Recently, a statistic shocked CNN. According to a recent report released by World Coffee Portal, a research institute under the Allegra Group, in the past yearThe overall Chinese coffee market grew by 58% to 49,691 stores, surpassing the United States to become the "No. 1 coffee country". Luckin 9The **** battle of 9 yuan pulls coffee down from the high-end altar, and the new mixed taste of coffee + x makes Chinese who love tea "empathize and don't love" coffee. Coffee goes to the masses, and the rising star Cudi uses 8The 8 yuan ultra-low price is open to the face, and Luckin is hot, and the market competition is becoming more and more fierce. No, Luckin made another big move, and actually opened the store in the hospital. 
More and more netizens have a miraculous medical experience, but they didn't expect to "encounter" Luckin in the hospital. While anxiously waiting for the doctor's call, a strong aroma of coffee wafted in. Turning my head, isn't this the familiar Ari? 
Source: @嗯, okay.
It is conceivable that at this moment Luckin's inner os. Dear Library, by the time you read this letter, I was already "on my new thighs". This is not true at all, Luckin opened the store in the hospital, which is popular with consumers. 
Source: @vicky030323 Although patients can't be allowed to jump in the ICU, it is really needed by medical staff and accompanying family members. Imagine being able to recharge your batteries with a sip of coffee after an extra-long "standby" around the clock, and there's nothing more comfortable than that. 
At some point, a little coffee can make a big difference. 
The gluttonous aroma of coffee can also relieve the patient's anxiety and full of ** feeling. 
It is recommended to be included in the medical insurance to vigorously promote, which I can hear in Guangdong hahaha. 
There is no doubt that Luckin squeezed into the hospital is equivalent to signing his name on the land in this square inch. In the future, the crowd of people who come and go will be converted into potential consumers, and the sales volume of the store will naturally not be worried, which is a good move. Some netizens were not surprised and predicted Luckin's prediction. After all, during the epidemic, the free "unmanned coffee machine" launched by Luckin in the hospital received unanimous praise and laid a good marketing foundation. 
Source: Weibo In the enthusiastic call of netizens, Luckin drove into the hospital as he wished, and this wave won hemp. In fact, Luckin wasn't the first to eat crabs. As early as a few years ago, Starbucks, the "coffee brother", opened a branch in Shanghai East Hospital and walked into the lobby of a tertiary hospital. Subsequently, Starbucks expanded its pace and entered Jiangsu Provincial People's Hospital, Nanjing Drum Tower Hospital, Dongguan People's Hospital, etc., and began to lay out coffee points.
Source: Weibo However, at that time, most people were persuaded to retire by Starbucks' high-end **, and it was difficult to achieve mass and large-scale store opening. After Starbucks opened up the hospital scene, chain coffee brands such as Pacific Coffee, TIMS, Luckin, and Cudi began to settle in the hospital to create cafes in the hospital, show the brand's flexible care, meet the needs of new doctors and patients, and open up new channels for customer acquisition.
Source: Xiaohongshu's group of heroes led by Luckin has turned coffee into a daily "ration", proving to the world that "Chinese do not love coffee, but are not used to drinking Western-style coffee". According to the "2023 China Urban Coffee Development Report", the scale of China's coffee industry in 2022 will be 200.7 billion yuanIt is expected to reach 369.3 billion yuan in 2025, and there is still unlimited room for growth in China's coffee market. In order to compete for market share, coffee brands have gone crazy. It's not just the location of the hospital that surprises the public, but also the places you think of that you can't imagine have long been all over the footprints of coffee brands. For example,Gas station. Tims joined hands with Yijie, a convenience store in Sinopec, and adopted a shop-in-shop strategy to sell coffee and European bags at gas stations, and also launched a refueling exchange activity, successfully grasping the old drivers, so that the Canadian national coffee brand, which has been tepid, finally found the most suitable position for itself.
Source: Xiaohongshu @ ShuangmulinReal estate. "It's good to enjoy the shade under the big tree", after the enlightenment, Tims cooperated with Century 21 Real Estate China to sell coffee to real estate, and use a cup of coffee to refresh the mind, so as to make a major decision that will affect a lifetime.
Source: @amoy GangyiLibrary. Every exam week, the libraries of major colleges and universities will invariably give birth to a new attraction - "Tomb of Luckin".
Source: @momo At the moment of sprinting every second, the coffee in the hand is a life-sustaining artifact for students, and passing the exam or failing the course largely depends on the efficacy of caffeine. Therefore, Luckin has set its sights on this great opportunity early and opened the store in the university library, so that college students can study without leaving the library.
Source: @ayu-Study room. In the same way as the library, the cross-border combination of study room + coffee is a must-have for countless graduate school entrance examinations, and has a natural advantage in gaining customers.
Source: @biliMarket. The noisy vegetable market and coffee can even form a CP. Probably the coffee that opened in the vegetable market has a unique smoke and fire atmosphere.
Source: @唐小唐Barbershop. More and more brands are beginning to explore new attempts in the salon + beverage business, and for dyeing, ironing, washing, cutting and blowing that can easily start in three hours, refreshing coffee is undoubtedly the first choice to pass the time.
Source: @小莫莉Operator's business hall. Migu Coffee opened a store in a mobile business hall and launched a 5G+ series of coffee with coffee as the carrier, combining coffee with digitalization, innovatively promoting the concept of 5G, and bringing consumers a new experience.
Source: Migu Coffee can be coffee for everything, and the location of coffee stores is becoming more and more incomprehensible with the practice of the brand's "sinking strategy". The pervasive layout allows coffee to penetrate into daily life, take root in the minds of consumers, and complete the education of consumption habits. After all, a coffee shop might not catch your attention. If the street is full of coffee shops, you might be wondering which one to drink. This is also why chain coffee brands will include the "Thousand Store Plan" in their annual goals, and the expansion rate of store scale represents the height of the brand's core competitiveness. Moreover, the establishment of new stores helps to discover the "new continent" of marketing and provides more possibilities for brand narratives. Just as a hospital is a place of healing, the tools of healing are not limited to medicine. A cup of warm coffee can melt cold medical treatment, reveal a human care, and soothe people's hearts. It's a win-win for both Luckin and consumers.