As the New Year approaches,ApplesThe official announcement of the launch of special products for the Year of the Dragon includes:Otterboxlumen for iphone15seriesProtective casewithOtterboxRugged case for AirTag。These two products are designed with the Year of the Dragon as a design element, highlighting the strong flavor of the Chinese New Year. Currently, these limited edition products are already inApplesThe official website went on sale.
** in relation to these two special paragraphsOtterboxLumen casesThe price is 498 yuan, whileOtterboxRugged protective caseIt is 198 yuan. Although relatively high, these products are unique in terms of material and function. OtterboxLumen cases50% of the material is renewable and compatibleApplesMagSafe Magnetic Ecosystem, which works perfectly with devices such as chargers and stands. Despite the high **, these special editions still attract a partApplesAttention of users.
However, compared with the ** of official accessories, domestic users are more inclined to buy third-party accessories. A lot of people think,ApplesThe accessories have always been priced higher, and this is alsoApplesA big advantage in terms of profits. At the same time, no lessMobile phonesBrands have also launched special and customized products, but they have not significantly increased sales, so in the current fierce market competition, price reduction is the most practical way to attract consumers.
Over the past year, domesticMobile phonesThe market is highly competitive, especiallyApplesFaced withHuaweiwithXiaomiand other strong competition from local brands. According to the data for the fourth quarter of 2023,ApplesStill in the first place, but the number of activations is down 106%, whileXiaomiwithHuaweiof activations increased by 384% and 793%。This indicatesApplesThe development of the domestic market is facing certain difficulties.
Some people think,ApplesThe main reason for the gradual squeeze on the domestic market share is:HuaweiwithXiaomiand other brands already have their own operating systems. This allows them to better adapt to the needs of domestic users, thus winning more support and recognition in the market. ApplesIn order to cope with this competition, it has had to increase the sales of its products through activities such as price reductions and the introduction of special models.
This year's Year of the Dragon special products are:ApplesA new move launched to cater to the needs of the market. AlthoughApplesThe price of products is rarely reduced, but in last year's Double 11 event,ApplesAlso joined the ranks of **. This time,ApplesChoosing to launch a special product on the occasion of the New Year, it attracts the attention of consumers by combining it with traditional Chinese culture.
Year of the Dragon special products are nothing new in the market, there are a lot of themMobile phonesBrands have launched similar products in the past. However, these special editions don't really make much sense, as their configuration and features are no different from the regular versions. Consumers may choose to buy a special product because of its style and appearance, but they don't actually get much additional value.
However, the special edition products have a certain meaning for the brand itself. They can increase brand awareness and market share by associating them with specific holidays or anniversaries, increasing brand gimmicks and buzz. ForApplesThe launch of the Year of the Dragon Special is an opportunity to expand its influence in the Chinese market, as well as a respect and expression of Chinese culture.
Summary:ApplesThe launch of the Year of the Dragon Special Edition is designed to cater to market demand and integrate with traditional Chinese culture. Although ** is higher, the special design and meaning of the limited edition have also attracted the attention of some consumers. In the fierce market competition,ApplesIncrease product sales through activities such as special models and price reductions to maintain your market position. However, the significance and value of the special edition products themselves are relatively small, and they exist more for brand promotion and awareness. In the future development,ApplesIt is necessary to further adapt to market changes and launch more competitive products to win the support and recognition of users.