Clothing has always been an important way for human beings to divide their own identity labels. For example, the middle class is keen on Arc'teryx jackets with lululemon yoga pants, while parents in Haidian in Beijing will wrap in low-key Uniqlo black down jackets and carry bags with "XX Research Institute" printed on them to pick up their children from school. But no one would have imagined that there was a 200-yuan domestic sweatshirt recently, and it was also taking on the mission of accurately identifying the same kind on the Internet - that isf426
You may have seen this plain sweatshirt cardigan on the street, but you've never noticed what the print on the chest is. But for F426 loyalists, this logo that combines English and numbers is a badge that proves that he is a hipster. 
The F426 Kid is being played as a meme at the top of the Internet contempt chain.
Thousands of essentials, tens of thousands of Balenciaga, in front of the F426 hipsters have to temporarily avoid the edge. "Walk through F426,It's like leaving a criminal record."No one knows how the "F426 Kid" became a new type of curiosity on social platforms. It's just that these four characters have been mentioned in the boys' circle recently, and the person on the other side will smile mysteriously as if they had heard some shocking secret. It's an instinctive reaction, just as when you whisper "oi" in a male college student's ear, he will immediately respond with an "oi". Even when I saw the number "F426" in the parking lot, I couldn't help but stand next to it and take a group photo before my brain could react. 
Mt. Fuji Goat F426 was originally a domestic brand born in 2017. The founder shouted the trendy slogan of "no style" back then, but he didn't expect to be forcibly labeled as "pain literature" by netizens 7 years later. Open Social** and you'll see a series to:"My girlfriend went with the kid in F426".Outrageous ** creation for the theme.
The actor wears a high-street brand that often costs tens of thousands, and shows his taste with careful collocation (although ordinary people like me can't appreciate it). But he was instantly defeated by the second male in the F426 sweatshirt and lost his young love. 
For example, the most angry about this sleeping spell with the same horn @ Ke Leak is those who claim to have a little experience in the field of fashion brands and clothing.
I can't tolerate someone trampling on a hobby or career that they regard as their faith, and they can attract the attention of girls so easily.
It's like people who love to play games, most of them look down on boys who use games to flirt with girls, "that man's technical dishes are not good, and he will only use bubble sounds to chat with his sisters."
How to easily irritate your boyfriend with one sentence? "I just need to say that the handsome guy I met when I participated in a club activity last time was more handsome than him in an F426. 
In these interpretations, F426 is no longer just a piece of clothing.
Or an adjective used to describe thoseAlways ready to unleash charm on the opposite sex, so that boys of the same age can't get used to it. F426 boy, even if he goes to the vegetable market to buy vegetables and fish, he has to put on a posture of walking the catwalk. He had to tuck his hair twice at the right time, just waiting for the eyes of all the women present to look at him.
The shy man wears a baseball uniform with a logo printed on his chest, so that many college students can easily grasp the headache of love problems. "What high-street trendy brands, what functional style cleanfit style, have all been completely suppressed by me. ”
Gradually, the definition of "F426 Kid" has gone beyond the scope of gender relations and has been further expanded to everythingThe image of a young boy who loves to be showy and handsome. "It is impossible for a person to have f426 and low self-esteem at the same time. "The ability to manage personal image has just moved away from the level of "just take a piece of clothing to wear", but it is full of self-awareness.
So I always make some secondary two behaviors that I think are very individual, but make passers-by confused.
For example, talking to statues in the park, exercising on tree trunks. 
UB or feel that you have stepped into the hipster circle, and you can confidently go to the trendy brand stores near the school. As a result, the real hipster boss wearing an MMLG and pedaling Rick Owens looks like a clown. 
Allinvintage saw that the artistic brain of the "F426 Kid" had rushed all the way out of Earth and began to rush towards the Milky Way. And the biggest victim of this wave of memes can be called college students who have bought the same sweatshirt. Previously, it was thought to be wearing a normal tracksuit at most"Now there is an F426 statue with a case record." Put it in the closet and fall into embarrassment, throw it is not to wear it.
A few days ago, I swiped a boy's "Dress and Listen" series**, and on the first day, someone suggested that he buy a basic sweatshirt with jeans. After he changed into a full set, he took a **, which looks like a fairly ordinary college student.
Netizens who stood in Guli and were familiar with the "F426 Kid" stalk found the key point at a glance, "It's not buddy, let's change the brand?" ”
I heard that for every F426 paragraph on the Internet, an F426 sweatshirt will be thrown into the trash. ”
Stand in Guri. Two years ago, it became a "college student uniform".Now the reputation is stinkyWith the network cable as the division, the "F426 boy" and the young people who bought this brand in reality have become two groups. The "F426 Kid" who was ridiculed on social platforms is a peacock who is eager to squeeze into the ranks of fashionable people, but does not have enough spending power and aesthetic taste. But for those who have recently unearthed a few F426s from the depths of a closet, the motivation for buying them is often simple"Then everyone will wear this, what's wrong? ”
Celine About a year or two ago, the F426 actually had another name - college uniform. It is said that college students wear wassup in summer, north in winter, and a F426 in spring and autumn.
Gu Xiaowen's version resembles GAP's basic sweatshirt,You can carefully match the American retro style, and you can go downstairs to take takeaway, which is very in line with the pragmatism of college students. Walking on the university campus, you can encounter the degree of "five of the same style and the same color, and ten of the same style and different colors" along the way.
Although the F426 was mainly popular among the small circle of young people, one detail can see how popular it was at that time. In March last year, Shaoxing once arrested a criminal gang specializing in making and selling fake F426. Some counterfeit dealers don't even find manufacturers to do it themselves, but spend (relatively) ** to "buy" from other counterfeit dealers. Because I know that "online sales are better" recently.
Zhejiang Public Security And although people have been playing the "F426 Kid" stalk wildly recently, this brand is actually more popular among girls. Its basic sweatshirt used to come in a mint green color. Until last year, he was still a frequent customer of the items in many outfit posts.
Like many brands with the slogan of "national tide", F426 also has a rather romantic story. For example, the name "F426" is said to have originated from a "non-existent fighter jet" dreamed of by the founder. At first, it played a marketing gimmick of unisex style, trying to cater to the trend of "genderless dressing" at the time. It wasn't very popular at the time, but it later caught up with the trend of "power dressing" and "American retro".Just with shorts and skirts, you are an American hottie in the 80s, and with loose jeans is a Korean atmosphere lady. Although the style is basic, it has a lot of different philately-like colors. Even if you can always get the same style when you walk on campus, if you wear it not of the same color, it will not be so embarrassing to hit the shirt.
Like many trendy brands, F426 is also gone"The same style as the star".propaganda line.
Lu Yao is the elder brotherHowever, it is usually not the batch with the strongest ability to carry goods and the largest coffee slot. I found out that the most "big" star wearing F426 is Zhao Lusi, who wears his most basic gray printed sweatshirt.
This is also very understandable, it is hard to imagine that those who can earn hundreds of thousands of dollars a day will have a soft spot for a dress that is less than 200 yuan after receiving a coupon. The stars who wear F426 are usually young artists who are not well-known outside the circle, but have some loyal fans. For example, there are several draft idols in your youth, and they have all worn sweatshirts for more than 100 yuan in their homes.
The celebrity with the same fashion is funny is "Let's Farm the Land! Zhuo Yuan in "Youth" also wore F426 on the show. He even wore it to sell bamboo shoots live on the Internet, showing a slightly rustic smile in front of the camera.
For college students, a loose sweatshirt cardigan is inherently a versatile item. Spending 200 yuan ** for a "idol with the same style" is also a consumption behavior that makes people not too painful. f426 probably also understands the psychology of the target consumer group, and the content of its official blog last year can be summed up almost in one sentence: "Come and see which celebrity has worn my clothes recently." ”
However, by this year, F426's status as a "college uniform" has obviously been shaken. Search for brand keywords on social **, and most of the recent content is "out of idle".
Many people didn't remember that the one they bought had been pressed to the bottom of the box for a long time until they brushed the "F426" fun sticker.
You're just playing memesI'm really wearing an F426Before the "F426 Kid" was praised as a stalk, F426 was just a domestic brand that was a little outdated now.
People who buy clothes occasionally complain about fading, deformation, and ordinary styles. **Of course, it is very affordable compared with trendy brands, but it is not cheap as an ordinary sweatshirt.
Until he was suddenly targeted by people who played memes, and was suddenly stuffed into an inexplicable label. "I'm embarrassed to wear it, I'm afraid that others will look at me strangely. ”
In particular, the scope of ridicule is not limited to the sweatshirt cardigan with a big logo on the chest. There are often college students who post their outfits on the Internet, and as a result, the small "426" logo on the chest is accurately identified. Although clothes are just clothes, it is often difficult for young people to completely ignore labels from the outside world. When I bought it, I was just wearing a popular look, but I suddenly entered a chain system of dressing contempt.
Especially for people who don't pay much attention to what they wear, it's easy to "accidentally" become an "F426 Kid" or "F426 Girl". Now if you look at the online store of this brand, you will find that the "trendy brand feeling" it once tried to create has almost disappeared, and it is more like an ordinary clothing**.
It is dominated by light-colored, cute prints, and most of the layouts are loose, which is the most common kind of clothing in college. It's more like a parallel world with those abstract "F426 kids"**.
The genderless concept of unisex was originally seen by the brand as an attitude of "breaking stereotypes".
But the people who still buy it now have already found another useCouple's outfit。When I search for "f426" on the short ***, I often brush up on some small theaters for couples with a little bit of sweetness and bizarreness. For example, a girl in a black down jacket suddenly slipped when she ran to her boyfriend;
Crayon LambA couple in the same coat are shopping in the supermarket, and a hand suddenly reaches out from the outside of the screen and puts the shy boy's hand on the girl's shoulder.
Mu Yi Takuya flipped down, and most of the details of the product were hung at the top of the comment area.
Click on the link, and many praises also mention that it is "worn with the object".
In a way, this is also a deconstruction of the "F426 kid" stalk
The "trendy brand" temperament of the brand itself has almost dissipated, and the "love to be in the limelight" and "love to follow the trend" ridiculed by the Lezi people have naturally become empty targets.
Thinking about it this way, although the rotten stalk of "F426 Kid" is annoying, its lethality is also limited.
As they mocked, this is nothing more than a basic sweatshirt. The basic model only likes it or not, so why not low?
What's more, now that clothes are selling more and more expensive, it is getting harder and harder to make money.
It is impossible to press the bottom of the box, and I must wear more than 200 clothes to return to my roots. ”