What kind of story does a happy life have? On January 25, the annual ceremony of "Taikang Life Home" jointly created by Taikang and Sina Finance was held in Beijing, and 7 happiness stories collected from 200,000 "Happy Appointment" customers across the country were announced at the ceremony. Seven Taikang Lifestyle Artists conveyed their own happiness stories, explained the value proposition that happiness depends on active planning, and inspired more people to bravely pursue their dreams and happiness.
Taikang is a practitioner and leader in the era of longevity and great health, and we are witnesses, witnessing the happy life of about 200,000 customers in Taikang, witnessing the fate of 200,000 customers and Taikang, and witnessing Taikang promoting the progress of China's pension industry and health industry. Deng Qingxu, CEO of Sina Finance, said at the ceremony that he was willing to integrate into the big industry of Taikang health with all the best people, tell the story of China's great health era, and welcome the era of longevity together. 
In the era of longevity, people's pursuit of "happiness" is becoming more and more urgent, how to plan a happy life? As an enterprise that has been deeply involved in the field of life insurance for many years, Taikang has a deep understanding of the needs of happiness in the era of longevity, and to this end, Taikang has put forward its unique happiness value proposition: "to create happiness for endeavor, to plan happiness with wisdom and foresight, and to deliver happiness to goodness", leading more people to plan a happy life. As early as 2012, Taikang's "Happiness Appointment" was launched, providing customers with one-stop happy life solutions with an innovative "insurance + medical care" model, which is not only an innovation in business model, but also an innovation in pension and health financing models. After 11 years of business innovation and exploration, from 0 to 1, continuous breakthroughs, Taikang's "Happy Appointment" customers officially exceeded 200,000.
In Taikang's value system, a long life needs to be planned in advance, and through reasonable wealth planning, health management and lifestyle choices, it is necessary to lay the foundation for a healthy, worry-free and sustainable future. Taikang Solutions is committed to providing solutions for every customer to realize their own happiness value in the era of longevity, and delivering the positive energy of happiness to the whole society.
The emphasis on customer service has always been Taikang's long-term purpose. With the three major solutions of longevity, health and wealth, and the professional solution of health and wealth planner (HWP), it constitutes a full life cycle product and service system to serve the needs of customers' individuals, families and even families.
Chen Dongsheng, Founder, Chairman and CEO of Taikang Insurance Group, said at the ceremony: "Today we are customers, and in the future we are neighbors, so we will start to enhance our understanding, enhance our friendship, and enhance our mutual influence and improvement of lifestyle. "By the end of 2023, Taikang has completed the layout of 39 high-quality, large-scale, migratory bird chain medical and elderly care integrated elderly care communities in 34 cities across the country, of which 20 have been put into operation, and the five major medical centers in the country are also opening one after another.
At this grand ceremony, the "Happy Chinese New Year's Eve Dinner" auction was also held to pass happiness and goodwill to more people. Taikang Yicai Public Welfare Association will provide support for Taikang Home Special Project and HWP Club Special Project. Taikang's clients, residents and health and wealth planners (HWPs) practice the value proposition of business for good and lead a new trend of longevity and happiness.
In the era of longevity, happiness has been given a new connotation. Happiness is a belief, and happiness is an attitude. Taikang will be happiness-oriented, committed to helping every customer foresee, plan and deliver happiness, and accumulate the power of worry-free happiness in the future through happiness.