The sour and spicy garlic boneless chicken feet, the tender and delicious red braised mutton, the juvenand and wife's lung slices with fresh color, and the mouth-watering braised prawns in oil ......In the prefabricated vegetable production base of Yuanyang County, Henan Province, after a table of prefabricated dishes with full color and flavor is placed on the table, it is believed that it can arouse the appetite of countless people.
Get rid of the busyness of buying vegetables and cooking, let more people realize the "kitchen liberation", and the continuous heating of prefabricated dishes has made the domestic prefabricated food industry have a source of power for vigorous development. Yuanyang County seized the opportunity in a timely manner, locked in new markets, entered the new track, regarded the prefabricated vegetable industry as the first leading industry, and used the county's strength to expand and strengthen the prefabricated food industry, bringing together 156 well-known food enterprises, and becoming the only area in central China to be on the list of "Top Ten Prefabricated Vegetable Industry Bases in China in 2023".
Continue to optimize policies and shape industrial development advantages.
In winter, walking into the Jiuduo Meat Food Company in the Yuanyang County Advanced Manufacturing Development Zone, it can be seen that packaged prefabricated vegetable products such as pig's head meat and snowflake chicken fillet are loaded onto cold chain logistics vehicles. And in Yuanyang, thousands of refrigerated trucks carrying pre-made dishes are transported from here to all parts of the country every day.
From "vegetable basket" to "vegetable plate", on the occasion of the advent of the "outlet" of prefabricated dishes, Yuanyang locked the mission of industrial development in time. Yuanyang, which has the "largest first-class kitchen industrial park in China", has already laid out, integrating the advantages of raw materials, cold chain logistics, location transportation, scientific research and innovation, etc., to create "China's (first) prefabricated food industry chain innovation center" and "China (Yuanyang) prefabricated food industry base". Liu Bing, Secretary of the Yuanyang County Party Committee, said: "We have implemented five major measures: platform construction, environment creation, professional think tank, high-quality raw materials, and comprehensive services to promote the development of Yuanyang's prefabricated food industry and create a new highland for industrial agglomeration. ”
A series of preferential policies followed in Yuanyang County: the introduction of "golden nine" measures to support the development of the prefabricated vegetable industry, including the establishment of a special class headed by county-level cadres;Promote and publicize by holding industry summit forums and industrial development summitsEstablish a prefabricated food industry development alliance;Financial subsidies support prefabricated vegetable enterprises in the county to drive local planting industry;Support the financing and listing of enterprises, and give a one-time reward of up to 2 million yuan.
The development plan of the prefabricated vegetable industry in Yuanyang is by no means a tree without roots. Guo Xinjie, deputy secretary of the Yuanyang County Party Committee and county magistrate, said, "We have already brought together many catering brands such as He Shenghe, Weijia Liangpi, Ali Tomato Juice Noodles, Fu Zhuangyuan, Banu and many other catering brands. ”
With the development of the prefabricated food industry, 2023 will also be written into the first document for the first time. At the policy level, Yuanyang has taken a step ahead of schedule: in July 2022, the prefabricated vegetable industry development service center of a department-level institution was established to provide support for the development of enterprisesThrough the continuous empowerment of "one cold, one hot and one first", 500,000 tons of cold chain supporting warehouses, 400,000 tons of steaming tons of thermal capacity, and 500 million yuan of prefabricated vegetable industry development provide a steady stream of power ...... for the industry to reach the top
From the 500 million yuan 'capital pool' of the development of the prefabricated vegetable industry, 10 million yuan was successfully 'shared', the procedures are not complicated, the interest is reasonable, and the account is fast, which accelerates the research and development and production of Heshenghe prefabricated dishes. Zhou Shuai, financial director of Henan Heshenghe Food, said.
The support of policies, the agglomeration of industries, and the concerted efforts of government and enterprises have brought about the vigorous development of Yuanyang's prefabricated food industry. As of November 2023, the county has 156 well-known food enterprises such as Jiuduo Meat, Yuxuan, Sanwei True Kitchen, He Shenghe, Juewei Duck Neck, Banu Hot Pot, Sister and Brother Potato Powder, Chrysanthemum Kai, etc., with more than 4,000 kinds of products, and Yuanyang prefabricated dishes radiating all over the country, of which the main business income of industrial enterprises above the designated size will exceed 10 billion yuan in 2022.
Innovation leads development, and scientific and technological support stimulates kinetic energy.
Walking into the intelligent workshop of Yuxuan Co., Ltd. located in Yuanyang County, in front of you is an intelligent standardized production line that deeply integrates industrialization and informatization, and the production of mutton skewers, haggis soup, red stewed mutton, mutton scorpions and other "hot" products have quickly occupied the surrounding market, among them, fresh mutton products have a market share of 80% in Henan's catering industry.
Yuxuan Agriculture, a subsidiary of Yuxuan Co., Ltd., is a scientific and technological agricultural enterprise integrating "Yellow River Tan Sheep" breeding, standardized sheep breeding and modern animal husbandry production and technical services, and jointly cultivated the first new breed of meat sheep in Henan, "Huanghuai Meat Sheep". Wang Feng, chairman of Yuxuan Co., Ltd., said: "We have adopted a modern sheep breeding model of 'leading enterprises, leading enterprises as the platform, and farmers as the main body', and formed a sheep breeding cluster featuring 'Yellow River Tan sheep' breeding, with an annual output of up to 250,000 sheep. ”
Why are the products of Yuxuan shares "explosive" continuous?"Our mutton fully implements information control, so that the best can be traced, and the product has to go through more than 20 quality inspection processes before leaving the factory, and the quality is guaranteed, so that consumers can rest assured in terms of safety. Wang Feng explained that in addition, the company is also actively expanding large-scale supermarkets, e-commerce and other channels, so that products can directly reach consumers.
In order to promote the sauce and marinade culture, Jiuduo Meat has built the Central Plains Sauce and Marinade Culture Museum in the factory area, and it has quickly become an Internet celebrity check-in place. "The homogenization of cooked food products is serious, and it is necessary to find a breakthrough from the whole production chain to improve product quality. Yang Shufeng, chairman of the company, said that to make a good prefabricated dishes, talent and professional team are the first elements. The company and Henan Agricultural University have jointly established a food engineering technology research and development center, which makes prefabricated vegetable products more fragrant, fresher and more convenient by solving technical difficulties.
At present, there are more than 1,600 multi-brand chain stores of Jiuduo Meat, and the sales network covers 18 cities in Henan Province and some cities in surrounding Jiangsu, Hebei, Shandong, Shanxi, Shaanxi and other provinces. The second phase of the "Automatic Production and Processing and Cold Storage Construction Project of Sauce and Braised Meat" further expanded the production and processing capacity of prefabricated dishes, and called "the first brand of sauce and marinade in the Central Plains".
With the blessing of modern science and technology, the traditional craft is carried forward, reshaped, evolved and innovated, Yuanyang County focuses on innovation-driven, provides a more professional think tank for enterprises, establishes Henan prefabricated food industry alliance, Zhu Beiwei, academician of the Chinese Academy of Engineering, sets up an expert laboratory, and implements the "100 experts to help 100 enterprises" project, which provides more cutting-edge innovation support for solving the key and forward-looking technical problems in the development of the prefabricated food industry.
In the upgrading of prefabricated dishes, Yuanyang County officially released the production management specifications for prefabricated dishes for special poultry, mutton and its products, as well as the standards for prefabricated dishes of livestock and poultry by-products, by docking with authoritative institutions such as Henan Food Industry Association and Henan University of Animal Husbandry and Economics, and uniting 12 local enterprises such as Jiuduo Meat, Yuxuan, and Heshenghe, to lead the healthy and orderly development of the prefabricated food industry in Yuanyang and Henan.
Promote the agglomeration of factors and build a framework for the whole industry chain.
At the beginning of 2023, CCID Consulting, a subsidiary of the Ministry of Industry and Information Technology, released the "Top Ten Prefabricated Vegetable Industry Bases in 2023", and Yuanyang County ranked fourth and was the only prefabricated vegetable industry base in Henan on the list. In November of the same year, at the "2023 Food Prefabricated (Prefabricated Food) Industrial Base Ecological Conference" hosted by CCID Consulting, Yuanyang was once again on the list of "Top 100 Prefabricated Vegetable Industrial Bases in 2023".
Why was Yuan Yang selected?"Yuanyang has advantages in industry, policy, and transportation. Zhou Binjian, director of the Investment Promotion Service Bureau of the Management Committee of Yuanyang County Advanced Manufacturing Development Zone, introduced that Yuanyang is the hometown of "China's first meter" and "* Qing", and was identified by Henan Province as the core area of Zhengzhou's "1 + 8" metropolitan area, and the southern area of the Central Plains Agricultural Valley "one core and three districts" development strategy, food processing is the first leading industry in Yuanyang County, and has sufficient advantages in the development of prefabricated dishes.
Focusing on the grain head and food tail, and the agricultural head and worker tail, Yuanyang is based on the resource endowment, continues to do a good job in rural industries such as "Yellow River Tan Sheep", reshapes the Yuanyang rice brand, and provides better raw materials for prefabricated dishes. At the same time, it is planned to build a prefabricated vegetable trading center to promote the extension of the second and third industries of prefabricated vegetablesPlanning and construction of China Yuanyang Prefabricated Cuisine Museum, to create a new IP for the development of prefabricated dishesBuild a regional comprehensive transportation and logistics hub that radiates northern Henan and connects the whole country to provide supporting support for the prefabricated vegetable industry.
Promoting the agglomeration of factors and supporting the whole chain of prefabricated vegetable industry is the way to solve the problem in Yuanyang County. The establishment of Zhongchuang Agricultural and Commercial Smart City, a one-stop agricultural and sideline products trading center that can accommodate more than 800 merchants, is a key part of it. Yin Layer, a merchant who benefited from the construction of the smart city, said: "The development of prefabricated dishes in the county is booming, which has allowed us to change from only selling a few agricultural and sideline products to the procurement list of many prefabricated food enterprises such as the 'Fu Zhuangyuan' of Supai Catering." ”
From fast food for more than ten yuan, to special dishes for dozens of yuan, and then to the Buddha jumping over the wall ...... hundreds of yuanToday, Yuanyang has gathered a number of well-known upstream and downstream enterprises of prefabricated dishes, and more than 1,600 cooperatives in the county80,000 rural households have developed in tandem to form an industrial agglomeration advantage.
The revitalization of the county economy and the revitalization of the industry are the key. Prefabricated dishes have gradually changed the industrial pattern of Yuanyang, and one by one enterprises have combined the characteristics of local resources to play the Yuanyang brand in the market segment, which has stimulated endogenous power for economic development. Liu Bing introduced: "For Yuanyang, the essence of the development of the prefabricated food industry is the economic transformation and upgrading of the food industry, we will continue to strengthen the organization and leadership, increase the promotion of policies, promote the attraction of bigger and stronger, extend the chain to improve the output value, etc., and call the 'Yu' food brand." ”
The surging Yellow River has given birth to the rich culture and fertile soil of the Central Plains, and now, the prefabricated vegetable industry in Yuanyang is like a brilliant star shining on the north bank of the Yellow River, and is moving towards the goal of the largest prefabricated vegetable industry production and processing base in the country, so that the brand of "hometown Henan, eat in Yuanyang" is called the whole country and the world.