThe rise of JapanAutomotive companiesCaught in the ** war, even ifToyotaSuch an arrogant brand is also forced to bow its head. Faced with this situation,ToyotaThe head of the houseToyotaAt last year's Tokyo Motor Show, Akio asked in distress, "We have to win, but the question is how to win?" ”
Expanding: With ChinaNew energyCarsThe rise of JapanAutomotive companiesThe dominant position in the Southeast Asian market has been greatly impacted. In the past few decades, Japanese cars have dominated the Southeast Asian market and enjoyed the dividends of lying down. However, with the rise of Chinese technology and brands, Japanese automakers are beginning to realize their predicament. ChineseNew energyAutomotive industryWith its high cost performance and advanced technology, it quickly eroded the market share of Japanese cars. Chinese brandBYDWith its best affordability and good reputation, it shines in the Thai market and has become the first choice in the minds of consumers for a while. In contrast,ToyotawithNissanThe sales of Japanese car companies gradually declined, and they couldn't even squeeze into the top ten. Facing ChinaNew energyAutomotive industryJapanese car companies had to start lowering their own protection, but this move failed to reverse the situation. ChinaNew energyCarsThe success of Japanese car companies has forced Japanese car companies to reconsider their development strategies and brand image.
According to customs statistics, in 2023, China will officially surpass Japan to become the world's largestCarsExporting country. This data makes many Japanese ** sigh: JapanCarsThe industry has been kicked off by China. Actually, it's not just thatNew energyCarsfield, Japan's defeat is comprehensive. A creature that even Japan is proud ofTechnologyfield, also overtaken by China. Previously, researchers at Harvard University in the United States discovered that a trace substance present in breast milk has the potential to activate cellular energy and restore several vital indicators. After seeing the results of this research, Japanese companies quickly launched the so-called "Syrorui" to stop agingTechnologyHowever, due to sky-high pricing strategies, this frontier has been ledTechnologyOnly the rich can afford it. Chinese scientists soon made a breakthrough in this area, achieving purification and mass production of the substance, reducing the cost to less than 4% of Japan's. At the same time, inNew energyCarsIn the field, China has always maintained a leading positionToyotaIt was sold in the Chinese market last yearNew energyCarsOnly equivalent toBYDA month's worth of sales.
Expanded: ChineseAutomotive industryAnd not only inNew energyOutstanding performance in the field, but also breakthroughs in other areas. Not only that, but China is also biologicalTechnologyThe field has shown strong strength, catching up with and surpassing Japan. In the past, Japan has always been known for its advanced biologyTechnologyWorld famous. However, with the rapid rise of China, Japan's technological superiority began to be questioned. Through research, Japanese companies have discovered that a trace substance in breast milk has the potential to activate cellular energy and delay aging, which has become the so-called "Syrorui" anti-agingTechnology。However, due to sky-high pricing strategies, this technology can only be enjoyed by the wealthy. Chinese scientists quickly followed suit in this field and made breakthroughs, achieving purification and mass production of the substance, reducing the cost to less than 4% of Japan's. This achievement is not only a disappointment for Japanese companies, but also a global spotlight. China inNew energyCarsand creaturesTechnologyThe rapid development of the field has once again proved its position inTechnologyStrength and potential in innovation.
Facing ChinaNew energyCarsmomentum,ToyotaAlthough Zhang Nan openly blames ChinaNew energyCarsIt's garbage and pollutes the environment, but in fact it's secretly developing solid state behind the scenesBatteryTechnology. According to reports,ToyotaThe company plans to invest USD 35 billion in R&D in the EV segment and declares it to be solid-stateBatteryThe technology is expected to reach mass production in 2027 and is expected to be 20 years ahead of China. However, China has long begun to be in the solid stateBatteryDomain layout. In recent years, the number of patent applications filed in this field has increased by 20% per year, ranking first in the world. Recently, ChinaTechnologyThe university's research team announced that the solid-state electrolyte technology they developed is close to the Japanese technology in terms of comprehensive performance, and the cost is less than 4% of the Japanese technology. Industry insiders pointed out that China is inNew energyCarsThe accumulation of fields has formed a solid barrier, and it is more difficult for Japan to make a breakthrough than to reach the sky.
Expanding: AlthoughToyotaBlaming China in publicNew energyCarsIt is garbage and polluting the environment, but behind the scenes, it is increasing the research and development of solid stateBatteryInvestments in technology. ToyotaDeclare it solidBatteryThe technology is expected to reach mass production in 2027 and claims to be 20 years ahead of China in this field. However, China has long begun to be in the solid stateBatteryThe field has increased investment and made major breakthroughs. In recent years, China has seen a 20% annual increase in patent applications in this field, ranking first in the world. Recently, ChinaTechnologyThe university's research team announced that the solid-state electrolyte technology they developed is close to the Japanese technology in terms of comprehensive performance, and the cost is much lower than the latter. Industry insiders said that China is inNew energyCarsThe accumulation of fields has created a towering barrier, and it is almost impossible for Japan to regain its leading position.
To sum up, ChinaNew energyCarsThe rise of Japanese car companies has brought huge challenges. Not only in the domestic market, but also in ChinaNew energyCarsIt has also achieved great success in the Southeast Asian market, causing Japanese automakers to lose their long-standing market share. JapanCarsThe total collapse of the industry has become a reality, both inNew energyCarsIn other fields, Japan has been left far behind by China. Faced with this situation, Japanese companies have to rethink their development strategies and brand image to find new breakthroughs. However, China is inNew energyCarsThe accumulation of fields has created a solid barrier, and it is almost impossible for Japan to regain its leading position. Only through continuous innovation and increased R&D investment will Japanese automakers be able to re-emerge in the future. However, achieving this goal will not be easy, and it will require greater support from Japan** and companies to create a more open and innovative environment to attract more talent and capital to investAutomotive industryMiddle.
With ChinaNew energyCarsWith the rapid development of the market, Chinese automakers have begun to expand into the global market. From 2017, ChinaNew energyCarsExports have been increasing year by year, exceeding 200,000 units last year. Chinese automakers are mainly targeting Southeast Asian markets, such as Thailand, Indonesia and Malaysia. Chinese brandBYDIt has achieved great success in the Southeast Asian market and has become localNew energyCarsA market leader. In addition to Southeast Asia, Chinese automakers are gradually expanding into other markets, such as South America, Africa and Europe. BYDIt has already established production bases in Brazil, Colombia and other countries, and plans to enter the European market in the future. On a global scale, ChinaNew energyCarsIt is gradually emerging as a strong competitor to global car companies.
Expanded: ChinaNew energyCarsThe rise of the market is not only a threat to Japanese automakers, but also an opportunity. Chinese automakers are expanding into the global market in hopes of gaining more market share. ChinaNew energyCarsThe export volume of the company has been increasing year by year, and last year it exceeded 200,000 units. Chinese automakers are mainly targeting Southeast Asian markets, such as Thailand, Indonesia and Malaysia. BYDAs a representative of Chinese brands, it has achieved great success in the Southeast Asian market and has become a localNew energyCarsThe market leader, the sales champion has repeatedly won the championship. In addition to Southeast Asia, Chinese automakers are gradually expanding into other markets, such as South America, Africa and Europe. BYDIt has already established production bases in Brazil, Colombia and other countries, and plans to enter the European market in the future. ChinaNew energyCarsThe pace of internationalization is accelerating, and it has become a strong competitor for global car companies. Through technological innovation and brand building, Chinese automakers are gradually winning the recognition and favor of consumers around the world.
ChinaNew energyCarsThe rise of Japanese car companies has brought great challenges, but it has also brought some opportunities for them. Japanese automakers can be selected from ChinaNew energyCarsLearn from the success and learn from its experience and techniques. ChinaNew energyCarsWith its high cost performance and advanced technology, it has quickly opened up the market, which provides a reference and reference for Japanese car companies. Japanese automakers can increase R&D investment to improve their technical level and improve the cost-effectiveness and competitiveness of their products. In addition, Japanese automakers can also cooperate with Chinese automakers to develop togetherNew energyCarsMarket. Chinese car companies are inNew energyCarsThe accumulation of technology and industrial chain has certain advantages, and Japanese car companies have strong competitiveness in terms of brand and quality, and the cooperation between the two sides can complement each other's advantages and achieve a win-win situation. For Japanese car companies, facing ChinaNew energyCarsThe rise of China is both a challenge and an opportunity, and the key lies in how to respond to and seize the opportunity.
Expanding: Japanese automakers are facing ChinaNew energyCarsThe rise of the country has brought great challenges, but it has also brought them some opportunities. Japanese automakers can be selected from ChinaNew energyCarsLearn from the success and learn from its experience and techniques. ChinaNew energyCarsWith its high cost performance and advanced technology, it has quickly opened up the market, which provides a reference and reference for Japanese car companies. Japanese automakers can increase R&D investment to improve their technical level and improve the cost-effectiveness and competitiveness of their products. At the same time, Japanese automakers can achieve a win-win situation by cooperating with Chinese automakers. Chinese car companies are inNew energyCarsThe accumulation of technology and industrial chain has certain advantages, and Japanese car companies have strong competitiveness in terms of brand and quality, and the cooperation between the two sides can complement each other's advantages and achieve common development. Facing ChinaNew energyCarsIn order to find their place in the new competitive landscape and achieve sustainable development, Japanese automakers need to assess the situation and make corresponding adjustments and transformations.