Author: Film and television vane.
On February 10, the first day of the Lunar New Year this year, the Chinese mainland film market saw a blowout as scheduled, and according to Maoyan data, the box office on the day was reported to be 136.6 billion yuan, more than 135.7 billion yuan, ranking fourth at the box office on the first day of the Lunar New Year in Chinese film history.
Flying Life 2" ended with 4300 million box office won the championship, "Hot and Hot" 42.4 billion yuan followed, and "Bear Infested: Reversing Time and Space" nearly 23.7 billion yuan ranked third. The attendance of the top three films at the box office on the day exceeded that of the same period last year. Article 20, 19.8 billion yuan ranked fourth.
There are three phenomena on the first day of this year's Spring Festival: first, the championship competition is more intense, and the polarization is more serious; second, Jia Ling** successfully swiped the screen and became a hot topic among audiences across the country; The third is that the box office of "Bear Infested: Reversing Time and Space" on the first day was too fierce, and the attendance rate was far ahead.
The Spring Festival file is the most explosive and the hottest box office in Chinese mainland film market, this year's Spring Festival has a total of 9 new domestic films released, of which 8 are scheduled for the first day of the new year, 5 have obvious comedy labels, as of 23 o'clock on February 9, the pre-sale box office exceeded 600 million yuan, which is full of expectations.
However, due to the slightly homogeneous competition of comedy films, and the lack of large-budget films like "The Wandering Earth", which reflects the level of the domestic film industry, it also makes people who care about Chinese films a little worried.
With the enthusiastic support of hundreds of millions of viewers across the country, under the care of the film management department, through the hard work of the majority of film practitioners, and the unremitting efforts of authoritative professionals such as CCTV-6, the box office of the Spring Festival stalls ushered in a good start.
According to Maoyan data, the box office on the first day of the Lunar New Year on February 10 was reported to be 136.6 billion yuan, more than 135.7 billion yuan, ranking fourth at the box office on the first day of the Lunar New Year in Chinese film history.
On that day, the number of moviegoers nationwide was 26.95 million, exceeding the 25.51 million in the same period last year. The average ticket price is 506 yuan, down from 53 in the same period last year$2.
What is commendable is that the attendance rate of the top three box office "Flying Life 2", "Hot and Hot" and "Bear Infested: Reversal of Time and Space" exceeded the same period last year. The attendance rate of "Bear Infested: Reversing Time and Space" is as high as 669%。
Judging from the market performance of a single film, "Flying Life 2" ended with 4300 million box office won the championship, "Hot and Hot" 42.4 billion yuan followed, and the box office of the two films on the first day was only 6 million yuan, tied for the first echelon.
Bear Infested: Reversing Time and Space is nearly 23.7 billion yuan ranked third, but the attendance rate was 20% higher than the above two films, which can be described as "bear eye", so that no film dares to underestimate it. "Article 20" directed by Zhang Yimou ends with 1The box office of 9.8 billion yuan ranked fourth, which was a little surprising, but it was still in the second echelon of the box office together with "Bear Infested: Reversing Time and Space".
"Mr. Red Carpet" directed by Ning Hao and starring Andy Lau ranked fifth with a box office of 42.36 million yuan, and "Let's Shake the Sun Together" directed by Han Yan temporarily ranked sixth with 32.53 million yuan.
"Eight Rings: Canopy Nether" only had a box office of 740,000 yuan on the first day, and "Huang Pi: The God of Wealth Cat" was only 8With a box office of 270,000 yuan, these two films are almost on the Spring Festival in vain. Polarization is so severe that it has never been greater.
On the first day of the Lunar New Year, in addition to the booming box office, the topic of breaking the circle in the Chinese film industry was Jia Ling's true appearance after 100 pounds exploded on the Internet, which aroused heated discussions among netizens across the country, and quickly ranked first in the hot search, which played a huge role in promoting the film "Hot and Hot" directed and starred by her.
Previously, when "Hot and Hot" was announced, Jia Ling revealed on Weibo in the form of a small composition that she was making this movie **100 pounds, which successfully attracted the attention of the whole people and made the promotion of the film twice as effective with half the effort, but the film party and Jia Ling herself kept their image secret, and the suspense created by this can be said to have whetted the audience's appetite.
On February 10th, with the release of all Spring Festival films such as "Hot and Hot", Jia Ling's "true face of Lushan" can no longer be kept secret, and the filmmaker pushed the boat to expose Jia Ling's bodybuilding after her success on major ** and social network platforms**, which quickly detonated the whole network and became a hot topic of discussion among the whole people.
I have to say that Jia Ling and the film maker of "Hot and Hot" have done too clever in their propaganda offensive. I have to admit that Jia Ling was too ruthless to herself in order to make this movie! No matter how well the film is made, this inspirational spirit has touched hundreds of millions of viewers and successfully attracted the attention of audiences across the country.
As of today's press release of "Film and Television Wind Vane", 4 of the 8 new films released on the first day of the Lunar New Year have been scored on major movie scoring platforms such as Douban, Maoyan and Taopiaopiao. Maoyan and Taopiao have scores of more than 9 points.
Judging from the Douban score, "Flying Life 2" 82 points, 8 points for "Article 20", 7 points for "Hot and Hot".9 points, "Mr. Red Carpet" 69 points, all above the level.
Although Douban has not yet opened a score, its super high attendance rate on the first day of release is as high as 2The box office of 3.7 billion yuan proves the audience's love for this domestic classic animated film IP.
Its box office performance is so fierce, not only compared to the first day of the previous "Bear Infested" 1The box office of 3.2 billion has doubled, and it may even hit the box office champion of this year's Spring Festival. As a domestic series of films with the best sustainability and the most stable box office performance, its successful experience is worth learning.
It is gratifying to congratulate the box office on the first day of this year's Spring Festival, but the excessive polarization and homogeneous competition of comedy also make us feel a little worried, whether the box office can exceed the 67 of last year's Spring Festival6.5 billion yuan, which remains to be observed.