Self-heating hot pot was once regarded as a symbol of convenience in modern life, but now it is gradually falling out of favor in the market. What exactly is causing the decline in the popularity of self-heating hot pot?
**High price, consumers are discouraged
Self-heating hot pot is generally higher than regular hot pot, and for many consumers, it is an important consideration. In the era of the pursuit of cost performance, the high cost of ** discourages many potential consumers.
The taste is not as fresh and delicious as traditional hot pot
The texture and taste of self-heating hot pot are often difficult to compare with traditional hot pot restaurants. Due to the multiple steps involved in the production and transportation of self-heating hot pot, the freshness and taste will be affected. This makes it difficult for consumers to have a strong interest in self-heating hot pot after tasting.
Safety hazards raise concernsThere are certain safety hazards in the heating package of self-heating hot pot. The heating package contains chemicals such as roasted diatomaceous earth, iron powder, aluminum powder, etc., which react with water to produce high temperatures and a large amount of gas. If not handled properly, such as a broken self-heating drum or a blocked vent hole, it can lead to gas leakage and ** risk. This safety hazard has made consumers worry when using self-heating hot pots, thus affecting its market performance.
The market is fiercely competitive, and it is difficult for brands to break through
With the intensification of market competition, the competition between self-heating hot pot brands is becoming more and more fierce. In order to compete for market share, major brands have stepped up their marketing efforts and launched various preferential activities. However, in the fierce market competition, many brands struggle to stand out, resulting in poor overall market performance.
As a symbol of the convenience of modern life, self-heating hot pot was once highly sought after in the market. However, due to high prices, poor taste, safety hazards and fierce market competition, self-heating hot pot is now gradually falling out of favor in the market.
For self-heating hot pot brands, in order to regain the favor of consumers, they need to continuously improve and optimize product quality, taste innovation, safety assurance, and marketing strategies in order to remain invincible in the highly competitive market.