In 2014, a post-90s girl named Ma Jiajia shouted the slogan "Post-90s don't buy a house". How has the market changed in the past 10 years?
A related statistic shows that the post-90s generation is the backbone of the home buying army. And if further analysis, when the post-90s are paying, there may be post-60s and post-70s standing behind them. One conjecture is that when the post-60s and post-70s quit, what kind of people will buy houses in the future?
This analysis was put forward by He Jian, CEO of GOA Elephant Design.
On the afternoon of January 10, at the third quarter award ceremony of the Hangzhou ** Real Estate Annual Conference and the "Beautiful House" event, relevant industry guests conducted wonderful exchanges and sharing around the theme of "Beautiful House", looking forward to the prospects of the future real estate market.
CEO of GOA Elephant Design, He Jian.
He Jian's keynote speech was entitled "What kind of house will be built tomorrow?" The subtitle is "Change and Uncertainty".
As a well-known designer who has cooperated with many excellent real estate companies, He Jian has found some changes in the real estate market: the age of first-time home buyers has risen, the proportion of demand in place has increased, and the functional composition of residence + work has a certain proportion of demand.
In the face of changes in the home buying crowd and changes in the city, how to crack it? He Jian believes that on the user side, more thinking needs to be done on the consideration of housing functions and product research and development.
The real scene in the eyes of the sky.
In view of the opportunities contained in the uncertainty, He Jian believes that something can also be done. For example, Tianmu is a good attempt to activate the function of the city by opening up the block.
Zhu Xiaoming, a leading designer of the post-80s, a resident guest of Dragon TV's "Dream Renovation Home", and the founder of ING Yineya Design Agency, believes that home is the first paradise in life. In his speech "Small Family, Big Love", he shared examples of housing public welfare renovation from the old house in the city center, to the home under the eaves of three generations living together, and then to the residence of the elderly on the island.
Zhu Xiaoming, founder of ING Design Agency.
Through these practices, he tells everyone that more important than design is to connect people. Even small houses have the right to get sunlight, and through careful creation, "without leaving the city and getting the joy of mountains and rivers, living in the city and having a spiritual spring".
Fan Ke, general manager of Huawei terminal Zhejiang whole house intelligence, told everyone through a speech entitled "Huawei whole house intelligence, I have never wanted to go home so much", from the previous single product intelligence to the current linkage of several scenes, the beauty of the digital world is entering every family, and new technologies and new applications have plugged in the wings of intelligence for a beautiful home.
Fan Ke, General Manager of Huawei Device Zhejiang Whole Home Intelligence.
In the dialogue session, focusing on the theme of "Meet 2024, a Better Life with Hangzhou", Zhu Lidong, Executive President of Binjiang Holdings, Liu Zhonghui, Deputy Director of the Office of the Board of Directors of Greentown China, He Ji, Executive President of GOA Elephant Design, and Shao Ying, Vice President of the Smart City Research Institute of Zhejiang Urban Governance Research Center, had a wonderful exchange.
Dialogue: Meet 2024 and share a better future with Hangzhou.
The development of China's real estate market to this day is beginning to enter a new stage from "having a house to live in" to "living well". The collision of ideas at the annual meeting of Hangzhou ** real estate has given everyone reason to believe that Hangzhou, as an "excellent student" in China's real estate market, will also be at the forefront of the country in the future in terms of "living well".
Zhao Cijie, deputy editor-in-chief of Hangzhou ** Newspaper Group.
As Zhao Cijie, deputy editor-in-chief of Hangzhou ** Newspaper Group, said in his speech, Hangzhou ** has launched the "beautiful house" activity since 2021, and it is now the third quarter, hoping to discover and share the beauty created by the Hangzhou property market every year, ** and pursue the future development trend of the Hangzhou property market, and also pay tribute to the real estate people who have worked hard for the "beautiful house".
Zhao Cijie said that as a mainstream party media, Hangzhou is willing to join hands with excellent real estate companies to share a better future with Hangzhou.