A glass of wine, a promotion meeting, and a group of e-commerce people have connected a "love" that belongs to red wine and e-commerce. On February 4, at the 2024 Ningxia Helan Eastern Foothill Hongsibao Wine Promotion Series Activities, representatives of 52 enterprises from Shaanxi, Gansu, Ningxia, Qinghai, Xinjiang and other provinces (autonomous regions) gathered at the foot of Luoshan Mountain to welcome the New Year, taste fine wine, and talk about cooperation.
This event not only set up a bridge for the promotion of characteristic industries in the Hongsibao area, but also built a "business network" for the joint marketing of e-commerce enterprises in the western region. Li Gen, general manager of Shaanxi Eucalyptus Industry, heard that Hongsibao District invited many representatives of e-commerce-related enterprises before the Spring Festival, and he was invited to the appointment as soon as he wanted to expand online sales. He said: "This is a good learning opportunity, there are many companies that provide upstream and downstream services for e-commerce anchors, and there are also many entrepreneurs who have achieved extraordinary results in a short period of time. ”
At present, the wine grapes of all wineries in Hongsibao District have entered the "hibernation period", although everyone has not been able to enter the winery to trace the source, but a glass of fine wine, rich and rich layers of sweetness can make people remember its name in a second. Song Pei, assistant to the chairman of Ningxia Huida Sunshine Ecological Winery, chatted with the e-commerce experts who came to learn about wine sales, he said: "Many experts come to seek cooperation after drinking the wine of our winery, and we have a common characteristic, that is, we are full of confidence in the quality of the wine. ”
As one of the earliest grape planting and wine producing areas in Wuzhong and even the country, in recent years, Hongsibao has achieved remarkable results and shown a strong momentum of development by relying on its unique resource advantages and irreproducible terroir. At present, a total of 10 grapes have been planted in the Hongsibao area80,000 acres, varieties cover more than 10 varieties such as Cabernet Sauvignon, Black Pearl, Snake Dragon Pearl, 30 registered wine enterprises, annual production of more than 1,500 bottles of wine, output value of 700 million yuan, cultivation and formation of more than 40 wine brands such as Red Desert, Qianhongyu, Ge Ruihong, Pengsheng Zhenlu, etc., driving more than 2,300 participating farmers, driving more than 600,000 migrant workers annually, and generating more than 60 million yuan of income. Among them, Hongsibao Town was awarded the title of "China's No. 1 Wine Town", making the wine industry a veritable "purple business card" of Hongsibao District.
In recent years, wine has caught the "fast train" of e-commerce, which has also made many wineries in the Hongsibao District taste the "sweetness". On the third floor of Pengsheng Times Square in Hongsibao District, a special liquor franchise live broadcast room is maintained for several hours every day. Ha Xiaomei, the operator of the live broadcast room, told reporters: "Everyone is more accepting of buying winery wine online than expected, especially young fans, who will feel that the live broadcast room is better and more cost-effective, so our sales are also rising." ”
Seeking the deep integration of wine and e-commerce is not just a promotion meeting and a live show. In September 2023, the 2nd (2023) China Wine and Wine Merchants Conference in Hongsibao District was successfully held, which built a platform for exchanges and cooperation for more than 300 dealers from more than 20 provinces across the country, and also gave the wines in Hongsibao District one more opportunity to "introduce themselves". In the near future, Hongsibao District will promote the brand of Hongsibao wine production area at the eastern foot of Helan Mountain in Ningxia through online and offline three-dimensional promotion, with the help of a series of activities such as "Toasting to Helan Mountain" and "I Will Sell Good Things in Hongsibao", which will greatly enhance the brand awareness of online users.
"Left-handed" wine, "right-handed" e-commerce live broadcast, Hongsibao District is making the two not only romantically meet but also hand in hand in a deeply integrated way.
*: People's ** client Ningxia channel.