The taste of the New Year is a kind of memory, it is the new clothes of childhood, the taste of home, and it always makes people nostalgic.
The New Year's flavor is more of an experience, and every Spring Festival, we all enrich the experience of the New Year's experience and expand the connotation of the New Year's flavor. Generation after generation is embracing the Spring Festival in its own way.
This Spring Festival, what are the more "new" New Year's flavors?
National tide" taste. As a traditional festival, the Spring Festival meets the "trendy products" that represent fashion consumption, and the "national tide" paints a New Year's flavor with cultural confidence.
From the ever-changing blind boxes of the Year of the Dragon to the cute and cute panda dragon dance ornaments, to the cool golden dragon mecha transformation toys, this Spring Festival, the "Zodiac Tide Play" with dragon elements and zodiac culture as the creativity has become a trendy New Year's product loved by young people.
Bing Dun Dun" of the Year of the Dragon New Year Special Edition "Long Dun Dun".
In addition to "what to play", "what to wear" is also an expression of young people's personality. Since January, the search volume for the word "New Year's dress" on an e-commerce platform has increased by 5% year-on-year6 times, among which, the search volume related to "girls' horse face skirt" increased by nearly 40 times year-on-year. The festive "national style New Year's clothes" have become a new choice for many young parents to buy new clothes for their children.
"Horse face skirt" can be said to be the most fashionable fashion item in the Spring Festival of the Year of the Dragon, and all kinds of horse face skirts have become the "New Year's robes" of many young people. On the basis of traditional styles and craftsmanship, many designers continue to try to add new elements and new designs to explore the integration of traditional clothing and modern life.
On the stage of the Spring Festival Gala of the Year of the Dragon, the creative program "New Year's Brocade" amazed the whole network. From the stage to life, traditional clothing culture is "fanning" more people.
Rustic" flavor. The countryside during the Spring Festival has a deep taste of the year in memory, which can always evoke the nostalgia in our hearts.
Among the countryside, the old traditions such as welcoming the spring and receiving blessings, worshiping the gods and worshipping the ancestors are still grand, and the New Year's customs such as "village evening", "village super", "village ba", New Year's goods collection, and intangible cultural heritage skills display are becoming more and more popular.
Traditional folk customs and fresh vitality are condensed, and rural cultural tourism is further heated up in this Spring Festival, making this year full of "local flavor".
According to data from relevant platforms, the number of country house bookings grew strongly during the Spring Festival, with a year-on-year increase of nearly 200% compared with last year's Spring Festival.
Chengyang Bazhai, Sanjiang Dong Autonomous County, Liuzhou, Guangxi.
In Rongjiang County, Guizhou Province, the "Village Super" and "Village Evening" were staged together, attracting tens of thousands of spectators**, and the New Year's goods market outside the stadium was also very lively; In Yixian County, Anhui Province, Kecun, which has a permanent population of only more than 500 people, welcomed more than 1,500 "onlookers" because of the "Village Evening", and the sales of online and offline agricultural products reached more than 300,000; In Chengyang Bazhai, Liuzhou, Guangxi, the unique Dong Township New Year's flavor "circle fans" tourists from all over the world.
Rongjiang County, Guizhou Province, "Village Super Village Evening" New Year's Goods Market.
Intangible cultural heritage goods from villages around the country are also very popular in the Spring Festival market. Wang Mantian fish lamp is the folk custom of Wang Mantian Village, She County, Anhui Province, during the Spring Festival, the big fish lamp in the village is 8 meters long, and now, all kinds of small-size fish lamps are on the market as cultural and creative products, with annual sales of more than 200,000 yuan.
In previous years, the "Wang Mantian Fish Lantern" Fish Lantern Festival (top) and the small-size fish lantern (bottom).
On the eve of the Spring Festival, the Ministry of Culture and Tourism launched 68 national rural tourism boutique routes of "Four Seasons of Good Scenery in the Countryside - Shopping in the Countryside and Gathering for the New Year". The Spring Festival is becoming an excellent opportunity to effectively promote the integration of rural agriculture, culture and tourism, and drive a significant increase in related revenues such as rural tourism, accommodation and catering, agricultural product sales, and intangible cultural heritage sales.
Taste of other places". This year's Spring Festival holiday lasted for 8 days, and "visiting relatives + traveling" has become the hottest way to open the festival, and the "hometown flavor" and "foreign flavor" are all in one go. According to the big data statistics of the travel platform, on Chinese New Year's Eve and the first day of the new year, domestic travel orders increased by 102% year-on-year.
There are snowflakes in the north, flowers in the south, and the north and south "swap" for the New Year. Ctrip data shows that during the Spring Festival, Harbin travel bookings increased by more than 14 times year-on-year. In Sanya, Kunming and other cities that are popular for northern tourists, the year-on-year increase in booking orders exceeded 2 times and 6 times respectively.
Harbin Songhua River is full of tourists.
It's not that big cities can't afford to go, but small towns are more cost-effective. Go to Luoyang to eat water mats, go to Shangrao to beat rice cakes, go to Baise to "send big dumplings", and go to Liuzhou to make snail noodles ......The "small airport" city that is not crowded and expensive, delicious and fun has become a "dark horse".
Luoyang, Henan, Luoyang City National Heritage Park in Sui and Tang Dynasties is brightly lit.
If you don't want to be too far from home, then take a short trip in the "two-hour high-speed rail circle". According to data from Qunar.com, as of the first day of the Lunar New Year, the search volume of "two-hour high-speed rail circle" short-distance tours during the Spring Festival holiday increased by 7 times year-on-year.
This year, there are more people going abroad for New Year's Eve. According to **, during this year's Spring Festival holiday, the average daily number of customs clearance at ports across the country will reach 1.8 million, an increase of about 3 compared with last year's Spring Festival3 times, which is comparable to the Spring Festival in 2019. With Singapore, Thailand and other countries implementing visa-free policies for Chinese tourists, these countries are becoming the most popular outbound travel destinations for Chinese tourists during the Spring Festival holiday.
Gardens by the Bay, Singapore, is decorated with dragon sculptures.
In addition, cruise tourism has also become a popular destination for Spring Festival travel. The schedule of the large domestic cruise ship Aida Modu during the Spring Festival was fully booked as early as early January.
Going home for the New Year, the New Year's flavor is the family sitting idly, the lights are amiable, the New Year's flavor is accompanied by relatives, the scenery is pleasant, what changes is the way to open a better life, and what remains unchanged is the most heart-warming reunion flavor.
"foreign" taste. More than 90% of Chile's cherries are here! ”
According to CCTV Finance on February 7**, Chile's exports of cherries to China in the current quarter have exceeded 360,000 tons, accounting for 92% of the total exports from 88% in the previous quarter.
Over the years, more and more imported fruits and seafood have been served on the table of Chinese New Year's Eve dinner, imported New Year's flowers such as vermilion and tulips have dressed up the living room, and imported beauty and trendy products have been included in the list of New Year's goods.
"Foreign New Year's goods" are integrated into the Chinese New Year, and there is a touch of "foreign" flavor in the New Year's flavor.
Online, major cross-border e-commerce platforms have increased the stocking of imported goods, allowing everyone to buy globally without leaving home. Imported goods just shipped from the port are sent to the warehouse non-stop, and after consumers place orders, the goods are shipped directly from the domestic warehouse, and most of them can be delivered the next day or two days.
Cross-border e-commerce continues to deliver goods at the end of the year.
Offline, New Year's festivals with the theme of imports have been held in various places. In Yiwu, Zhejiang, the shopping festival brings together 150,000 kinds of "foreign specialties" from more than 100 countries and regions around the world; In Guangxi, a number of activities such as the ASEAN New Year's Import Promotion and the RCEP Good Goods Special Session were staged in turn; In Xi'an, Shaanxi Province, imported food from Central Asia and Europe fills the shelves ......
In Linyi, Shandong, customers buy imported snacks.
It is worth mentioning that during the Spring Festival this year, the bonded stores of imported goods of the China-Europe Express have set up mobile sales points on many high-speed rail trains to "move" imported bonded goods onto the high-speed rail trains, so that passengers returning home can also experience "global shopping" during the journey. The China-Europe Express sends "Made in China" to all parts of the world, and also brings a steady stream of high-quality goods with characteristics from all over the world to China.
Popcorn flavor. With the vigorous development of the Chinese film market in recent years, watching movies has long become a cultural New Year custom for Chinese, and there is also more taste of cinema popcorn in the New Year.
The data shows that the box office on the first day of the Lunar New Year on the first day of this year's Spring Festival (February 10-February 17) reached 136.5 billion, and the number of moviegoers exceeded 25.94 million, all exceeding the results on the first day of last year's Spring Festival. As of 18:24 on February 13, the total box office (including pre-sale) of the 2024 Spring Festival schedule exceeded 4.5 billion yuan.
This year, a total of 9 films have been officially announced for the Spring Festival, judging from the film list, all of them are domestic films, with comedies dominating, and the main focus is laughter for the New Year.
The National Film Administration also cooperated with 11 financial institutions to release preferential viewing measures for Spring Festival stalls, and various localities also released various forms of movie viewing activities that benefit the people and make profits, and the average ticket price of movies has decreased, attracting more people to enter the cinema.
Domestic films are released together, and the latest domestic projection system also brings a new experience to movie-watching.
Recently, the cinema display system independently developed by China has appeared in many theaters. This display system, called CINITY LED, has China's core independent intellectual property rights, which can make the movie picture clearer, the color more gorgeous, the image smoother, the details richer, and the action more coherent.
Freshness. With the development of the times, new technologies and new products have emerged one after another into everyone's daily life, and the New Year's flavor has also added many fresh marks with a sense of the times.
Driving a "new" car home for the New Year has become a beautiful scenery during this year's Spring Festival.
By the end of 2023, the number of new energy vehicles in the country will reach 20.41 million, accounting for 6% of the total number of vehicles. On the way to the Spring Festival this year, the number of trips and charging of new energy vehicles is expected to hit a record high.
Many car owners said that they drove new energy vehicles home for the New Year this year, and they were more relaxed. By the end of 2023, 95% of the country's service areas have been equipped with charging facilities, and charging piles are also accelerating in the countryside. A villager in Handan, Hebei Province, said that the charging problem has been solved, "not only can I drive a new energy vehicle back to my hometown, but I can also drive to visit my relatives for the New Year."
The freshness is on the wheels and at the fingertips. With the rise of live e-commerce, more and more consumers choose their favorite New Year's goods in the live broadcast room. Live e-commerce has not only become a new engine for the consumption of New Year's goods, but also "live broadcast to help farmers" has also allowed more agricultural products to go out of the mountains.
At the same time, traditional e-commerce is also making efforts to jointly promote online consumption to achieve a "good start" in 2024. According to the data, since the launch of the "2024 National Online New Year Festival", online retail sales have approached 800 billion yuan, an increase of 8 percent over the same period of last year's lunar calendar9%。
In Nantong, Jiangsu, volunteers live broadcast the sale of local New Year's goods.
In addition, smart watches, wireless headphones, smart small household appliances and other technological smart goods are included in the New Year's goods list, and "electronic New Year's goods" such as New Year's greetings, wallpapers, and red envelope covers have become popular ...... among young peopleThere is also a lot of freshness in the shopping cart of New Year's goods that keeps pace with the times.
The new year's flavor witnesses the development and changes of the times, shows the beautiful life of the present, and carries our expectations for the future.
A full shopping cart for New Year's goods, a shopping mall full of people, a family outing with laughter and laughter, and a prosperous New Year's flavor shine on the steaming life and a vibrant economy. With such a prosperous start, let's start the Year of the Dragon together!
*: CCTV news client.
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