"Flowers", which was launched at the end of the year, drew a successful end to the drama market in 2023, and also gave a high-pitched introduction to the market in 2024. In this context, how does the entertainment market arrange troops in terms of content to meet the higher needs of users? We reviewed the drama broadcast landscape in January, and we may find some new industry trends.
"Flowers", which focused on the development wave of Shanghai in the 90s, has just ended, and then there is "The Years of the Great River" that focuses on the economic wave of the 90s, and "Love for a Long Time", which is set in the 90s and tells the story of the seven only children of the Northern Aerospace Family Hospital, has been broadcast successively, presenting the humanistic style of the 90s from different perspectives5 points, which is a rare word-of-mouth drama at the moment, and the latter has a good popularity, ranking high on third-party lists such as Lighthouse Professional Edition.
Returning to the reality level, the urban theme featuring a differentiated painting style and concentrated layout is still the main support for the drama market in January. From the urban dramas "You Have Today" and "There are Many Stories in a Small Town" with a light and joyful painting style to the inspirational "If Running is My Life", and then to "Our Translator" featuring the sweetness of "Double A", the content of realistic dramas is enriched with a variety of plot painting styles, and at the same time, it also avoids aesthetic fatigue among users.
The final result is gratifying - "If Running is the Heat of My Life" broke 8500 in iQiyi Station, and "Our Translator" broadcast on Taiwan Network ranked first in the ratings of CSM71 Satellite TV** theater TV series for many times.
The Xianxia track was contracted by the IP of the "Legend of Sword and Fairy" series. Specifically, there are both "Pray for the Present Dynasty" (adapted from the domestic stand-alone game "The Legend of Sword and Fairy VI"), which were launched on Tencent ** and iQiyi respectively, and "The Legend of Sword and Fairy", "The Legend of Sword and Fairy III", and "The Legend of Sword and Fairy", which are three series of works of Sword and Fairy, will be broadcast for free on Youku for a limited time, constituting "Xian.
Fourth, the immortal six fights, immortals.
1, 3, 5 limited and exempt". This group of new and old fairy sword IPs attracted many loyal fans to follow the drama, and the final reviews were mixed, but the degree of discussion remained high, and it remains to be seen who will have the last laugh in the end.
uses different drama elements as an incision to create a fresh suspense drama direction. "Persona of the Apocalypse" combines the ancient fantasy work "The Classic of Mountains and Seas" with Western Cthulhu culture to refresh the public's perception of Chinese suspense dramas; The suspenseful criminal investigation drama "Black Soil Without Words" focuses on the investigation of a single case, and is known as the Northeast version of "Hurricane", which has become another footnote to the Northeast film and television drama; "19 Floors" takes the popular infinite stream as the core element, carries out the plot of suspenseful adventure, and tells the story of college student Chunyu and others who are involved in the game "19 floors" and seek a way out.
In addition, there are also dramas with different themes such as the drama "Scout Heroes" to resist US aggression and aid Korea, and the romance drama "The Past of Fenghua" are also popular on the satellite TV platform, and they also have a good degree of attention among the target audience.
Under the shroud of the residual heat of "Flowers", the drama market in January started with high-quality dramas such as "The Years of the Great River Are Like Songs" and "Black Soil Without Words". From the current point of view, although there has not yet been a wave of popular dramas like "Hurricane", fortunately, the types of dramas are rich and the basic plan of the overall market is steady. Perhaps, for the platform, the next "Flowers" and "Hurricane" are already on the way to be arranged.
To welcome the new year, major platforms have been gathering momentum for a long time in the layout of the drama section. Immediately after February, the longest Spring Festival holiday in history will be ushered in, and what new explosive dramas will appear? It's worth the wait!