The Spring Festival holiday is imminent, and all parts of the country are gearing up, looking forward to a good start to the New Year driven by cultural and tourism consumption. Judging from the feedback on the Internet, whether or not you can make an appointment for tickets to the scenic spot is a major concern for many tourists. How to make the appointment system more scientific and reasonable is a test of the wisdom of relevant parties.
The travel reservation system has been quite mature in foreign countries, and it has gradually spread in China in recent years. Some well-known scenic spots have been in a state of "people from the crowd" for a long time in the past, making noise and crowding next to each other, which is really easy to disappoint. After the implementation of the reservation system, tourists can effectively reduce the queuing time and make the service experience more comfortable and calm; The supply side can also effectively coordinate and regulate social resources and improve the quality and level of services, which to a certain extent achieves a win-win situation.
But having said that, as a new type of management, the reservation system has also had a lot of friction in its continuous operation. For example, some tourists don't know to make an appointment, but they can't enter the scenic spot, and they are very depressed and helpless; In the tourist season, it is difficult to find a ticket for popular scenic spots, and it is anxious to stay up late to grab tickets; Some museums only offer a reservation in advance, and even if the number of visitors on the day does not reach the limit, visitors will not be able to enter the venue because they do not have a reservation.
Focusing on various practical problems, various localities are also optimizing and adjusting. Take Beijing as an example, last summer, the major popular scenic spots have basically solved the problem of reservation opening time in the early morning, appropriately retained the artificial window and ** special line, and continued to promote time-sharing reservations and time-sharing tours, and further excavated and expanded the external reservation supply of tickets for popular scenic spots. All of these are conducive to increasing the travel comfort of tourists.
There is no end to service improvement, and it is the self-pressure that the city should have to meet the needs of tourists to the greatest extent. Especially in the context of the recovery of the cultural tourism market and the "involution" of cultural and tourism services, all localities should listen carefully to complaints and find ways to improve services. Of course, the reservation system has its rationality and necessity, and the main concern of tourists is how to make it better. For example, the upper limit of the number of people in some scenic spots is still stuck at the level of the epidemic, should it be reassessed? There are loopholes in some booking processes and rules, how can we more effectively prevent scalpers? Does the information requested when booking adhere to the principle of minimum necessity, and can a centralized ticketing platform be launched? Optimizing the appointment system according to the slots can make it more convenient and comfortable for everyone.
Tourist experience is connected to cultural tourism consumption on the one hand, and city image on the other. The reservation system is designed to maintain order and optimize the experience, and we should continue to work towards this goal. Seeking truth from facts, taking positive actions, and optimizing the reservation system more scientifically and reasonably, can better demonstrate the sincerity of welcoming customers.