The just-concluded Spring Festival file can be described as "hot and hot", and a number of widely watched movies are vying to be released, causing a wave of movie-watching craze. According to the preliminary statistics of the National Film Administration, the number of moviegoers nationwide during the Spring Festival holiday in 2024 (February 10 to February 17, 2024) will be 16.3 billion, the three key data of box office, moviegoers and screenings hit a new high in Chinese film history.
More than 1The 600 million people who walked into the cinema demonstrated the strong recovery momentum of China's film market, and also highlighted the audience's "buying" of excellent film works.
According to data from Maoyan Pro,"Hot and Hot".Take 27200 million yuan box office won the Spring Festival champion; "Flying Life 2".followed with 2.4 billion yuan, and the cumulative box office greatly exceeded the previous work, creating a new high at the box office of a film directed by Han Han; "Bear Infested: Reversing Time and Space".Take 13900 million yuan box office won the third place; Article 20With a high reputation and laughter rate, the force is strong.
A number of "most" moments make this year's Spring Festival stalls particularly lively, and they together build a colorful, full of challenges and opportunities of the film market. However, in the ordinary days after the Spring Festival, whether the audience is still willing to go into the cinema is a "must-answer question" for Chinese films to answer in the future.
As Rao Shuguang, president of the China Film Critics Society, expressed his views, it is necessary to have movies suitable for the audience to watch in all schedules, so as to attract more audiences not only to enter the cinema during the Spring Festival, but also to develop the habit of going into the cinema to watch movies, so as to make the development of Chinese films more balanced and sustainable.
For the audience, the factors that affect the viewing experience are not only the quality of the movie itself, but also the hardware conditions of the movie and the choice of viewing seats.
For different theaters, most online ticketing platforms will draw the best viewing area in advance. In this best area, according to experts from the China Institute of Film Science and Technology, the location on the line between the center of the projector and the screen is the best viewing position.
After finding the center line of the vertical axis of the theater, how should the horizontal row be chosen?
According to the Society of Motion Picture and Television Engineers, the viewer's horizontal viewing angle, that is, the direction of the line of sight on both sides of the screen, should be at least 36°.
To put it simply, when we sit on a chair in the theater, the vertical and horizontal fields of view can illuminate the whole picture, and the horizontal row of the theater is slightly behind.
In addition to considering the vertical and horizontal axis of the theater, the height of the screen is also a factor.
Factors that affect seat selection.
In order to avoid neck fatigue, the angle between the audience's eyes and the horizontal direction from the top of the screen needs to be less than 35°. For example, for the IMAX theater, the position of the best viewing C position is a little further back than the giant screen hall.
However, the middle position is not necessarily the best viewing position, and details such as the type of film must be considered, and the final seat selection is still based on the audience's viewing preferences and tastes.
For example, for some movies that are more suitable for screening in IMAX theaters, if you want to get a more immersive viewing experience, you can choose to sit in the front row or two, and if you want to pay more attention to the screen content, you can choose to choose a little back.
At the beginning of 2024, Chinese films will enter the new year with a new attitude with the brilliant results of the Spring Festival, and I hope that in the future, audiences will be able to enjoy a better viewing time in cinemas.
Reporter: Jiang Wenjie.
*: Maoyan Research Institute, 21st Century Economic Observer, China Film Report.
Editor: Chen Zheng.
Cover image: Picture Worm Creative.
*Please indicate that it is from Shanghai Jing'an's official WeChat.
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