2023 has been a very magical year for the automotive market.
2023 is a satisfying year for the people who eat melons.
The book continues from the previous one: In 2023, if you don't quarrel, you really won't sell cars?
In December, Chedi held a winter test of the extreme environment of new energy vehicles, and tested the pure electric range achievement rate of hybrid models under the severe cold conditions of about -40BYD looked up to 8508% of the endurance achievement rate ranked first, Huawei, Cialis jointly created the M7 extended range version of the first to last, only 316%。
Yu Chengdong posted: "The test of the pit people misleads the people! Science and rigor are the basic rules that should be followed! Yang Xueliang, vice president of Geely Automobile Group, followed suit"I also disagree, I also think that the evaluation process is unscientific, not rigorous, and the conclusions are not convincing, which not only misleads consumers, but also hurts the credibility of Chedi itself."
The marketing and communication expenses that everyone is most concerned about, Li Auto has the lowest 'marketing and communication expense ratio' among all car brands in China, and Tesla should be the only one in the world that is lower than us. On December 7, 2023, Li Xiang, founder of Li Auto, posted a post.
Ma Lin of Weilai Automobile said that the content of Douyin for the three cars of the ideal car this year should be about 90 million. In addition, he asked rhetorically"Shouldn't the main concern be the cost and effectiveness of R&D? ”
On February 16, 2023, Yang Honghai, chief operating officer of Kia China, publicly wrote an angry message against Wang Chuanfu, claiming that Wang Chuanfu should teach his "water army" what quality isAnd ridiculed that BYD's car logo turned out to be a curse.
The cause of the incident was speculated that the Kia K3 and BYD Qin PLUS DM-i were launched on the front and rear feet, although the price of Kia was lower, but there were still many netizens in the comment area who pushed BYD.
BYD did not respond to this, and Yang Honghai finally chose to delete the Weibo.
In May 2023, the legal department of NIO posted on Weibo that a number of organized and large-scale malicious attack manuscripts and ** against NIO and NIO users appeared on the Internet, as well as a large number of negative water army comments with the same content and similar themes.
In July 2023, NIO won the first-instance lawsuit against Che Shiji for spreading online rumors and infringing on the right to reputation.
It is necessary to have healthy competition, not involution and infighting; To transform and develop, don't fight in the same room; Be united, don't smear. Yang Xueliang, senior vice president of Geely Holding Group, issued a statement.
On February 28, Changan Automobile entrusted a law firm to send a lawyer's letter to Geely Automobile, saying that the "Galaxy Light" prototype released by Geely Automobile was suspected of plagiarizing the appearance of Changan Automobile's released models without the permission of Changan Automobile, which had seriously infringed on the relevant intellectual property rights of Changan Automobile, and Changan Automobile had the right to request Geely Automobile to stop relevant acts.
Geely Automobile Group officials quickly issued a statement in response, emphasizing that Geely's "Galaxy Light" is Geely's original design, and there is no plagiarism or infringement of others' intellectual property rights. He also said that the content of the above-mentioned lawyer's letter was seriously untrue, the accusations against our company were groundless, misleading the public, and causing serious damage to our company's brand and goodwill.
In May, Changan and Geely signed a strategic cooperation framework agreement to shake hands.
It's easy to get on the hot search, but it's hard to put the technology into practice, I hope you will build a car in 2024!