On the third day of the Lunar New Year of the Dragon, Li Bin posted a circle of friends: Congratulations to Côte d'Ivoire for winning the championship. The 31-day Africa Cup of Nations has come to an end, thanks to all leaders and colleagues for their care and help, thanks to the technical teams for their guarantee and support, and thanks to everyone for their hard work and dedication. I wish you all success in the new year and a prosperous Year of the Dragon.
Li Bin is the director of StarTimes Sports Program Center. From the start of the 34th Africa Cup of Nations on January 14 to the end of the curtain on February 12, although others were headquartered in Beijing, they witnessed this national carnival that swept the land of Africa together with the African people.
Coincidentally, the semi-finals and finals of the Africa Cup of Nations, which attracted the most attention, coincided with the Chinese New Year holiday in the Year of the Dragon. Therefore, from the 30th of the Chinese New Year's Eve to the third day of the Lunar New Year, he was responsible for the broadcast and content production of the Africa Cup of Nations, so that Li Bin's Spring Festival holiday had different content and meaning compared with the past.
When the Africa Cup of Nations meets the Chinese New Year, what kind of chemical reaction will occur? "During this year's Spring Festival, we adopted a multi-channel, multi-lingual, and full-time broadcast strategy to continuously broadcast the event to African audiences, so that African audiences can feel the fierce competition and charm of the event. "Leebin's emotions are still immersed in the wonderful Africa Cup of Nations matches.
Li Bin told reporters that in order to ensure the normal broadcast of the African Cup, in addition to the English commentary, during the Spring Festival, StarTimes also used Swahili, Hausa, Yoruba, Portuguese and other local languages to broadcast and analyze the African Cup. At the same time, StarTimes operates five sports channels to provide viewers with weekly live broadcast of football matches, technical and tactical analysis, preview and review, as well as match day highlights and daily football news programs. In terms of content production, StarTimes also "does not close", insisting on daily content output, and the African Cup of Nations news programs and African Cup of Nations technical and tactical analysis columns are produced normally during the Spring Festival. In addition, the AFCON studio live broadcast and live coverage continued. StarTimes dispatched a forward reporting team to connect and report on each game at the Ivory Coast match site.
In Uganda, ratings for Sanyuka Prime, its own channel, which broadcasts a Luganda commentary, continued to rise. Many Ugandan spectators were on time to watch the game in front of their televisions. The Luganda commentary not only facilitated their communication and discussion, generated deep resonance, but also filled them with a sense of pride. Especially for those who are older and in remote areas, language is no longer a barrier when it comes to their AFCON of Nations.
This is the second time that StarTimes has broadcast the Africa Cup of Nations. In this year's Africa Cup of Nations, StarTimes won the broadcasting rights in English-speaking and Portuguese-speaking countries in sub-Saharan Africa. From the early morning of January 14 to February 12, StarTimes Sports Premium and Sports Life will broadcast 52 Africa Cup of Nations matches, covering Pan-African English-speaking and Portuguese-speaking countries. All villages will be able to watch this edition of the Africa Cup of Nations through the facilities that have benefited or received assistance.
In fact, in Africa, football is a sport that is as popular as a "religious" belief. Therefore, since StarTimes entered Africa and started with terrestrial TV business as a starting point to expand Africa's digital TV business, football programs have been a must-do business.
Since the launch of digital TV operation business in Africa, StarTimes has provided African audiences with international football events such as the World Cup, European Cup, and Copa America, and has broadcast top European leagues and cups such as the Bundesliga, La Liga, Serie A, French Ligue 1, FA Cup, Spanish Copa del Rey, Coppa Italia, and Portuguese Cup, as well as South American football events such as the Brazilian Liga and the Copa Libertadores, as well as the Saudi League. Not only that, StarTimes has also continued to make efforts in local football competitions in Africa, and at present, StarTimes has won the TV rights of the Super League of 7 countries and the First League of 2 countries in Rwanda, Guinea, Nigeria, Mozambique, Madagascar, Uganda and Ghana.
Another Africa Cup of Nations has come to an end, but Leebin's work is far from over. Looking forward to the new year, Li Bin said: "We will continue to develop localized content and operate local events in Africa to consolidate our strategic goal of localization. In order to broadcast and operate local tournaments well, we will continue to build exclusive local league channels in countries with local league broadcast rights as the exclusive broadcast platform for these events. At the same time, it is planned to set up a live broadcast team to equip the local African league with broadcasting equipment or studios to broadcast the game live. ”
*: International Business Daily Author: Meng Ni.