Compared with the "X year old store" written on the bright side, the reputation of consumers is more intuitive and reliable
Recently, some netizens reported that a market entity (company) owned by *** was established less than 3 years ago, but it marked "13-year-old store" when recommending it to consumers. In this regard, ** customer service responded: "'X year old store' has always been marked like this, it depends on how consumers understand." As for the question of why the platform marked the ** page like this, the ** customer service involved said that he did not know the reason. (Upstream News on January 29).
The length of the store is an important consideration during the shopping process. Under normal circumstances, stores marked with old stores and time-honored brands are often considered to have quality and reputation assurance, and will naturally receive more attention and attention.
However, if there is an obvious time difference between the actual operating years of the store and the number of years marked on the platform, or even the new store is written as an old store, then there is a suspicion of false consumption and inducing consumption, infringing on the rights and interests of consumers. What's more serious is that if you deliberately play word games, bad money drives out good money, and it may also seriously affect the fair competition order of the e-commerce market.
As for why the time is inconsistent, the customer service explained, "The year is calculated by the network according to the registration and opening time of the enterprise store ID, and as long as it is more than 5 years, the logo of the old store will be displayed." And, "Although the store is transferred to someone else in the middle of the process, the opening time remains the same, and the store opening time will continue to be calculated." ”
This shows at least two things, one is that the "13-year-old store" logo is most likely a platform behavior, or is automatically labeled by the system, rather than a self-proclaimed or self-labeled label by the store; Second, there are imperfections in the relevant certification rules of the platform, such as including the registration time and store transfer into the store opening time, which cannot truly reflect the actual business situation.
Behind the old store made of false standards is the simplicity and roughness of platform management and standardization. ** The vintage has lost some of its value and significance, not to mention "depending on how consumers understand it." After all, the premise of consumer understanding is trust, and once trust is lost, they will think that the operator is "playing tricks".
According to the relevant provisions of the Anti-Unfair Competition Law, business operators shall not make false or misleading commercial promotions about the performance, function, quality, sales status, user evaluation, honors, etc., of their goods, so as to deceive or mislead consumers. Since the label is incorrect, the store involved should contact the platform to remove the label; E-commerce platforms should also bear corresponding legal responsibilities, improve platform review and certification rules, and better protect the rights and interests of consumers. Of course, consumers should also keep their eyes open and choose carefully not to be confused by the so-called "X year old store" publicity.
*The business has been open for 3 to 13 years, and the continuation and development of the past ten years depends on the improvement of quality and service. Compared with the "X-year-old store" written on the bright side, the reputation of consumers is more intuitive and reliable - business does not need to be too whitewashed, showing the truth and sincerity, is it not the most eye-catching "golden signboard"? (Zhengguan commentator Han Jing).
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Co-ordinator: Chen Ruosong.
Editor: Ren Sining.