On the one hand, the "donkey mother" who is deeply involved in the turmoil of debt and salary arrears, and on the other hand, the "donkey father" who began to "attack the pond and grab the land" at the destination, has Hong Qinghua found new hope?
The next time you start a business, you have to be a "donkey dad".
In June last year, Hong Qinghua publicly said that he would be a "donkey dad" for the next venture, and now it seems that substantial progress has been made, but is the "donkey dad" really the "white horse knight" who came to save the "donkey mother"? Recently, the 9th Shenyang Wolong Lake Daliao Cultural Winter Fishing Festival in 2024 was officially opened. In the news, it was specifically mentioned that the event was co-organized by Donkey Daddy Group, and Gao Yufeng, executive vice president of Donkey Daddy Group, attended the opening ceremony of the meeting. A few days before the opening ceremony, Donkey Daddy Group and Kangping County signed a strategic cooperation agreement on the integration of investment, construction and operation of the Wolong Lake Ice Fishing Festival, and the Ice and Snow Adventure Island of Donkey Daddy Group simultaneously landed in the Wolong Lake Provincial Tourist Resort in Kangping County, Shenyang City.
Among them, the "Donkey Daddy Group" has attracted the attention of the industry. At the first glance of the Donkey Daddy Group, it is easy to associate with "Donkey Mother", and I always feel that there should be some relationship between them.
Sure enough, according to the enterprise check platform, Donkey Daddy (Anhui) Group was established on July 28, 2023, the legal representative is Yang Yunhua, and the major shareholder is Shanghai Donkey Mother Tourism Group***, which means that Donkey Daddy Group is a grandson company of Shanghai Jingyu Donkey Mother Group.
Its legal representative, Yang Yunhua, is also the legal representative of a number of enterprises under the Jingyu Donkey Mother Group, such as Shanghai Donkey Mother Tourism Group, Shanghai Qichuang Tourism Consulting Group, Shanghai Jingyu Donkey Mother Digital Technology Group, etc.
Gao Yufeng, executive vice president of Donkey Daddy Group, who attended the event, is still the legal representative of Shanghai Jingyu Donkey Mother Group, and Hong Qinghua has stepped down as executive director and general manager in May 2019.
It is worth mentioning that the origin of the name "Donkey Dad" is inseparable from Hong Qinghua. As early as June 2023, Hong Qinghua, chairman of Jingyu Group and founder of Donkey Mother, won the title of "Outstanding Builder of Socialism with Chinese Characteristics in Shanghai", and said when answering the question of starting a business again: "I should be a donkey father!" 'Donkey Dad' is also the next mission of 'Donkey Mother' after experiencing the cold winter of cultural tourism. ”
On the one hand, the "donkey mother" is in turmoil; On the other hand, "Donkey Dad" began to act. It seems that everything has traces, such as the cases related to the donkey mother will occur in the second half of 2023, and the donkey father was established during this time period, whether it is a coincidence or intentional, I am afraid that only the authorities know best.
In a news that Donkey Daddy Group settled in Shenfu Village, Baohe District, Anhui Province, it was also mentioned that Jingyu Donkey Mother, as the parent company, will give support in cultural innovation, rural revitalization, new marketing of cultural tourism, smart tourism platform, cultural and creative product development and major cultural and tourism activities.
From the current point of view, whether the "donkey dad" can still get these supports is obviously full of uncertainty.
Riddled with holesofDonkey mother
In stark contrast to the "Donkey Dad" in full swing to conduct business, rumors of the negative Donkey Mother Group on the verge of "dying" have spread.
On January 31, a news about the donkey mother's travel network, app, applet, etc. can no longer be used normally, and WeChat has been suspended for several months in the travel circle.
Donkey mother responded to Yicai: "The three-year epidemic has had a significant impact on the cultural tourism industry and enterprises. The company's partners and some companies owe more than 2 billion yuan to Feidingwan in arrears, which is difficult to recover for a while, and some banks have withdrawn loans, cut off loans or collected more than 500 million yuan from Feidingwan in disguise. This makes it difficult for the company to achieve cash flow. Some banks sued the company and blocked the account and domain name, which affected the operation of the enterprise. ”
Indeed, the enterprise check platform shows that most of the objects of the consumption restriction order are Shanghai Flying Donkey Cultural Communication Co., Ltd., whose main business is donkey mother travel network tourism e-commerce**.
Among the applicants, there are Huaxia Bank Co., Ltd. Shanghai Branch, Xiamen International Bank Co., Ltd. Shanghai Branch, Industrial and Commercial Bank of China Co., Ltd. Shanghai Putuo Branch and many other banks, with a total amount of 3134890,000 yuan.
Hong Qinghua is also listed as the person subject to execution, with 3 personal risks and 284 associated reminders. Among them, the frozen enterprise Shanghai Feidon Bay Cultural Communication Co., Ltd. has a share of 12.29 million yuan.
If the customer owes the money or not, the bank loan cannot be repaid. But I'm afraid the problem goes far beyond that......
For the products that have been sold, the relevant person in charge of Donkey Mother also said, "If the booked products have not yet traveled, we will coordinate third-party resources as much as possible to promote normal travel and protect the legitimate rights and interests of users." ”
At the same time, there is the issue of unpaid wages. Some donkey mother employees revealed that many employees have left, and the remaining employees are also continuously owed wages, and everyone is defending their rights. The donkey mother is still hinting that everyone will look for a job and take the initiative to leave.
A 6-year donkey mother employee revealed that she was not allowed to return to work after the end of her maternity leave in August 2022, and she lived on the minimum wage, and began to owe wages and social security ...... in May 2023To date, there is no remedy.
It has to be said that in the melee of China's ** tourism, there was also a place for "donkey mother", and in 2015, the market share of China's ** self-guided tours around reached 307%；It used to be the "darling" in the eyes of investors, and the financing amount was as high as 7 billion yuan over the years. The process from "darling" to "outcast" is inevitably embarrassing.
The honor and disgrace of another identity "writer".
In fact, in recent years, there has been a lot of negative news about "donkey mothers", and there are also copyright disputes that have attracted the attention of the industry.
As the "helmsman" of the donkey mother, Hong Qinghua is not only a businessman, but also a writer.
In January 2018, Hong Qinghua published the book "Tourism, the World of IP Winners". The publication of the book, whether it is for Hong Qinghua personally or for Donkey Mother Group, not only brings a lot of aura, but also brings more substantive cooperation.
By virtue of his authorship, Hong Qinghua's influence in the field of tourism IP has been steadily established, and it has also become an important support point for the title of "the first person in tourism IP". For a long time after that, Hong Qinghua's speeches revolved around this book.
But unexpectedly, two years later, there was a shocking reversal about the copyright ownership of the book.
A former employee of Donkey Mother spoke out publicly, and the case between the employee and Hong Qinghua, chairman of Qichuang Tourism Group and founder of Jingyu Donkey Mother Group, on the copyright dispute of the book "Tourism, Those Who Get IP Win the World" has finally announced the verdict. In the end, the employee won the lawsuit and got the copyright back.
The employee won the lawsuit in Wenlv's "Won the lawsuit! The copyright of "Tourism, the World of the People Who Get IP" does not belong to Hong Qinghua" pointed out in the article that "Tourism, the World of the People Who Get IP" was not written by Hong Qinghua, but by the hands of the employee.
The earliest name was proposed to be "Super Cultural Tourism IP Cultivation", the idea and writing time can be traced back to December 25, 2016, when I planned to complete the creation independently, in the process of meeting Hong Qinghua, he was also very interested in the content of tourism IP, after a deep chat, the name of the book was changed to "Tourism, the person who gets the IP wins the world", and joined the Donkey Mother Group in 2017 to continue my creation. ”
The article also pointed out that this book has had a significant impact on the IP business of "Donkey Mother". After the completion of the book, Donkey Mama also immediately set up a team related to the IP business, and many business directions were inspired by the book. For example, the "B+C", "B+G" and "B+C+G" strategies mentioned in it have also been put forward many times in Hong Qinghua's future IP concept output.
I don't know if I can't find a way to deal with it, or for what reason, the "donkey mother" chose to remain silent at the same time, but Hong Qinghua is still continuing to output IP content.
Since the beginning of this year, Hong Qinghua's last public appearance was the "Shanghai Anhui Chamber of Commerce General Assembly" on January 23, 2024. He said in an interview that cultural and tourism practitioners should be long-termists and must not have the mentality of "losing money in three years and earning it back in one year". More than 20 years of experience told him that the profits of the cultural tourism industry are very thin, and practitioners must not only have the idealism of the stars and the sea, but also have the realism of down-to-earth, and move forward step by step.
Despite the ups and downs of the "donkey mother", Hong Qinghua still established the "donkey father", which can be seen that Hong Qinghua and Jingyu donkey mother group adhere to the tourism industry, but obviously many negative aspects such as arrears and wages have had a serious impact on its long-termism, and whether these problems can be dealt with also determines whether the "donkey mother" has a future.
The cover *** is on the photo network.