From a traditional home appliance enterprise based on freezers to a cold chain Internet of Things enterprise based on full cold chain products, AUCMA has realized the transformation and upgrading of "product-scene-ecology" around the main business of refrigeration.
A few years ago, the Ministry of Industry and Information Technology of the People's Republic of China successively announced the 2023 green manufacturing list and the fifth batch of service-oriented manufacturing demonstration lists. AUCMA smart cold chain was awarded the title of national "green factory" by virtue of its outstanding performance in the field of green intelligent manufacturing. AUCMA Golden Dolphin scenario-based digital intelligence service platform was awarded the "Service-oriented Manufacturing Demonstration Platform". In addition, AUCMA was also successfully selected in the list of a new batch of national intellectual property advantage enterprises reviewed and publicized by the State Intellectual Property Office.
As one of the top 500 manufacturing enterprises in China and one of the top 100 enterprises in China's light industry, AUCMA has become a high-tech enterprise group trusted by global users by integrating global resources and promoting technological innovation.
A "smart home" with temperature understands you better if you understand temperature
Every small change in temperature affects people's feelings and experiences all the time. In recent years, AUCMA has comprehensively expanded from the previous exploration of refrigeration to the full-temperature zone scientific and technological exploration and product innovation of smart preservation, smart cooking, smart washing, air smart renewal, and ultra-low temperature technology at various temperatures, and in 2023, through the implementation of brand upgrades, a new brand positioning of "temperature technology expert" has been proposed, which is committed to meeting the needs of users for different temperatures, so that users can enjoy the beautiful life brought by professional temperature technology. AUCMA is no longer the traditional home appliance brand that many people remember, and it is accelerating to a technology brand with temperature and warmth.
At present, the downgrade of consumption has brought severe challenges to home appliance companies, but there are still huge market opportunities in the industry. According to the data, from January to June 2023, home appliance companies achieved a year-on-year increase of 202%, where does the sustained growth of profits in the home appliance industry come from? It is from the continuous innovation of mid-to-high-end products characterized by green, intelligent, and scenario-based, and the home appliance market has entered a stage of upgrading characterized by high-end. With the gradual increase in the new demand of high-end users in the home appliance market, in the next 3 to 5 years, the stock of trade-in will increase by more than 50%, becoming a new growth point in the home appliance market.
In the face of the new situation and new challenges, AUCMA, a "temperature technology expert", relies on the "intelligent manufacturing" strength accumulated in the field of temperature science and technology, and has launched the "Linglong" high-end package in a forward-looking manner, innovating and supplying new consumer needs to meet the user's new consumption needs for multi-scene home appliances in the whole house, leading the trend of consumption upgrading. "Splendid Qiankun Ying, Exquisite World Bright", AUCMA launched the exquisite high-end set of home appliances is based on the sensitive insight into the new consumption trend to provide users with a refined lifestyle - the exquisite high-end package is not a simple arrangement and combination of smart products, but a set of solutions that integrate temperature technology in the whole temperature zone.
Linglong's high-end set of household appliances is the "culmination" of "temperature technology". There are four seasons fresh storage cryogenic refrigerator with zero embedded design, four seasons fresh storage, and -40 deep cold quick freezing; There are cabinet-type Linglong fresh air conditioners and Linglong maternal and infant wall-mounted air conditioners that realize air renewal through a number of technologies such as constant temperature fresh air comfort system, 57 high temperature self-cleaning, and third-stage intelligent gentle air outlet; There are 14 washing modes, 40-50 low-temperature heat pump uniform and soft drying, 96 high-temperature cooking deep melt and sterilization technology of Linglong washing and drying set, as well as a new pattern of freezer left and right doors, knock on the door vertical freezer and many other high-end new products. By accessing the AUCMA Hui life intelligence platform, these exquisite products are like adding an "eight-sided exquisite" life steward to family life, and the intelligent life can be controlled at your fingertips.
New consumption, driven by digital technology, new business models, and new consumer relationships, is greatly influencing the changes in the growth pattern of industries and economies. Behind this is the evolution of technology and the upgrading of consumption concepts. When Generation Z, the new elderly, the new town youth, and the new middle class have become important forces in the consumption field, quality consumption, personalized customization, national tide elements, and AI intelligence have also become popular with the vitality of new consumption. In the new consumption era, people need more innovation from brands, so as to form a strong supply to meet the new needs of new consumption.
Derived from the forward-looking grasp of the new consumption trend, AUCMA is committed to providing users with a warm "smart home" in the field of home appliances based on the product matrix of high-end intelligence and sets. Promote the construction of multi-terminal integrated smart home through digital technology, create a new experience of smart life, and create a smart home scene composed of multiple family scenarios such as smart kitchen, smart living room, smart bathroom, smart balcony, clothing care, and air renewal. Through AUCMA's "Smart Butler" intelligent control system, it not only realizes the interconnection between electrical appliances, but also provides more intimate personalized services through the analysis and learning of user data, independent perception of user status, understanding user habits, etc.
A "pioneer" with feelings, leading the cold chain scene with digital innovation
Starting with the freezer business, AUCMA has been closely linked to the development of China's refrigeration industry since the day it was born. Over the past 30 years, it can be said that it has witnessed new changes in China's refrigeration industry.
Deeply cultivated in the field of commercial cold chain for many years, through in-depth exploration of market and user needs, AUCMA has formed a multi-level and multi-gradient industrial pattern with horizontal and vertical traditional frozen and refrigerated display cabinets and smart cabinets as its core business in commercial refrigeration products. The products are widely used in beverages, dairy products, ice cream, quick-frozen, beer and new retail channels, and the market share of commercial freezers in the Chinese market is in the forefront, and the world's major beverages, ice cream and other leading merchants have established good cooperative relations.
Behind the leading products is strong technical support. AUCMA adheres to the innovation-driven development strategy, adheres to the mission of "creating happy temperature with science and technology", and is committed to becoming a world-class innovative technology enterprise leading in smart refrigeration. Under the guidance of the "Internet + full cold chain" strategy, the company focuses on the research of key technologies of the smart cold chain and smart home appliance industry, and at the same time establishes an advanced cryogenic technology research institute with the Chinese Academy of Sciences and other research institutions, facing the advanced cryogenic technology needs of emerging industries such as quantum computing, biomedicine, semiconductors, and cold energy utilization, and gathers strength to carry out original and leading scientific and technological research. Overcome the "stuck neck" technology in related fields.
In recent years, AUCMA has actively used advanced technologies such as information technology, Internet of Things, and big data to accelerate digital and green transformation. In terms of the smart cold chain industry, based on the personalized, digital, intelligent and green product needs of commercial cold chain customers, combined with the advantages in the field of refrigeration, the company has upgraded the traditional cold chain products to digital, intelligent and green cold chain products to meet the needs of users for cold chain scenario applications and services transformation and upgrading. Through practice, the company's competitiveness has been greatly improved, and it has gained a good reputation among users, and the company's commercial cold chain products have become the single champion of China's manufacturing industry. The company was awarded the service-oriented manufacturing demonstration enterprise by the Ministry of Industry and Information Technology of the People's Republic of China; AUCMA smart cold chain factory was rated as "2023 National Green Factory" by the Ministry of Industry and Information Technology of the People's Republic of China, and "2023 Shandong Smart Factory" by the Provincial Department of Industry and Information Technology.
In recent years, China has become one of the countries with the fastest growing digital economy in the world. By the end of 2022, the scale of China's digital economy has reached 502 trillion yuan, accounting for 41 percent of GDP5%。In 2023, although the contribution rate of net exports, real estate and other investment demand will drop significantly, and the role of driving economic growth will be insufficient, the consumption based on the digital economy will better support economic growth to stimulate domestic demand. Among them, the contribution rates from the first to the fourth quarter were respectively. 8% and 80%, and always above 60%, therefore, the digital transformation of various industries is imperative.
The relevant person in charge of AUCMA said that around the new brand positioning of "temperature technology expert", the company will continue to increase technological innovation, promote the deep integration of temperature technology and digital technology, and strengthen innovation in all temperature areas. It is committed to becoming a leading world-class innovative technology enterprise in smart refrigeration and winning the respect of the world for Made in China.
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