The Winter Games will attract more people to participate in ice and snow sports

Mondo Sports Updated on 2024-02-25

Economic ** Hohhot, February 24 (Reporter Yu Jian) Inner Mongolia Mass Speed Skating Open, Welcome to the "14th Winter" Cold Pole Marathon, "Dream Ice and Snow Meet in Qingcheng" National Ice Fun Games ......As the competition venue for cross-country skiing and speed skating events in the "14th Winter", the Donghe Ice Rink in Hohhot, Inner Mongolia Autonomous Region, has not subsided after the fierce competition, but has attracted more people to participate in ice and snow sports.

After the two mass events of the 14th Winter are held, we will maintain the skating rink and open it for free, and reserve part of the cross-country track for the masses to experience. Mass ice and snow entertainment such as snow go-karts are set up on other tracks, and are open to the public at affordable prices. Yu Shoumiao, deputy secretary and deputy director of the Party branch of the Hohhot National Fitness Service Center, told reporters that as the main venue of the fourth Hohhot ice and snow sports season, the Donghe Ice Rink has attracted more than 900,000 tourists to experience the fun of ice and snow sports this season.

The 3rd Hohhot Happy Ice and Snow Festival, held in the Daheihe Military Cultural Park, is also very popular. Wang Guoguang, the project manager of the Ice and Snow Festival, told reporters that with the east wind of the "Fourteenth Winter", this year's Ice and Snow Festival has become a lot more popular, especially for foreign tourists. "We have designed the '14 Winters' theme snow mountain, and there are many ice and snow experience projects, which are quite popular. Wang Guoguang introduced that in order to allow more people to participate in the event, this year's Ice and Snow Festival has launched a subsidy policy for the people, "Up to now, nearly 200,000 visitors have entered the park, and the amount of subsidies for the people is about 3 million yuan."

Horsehair Mountain Ski Resort is the new favorite of ski enthusiasts in Hohhot and surrounding areas. Yang Qian, manager of the brand publicity department of the ski resort, said that with the holding of the "14th Winter" event, more people have begun to pay attention to, understand and try ice and snow sports. Guo Jianguo, a citizen of Hohhot, is one of them. "During the '14th Winter', the city's ice and snow sports atmosphere is strong, and relevant slogans and signs can be seen everywhere. I went to Horsehair Mountain Ski Resort to experience skiing and it was very good. Guo Jianguo said.

Yang Qian said that since the opening of this snow season, the ski resort has stimulated everyone's enthusiasm for participating in ice and snow sports by holding youth events, public fun events and other activities. Everyone recognized this kind of event and expressed their hope that more similar events would be held in the future. Up to now, the ski resort has received more than 180,000 tourists and earned more than 30 million yuan.

Wang Jing, member of the party group and deputy director of the Hohhot Municipal Bureau of Culture, Tourism, Radio, Film and Television, told reporters that with the "14th Winter" as an opportunity, Hohhot City relies on sports and leisure projects such as Horsehair Mountain Ski Resort, Daheihe Military Cultural Park, and Racecourse to actively explore and develop "ice and snow +" tourism products such as ice and snow festivals and winter horse races, so as to attract the masses to participate in ice and snow projects.

Wang Jing said: "In the next step, we will build an ice and snow sports industry system based on ice and snow fitness and leisure, ice and snow competition performance, ice and snow education and training, ice and snow equipment manufacturing and other formats, and promote the integrated development of ice and snow sports-related industries." At the same time, a series of activities such as mass ice and snow fitness are widely carried out, and a winter ice and snow Internet celebrity brand is actively created, so that more people can participate in ice and snow activities, and promote the development of the national 'ice and snow fitness project'. ”

*:Economy**.

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