The Spring Festival is approaching, and the tide of tourism has begun. All localities are trying their best to attract tourists, so there are some tricks to "get out of the circle". Local cultural and tourism departments have borne the brunt and become the vanguard of reshaping local image and driving local economic development.
As the saying goes, blessings and misfortunes depend on each other. When all kinds of means are tried to get the local area out of the circle, tourists' expectations for the place continue to rise. And tourism is a typical experience economy, and a thousand tourists may have a thousand feelings. The greater the hope, the deeper the disappointment, and once there is any unpleasant incident, it will inevitably attract complaints.
At a time when all kinds of communication methods are so developed, their dissatisfaction will multiply geometrically, which will cause a backlash to the image of the local government. WhileIf similar events have occurred in the place, it is easy to be associated with it, which can have a huge impact on the tourism image of the place and the image of the city and province.
The two cases that have recently exploded on the Internet are more representative.
One is the incident of Qingdao not taking a yacht and being scolded. Just because tourists don't take a yacht after being asked, the salesman ridicules people for being poor. **After the formation and dissemination, it was seriously inconsistent with the image of Qingdao's beautiful coastal city and hospitable Shandong, which caused widespread discussion. It just so happened that there was a prawn incident in Qingdao a few years ago, which further superimposed people's bad perception of the city.
The other is the incident of the Hebei Daben party smashing the car. Because the gajam was not allowed, he got out of the car and scolded people and slammed the front cover of people's cars. This incident has two groups of contrasting images of "Daben", "Chery", strong men and grandmothers, which suddenly formed a virus transmission, which greatly lost the favor accumulated by Hebei Cultural Tourism's efforts, "so close, so beautiful, to Hebei on the weekend" has become "so strong, so ruthless, dare not go to Hebei". And it is precisely because of the Tangshan beating incident in Hebei that Hebei's fierce provincial image has been further strengthened.
A good image depends on the accumulation of time; The image collapses, possibly only for a moment. Since cultural tourism is in the forefront of disseminating the local image, it is also cultural tourism that bears the brunt of the damage to the local image. Therefore, in the above two cases, the first thing netizens @ is local cultural tourism.
In the face of this, we can only act fast and stop losses in time.
We see,The local government is also responding in a timely manner, but statements such as "we have paid attention to this matter and will not tolerate it" are not satisfactory. Punitive measures can be taken as soon as possible to show sincerity and dilute negative transmission. If you do it well, you can also turn harm into benefit and add points to the ** image.
Zibo and Harbin are indeed worthy of reference from all over the world in this regard.
We have seen that Qingdao has issued two notices in a row, and it has been dealt with with with thunder. Looking forward to further developments in Hebei.
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