**Star News, on February 28, 2024, Zhang Xiaoquan (301055) issued an announcement that CICC Lv Peihang, Zou Yuying, Liu Yuwen and Liu Zhengfu investigated our company on February 28, 2024.
The details are as follows:
Q: Has the company's operating conditions improved in the fourth quarter of 2023?
Answer: The company has made a good recovery in the fourth quarter of 2023 compared with the third quarter, in particular, the company actively used e-commerce shopping festivals such as "Double Eleven" in the fourth quarter to adjust and optimize its operation strategy in a timely manner, and at the same time, with the help of the rapid introduction of new products, it has achieved good results, and the specific data can be paid attention to the company's 2023 annual report at that time.
Q: Is there any adjustment to the company's overall business strategy in 2024?
Answer: In 2024, the company will continue to focus on the strategic spindle of "cutting tools and metal products", implement the principle of product and market development of "delineating consumption scenes", focus on the layout of multiple product matrices in kitchen and home scenes, and gradually form a richer life hardware product line, so as to accumulate a solid foundation for the transformation and upgrading of Zhang Xiaoquan from a knife and scissors brand to a kitchen brand and finally to a large home quality life brand. In order to better achieve the strategic goals and improve the company's management level and operational efficiency, the company adjusted the organizational structure in January 2024, merging the brand operation center and the marketing center into the brand marketing center, laying an organizational foundation for the improvement of brand reputation and integrated marketing.
Q: Has there been any change in the company's market position?
Answer: Zhang Xiaoquan, as a leading brand of kitchen hardware in China, ranks high in the sales of knives and scissors on e-commerce platforms such as **, Tmall, Jingdong, Pinduoduo, and Vipshop. Since 2018, Zhang Xiaoquan's brand has been ranked first in the ranking of scissor stores on Tmall and Jingdong platforms, and knife stores have been in the forefront. The brand advantage of having a long history and national representativeness and the advantages of covering the whole country and rich and diversified channels are still very significant.
Q: What new measures will the company take in the field of foreign trade this year?
Answer: The company will focus on the use of cross-border e-commerce platforms such as Amazon, participation in international exhibitions, and by entering the first-class business system of large customers and seeking cooperation with brand leaders, etc., to continuously enhance the influence of the company's brand in the world.
Q: What is the production capacity of the company's Yangjiang production base?
A: Since the fourth quarter of 2023, the capacity utilization rate of the company's Yangjiang production base has been greatly improved, with an average monthly output of about 560,000 units so far in the fourth quarter. In 2024, the Yangjiang plant will focus on continuing to increase production capacity, improve process equipment capabilities, reduce manufacturing costs, and improve process quality, so as to further enhance the manufacturing capacity of Yangjiang plant as Zhang Xiaoquan's tool production base.
Note: During the reception process, the company's reception staff conducted full exchanges and communication with investors, signed the "Visit Commitment Letter" in strict accordance with the relevant regulations, and there was no leakage of undisclosed major information. Zhang Xiaoquan (301055) main business: the company is a modern life hardware manufacturing enterprise integrating design, research and development, production, sales and service.
Zhang Xiaoquan's third quarter report for 2023 shows that the company's main revenue is 56.6 billion yuan, down 1378%；Net profit attributable to the parent company was 927180,000 yuan, a year-on-year decrease of 7741%；Deduct non-net profit of 745670,000 yuan, a year-on-year decrease of 7825%；Among them, in the third quarter of 2023, the company's single-quarter main revenue is 19.2 billion yuan, a year-on-year decrease of 1167%；The net profit attributable to the parent company in a single quarter was 292360,000 yuan, a year-on-year decrease of 5707%；The non-net profit deducted in a single quarter was 275350,000 yuan, a year-on-year decrease of 565%；The debt ratio is 2845%, investment income 40070,000 yuan, financial expenses -72090,000 yuan, gross profit margin 3527%。
There are no agency ratings on the stock in the last 90 days. Margin data shows that the stock has a net financing outflow of 230 in the past three months810,000, the financing balance decreased; The net inflow of securities lending was 00, the balance of securities lending and borrowing increases.
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