Hema has increased the frozen staple food track, and instant noodles have also played new tricks?
In the new year, Hema Fresh, the leading domestic fresh e-commerce platform, seems to have a new move. Attentive consumers may have noticed that there are many new frozen staple food products on the shelves of Hema , including some familiar instant noodle brands. This can't help but make people wonder, is Hema going to start with instant noodles, a traditional fast food product?
In fact, this is not the first time that Hema has set foot in the field of frozen staples. As early as a few years ago, Hema began to try to launch a variety of frozen pasta, rice and other staple food products to meet consumers' needs for convenient, fast and diversified diets. This increase in the frozen staple food track is undoubtedly a further deepening and expansion of this strategy.
Why does Hema pay so much attention to the frozen staple food market? There are many reasons behind this.
Changes in consumer trends.
With the acceleration of the pace of life, modern people's needs for food and drink are also undergoing profound changes. More and more people are looking for a convenient, fast and healthy way to eat. As a ready-to-eat, easy-to-store, and easy-to-cook food, frozen staple food just meets this market demand. It is not only convenient for consumers to enjoy anytime, anywhere, but also ensures the freshness and taste of food.
An attempt at brand innovation.
For e-commerce platforms like Freshippo, the key to sustainable development is to constantly innovate and meet consumer needs. As a popular instant food product, instant noodles have a huge market base. Through the cooperation with instant noodle brands, Hema can not only enrich its own product line, but also bring a new shopping experience to consumers.
Intensified competition in the market.
Of course, Hema has increased the frozen staple food track, which is also related to the intensification of the current market competition. With the continuous development of e-commerce platforms, the competition in the fresh e-commerce market is becoming increasingly fierce. In order to stand out from its competitors, Hema needs to constantly innovate and improve its core competitiveness. As a market segment with huge potential, the frozen staple food market has naturally become the focus of Hema as a key target.
So, what are the new moves of Hema on the frozen staple food track?
A wide range of products.
Walking into the Hema store, you will find that there are many new frozen staple products on the shelves. In addition to traditional instant noodles, there are also various flavors of frozen dumplings, wontons, noodles, and more. These products are not only rich in variety, but also have a variety of flavors that meet the needs of different consumers.
Quality improvement.
While pursuing product diversification, Hema also attaches great importance to the improvement of quality. They work with a number of well-known brands to ensure that the raw materials of the products they sell are reliable and the production process is strictly controlled. In addition, Hema has also introduced advanced production technology and storage technology to ensure the freshness and taste of the food.
Innovation in marketing strategies.
In order to attract more consumers' attention and buy frozen staple food products, Hema has also launched various marketing campaigns. For example, they may offer deals at specific times to make the products they want more affordable. At the same time, Hema will also publish various food tutorials and cooking tips on social platforms, teaching consumers how to better cook and enjoy frozen staples.
So, for consumers, what are the benefits of Hema adding a frozen staple food track?
A more convenient shopping experience.
First of all, consumers can buy a variety of frozen staple food products in one stop at Hema stores or online platforms, without having to bother to go to multiple places to purchase. This one-stop shopping experience undoubtedly saves consumers a lot of time and effort.
More diverse options.
Secondly, with the continuous enrichment of product categories and the improvement of quality, consumers can find more frozen staple food products that meet their tastes and needs in Freshippo. This undoubtedly brings more diverse choices to consumers.
Healthier ways to eat.
Finally, by introducing advanced production technology and storage technology, Hema is able to ensure the freshness and taste of the frozen staple food products it sells, allowing consumers to enjoy the food while staying healthy. In addition, Hema regularly launches a variety of healthy eating guides and cooking tutorials to help consumers better understand and master the knowledge and skills of healthy eating.
To sum up, Hema Plus Frozen Staple Food Track is not only a keen insight and positive response to market trends, but also a concrete embodiment of its continuous innovation and enhancement of core competitiveness. For consumers, this means a more convenient, varied and healthy eating experience. We have reason to believe that in the future, Hema will continue to shine in the frozen staple food market, bringing more surprises and benefits to consumers.