In the Jiannan wholesale market in Mianyang, Sichuan, a liquor called Tuopai Tequ (nostalgic version of the 50s) is favored because of its high cost performance, and it is even out of stock. In contrast, the sales of local distillery Fenggu Liquor are not ideal, mainly because its products are not cost-effective and cannot meet the needs of consumers.
This year, consumers are more rational, not only in terms of demand for high-end wine brands, but also in favor of cost-effective products. The phenomenon of consumption downgrade is also evident in the wedding wine market, and the demand for products such as Wuliangchun has declined.
The involution phenomenon of the entire liquor market has intensified, and major distilleries have opened various first-class activities in order to compete for market share. In the context of rational consumption, major liquor brands have reduced prices during the Spring Festival this year to meet consumers' pursuit of cost performance.
On the whole, this year's Spring Festival liquor market has shown a trend of rational consumption, with consumers paying more attention to cost performance and having a higher acceptance of cost-effective products. In the future, with the further upgrading of consumption concepts, the liquor market will usher in more changes.
That's all for this article, what are your thoughts on the trend of liquor consumption during this year's Spring Festival? Feel free to leave a message in the comment area to share your views!