After the introduction of strict membership cards last summer, CoTSCO in some places strictly enforces the rules, and there are still many stores that still do not care about members.
Now, I don't know if the previous strength is not enough, Costco has introduced further strict inspection measures.
Costco is at a store near its headquarters in WashingtonTest a new policy, requiring customers to "swipe the card" at the door to verify their identity.
A Reddit user visited Costco in Issaquah, Washington, this past weekend, and a post shared a ** showing a customer stopped in front of what appeared to be an employee operating a tablet or scanning device.
A sign affixed to the holder of the scanning device reads: ".You will be asked to scan your membership card before entering the warehouse.
A reddit user who shared the photo said in a subsequent comment that there were actually two scanners near the entrance, each operated by a different employee. The netizen pointed outOnce the member ID is scanned, "your face will appear on a display for employees to check."
Another shopper at the Issakoy City store confirmed that they had the same experience.
Given that Costco is headquartered in Isakoy, this has sparked speculation that it is testing new ways to verify its members. Netizens believe that Costco's move is aimed at stopping any non-members from trying to use someone else's membership card to make purchases.
On Chinese social networking**, some netizens also posted**, and he also said that not only do you have to swipe your card to see your avatar, but you also need to see your driver's license in Redmond stores, which is really getting stricter and stricter.
If proven to be true, this will not be the first time Costco has cracked down on shared membership cards.
In June last year, Costco announced that it would enforce its membership policy more strictly, especiallyCrack down on sharing membership cards with friends and family.
In the midst of this concentrated crackdown, some people said they had received official warning letters
A spokesperson said at the time: "Our membership policy states that ourMembership cards are non-transferableSince expanding self-checkout, we've noticed that non-member shoppers have been using loyalty cards that don't belong to them. We don't think it's right for non-members to enjoy the same benefits and pricing as members. ”
To curb these non-member shoppers, Costco quickly deployed staff in self-checkout areas to take advantage of each purchase** on the object's card to verify their identity
Costco membership already includes a free family card, which can be assigned to another person at the same household address, provided that the user is at least 16 years old, must provide proof of residence, and the supplementary card will also include the user's name,** and member ID.
Costco did not immediately confirm whether the practice in Issakoy City would be rolled out nationwide immediately. But reddit users saidWhether they approve of this policy or not, they will not be surprised.
There are different opinions on Costco's successive enlargement moves.
Some Chinese netizens said that it didn't matter, but some people felt that Costco stores were big bullies.
Someone said, "It's annoying. Why do they have to check their membership card twice? ”
Other users were more receptive to the practice, with one user joking that he actually wanted to add a checkpoint in front of the "roast chicken team." Don't take my roast chicken unless you're identified. ”
There are also complaints,Now I can't even get into the door of the store, so I'm going to see if I can't buy it?
However, many foreign netizens were amazed that Costco in the United States would not scan the member ID at the entranceAmericans are really a generation that has been brought up by the habitThis is common in other countries around the world.
In addition, some netizens said: People rely on card fees to make money, since they are doing business, they must make money, and don't enter if they don't payI hate those who rub cards and feel wronged by being caught.
In fact, membership fees are a huge amount of revenue for Cotsco, which added 2.1 million paid members last year, reaching 72 million by the end of the most recent quarter, and the company's membership fee revenue in 2023 is close to $4.6 billion.