· Rituals surpassed €1.7 billion in net revenue, with global revenue up 22% and retail and digital sales growing, especially **sales up almost 20%.
With nearly 200 stores around the world and its first store in Asia, the brand expanded rapidly worldwide.
Rituals' award-winning *** includes the concept of experiential wellness in Europe***"An oasis of the mind"。
Sustainability is key, rituals"Each refill used = 1 tree planted"At least 8 million trees have been restored in India and Kenya.
Netherlands, January 26, 2024:
Despite the challenging market environment, we are proud of the strong growth that Rituals delivered in 2023. Our successful innovation program, coupled with our international expansion with key partners in branded stores and counters, has driven the success of our luxury wellness brand. It has been an honour to work with all of you on this extraordinary journey in 2023.
I'm looking forward to 2024 as we continue to innovate aggressively and plan to open another 250 stores at a rate of almost five per week to reach the €2 billion revenue milestone." We want to maintain our momentum in the retail, digital, wholesale and travel retail sectors in the European market, while building our brand in Asia and designing the opening of an additional 20-30 stores. These numbers are remarkable, but as Rituals, we pride ourselves on being able to contribute to what matters. Since 2021, Rituals has been one of the first companies in the beauty industry to be B Corp certified, and sustainability has always been our top priority. Later this year, we will be announcing an exciting and impactful initiative: our long-term commitment to encourage further change. ”
Raymond Cloosterman, Founder and CEO.
Global expansion: from Europe to Asia
As part of Rituals' international expansion, the brand strategically opened nearly 200 new stores around the world and added 630 new points of sale in luxury perfume stores and department stores. Most of the growth has come from its home in Europe, but Rituals has also made a splash in Asia, making its debut in Malaysia, Singapore, Thailand and Chinese mainland.
In parallel with the expansion of physical stores, the community and database are also growing. With over 1 million followers on Instagram and contributing to a nearly 20% increase in sales, Rituals has also taken the step of merging its presence and offline to provide the best customer experience, implementing Easy Payments. As a testament to the brand's commitment to excellence and innovation, Rituals has achieved remarkable success, winning more than 20 awards, including a prestigious and prestigious award from the friendliest retailer in the Netherlands and Germany.
Successful *** concept
After first introducing Mind Oasis in 2021 as part of the House of Rituals in Amsterdam, Rituals is proud to expand this disruptive concept of well-being to four vibrant cities in Europe: Paris (Champs-Elysées), Frankfurt (Ziere), Barcelona (Avenue de Gracia) and Antwerp (Meier). Expanding the collection, which includes the innovative Mind Oasis, is an important part of the brand's strategy to build a healthy community and provide customers with a unique Rituals brand experience in a convenient way.
The overall concept has won several awards, including the "World's Most Innovative Retail Concept" in 2022. The Mind Oasis experience is based on an innovative scientific approach to spiritual relaxation, also combined with the wisdom of ancient techniques. This concept has been shown to reduce stress and anxiety, improve sleep quality, and improve overall well-being.
Advocate for the use of refill campaigns
Over the past year, Rituals has launched several sustainability initiatives that have made the importance of sustainability a core value. Rituals has boosted the growth of more than 8 million trees using refill campaigns – meaning that for every refill sold, Rituals plant, protect, or restore a tree in Kenya's mangrove forests.
Another highlight of sustainable innovation is a new addition to the portfolio: the Clean Beauty Bar. This is one of the few innovations in Rituals and marks an important milestone in Rituals' ongoing efforts to deliver sustainable, effective, and ethical solutions. In 2023, Rituals continues to help build communities through multiple partnerships"Tiny miracles"(Tiny Miracles) is one of them. With a mission to enable one million people in Mumbai, India, to live in a self-sufficient circular economy, Rituals has produced more than 870,000 bags in partnership with the association.
The brand has successfully navigated geopolitical instability, inflationary pressures, and tight labor markets, while maintaining momentum – where sustainability meets beauty, global expansion and innovation. All of these achievements not only expand its geographical footprint, but also strengthen its position as a leading well-being brand in the global luxury beauty industry.
【About Rituals】
Rituals is a brand dedicated to sustainability and personal well-being in the beauty and luxury industry. As a pioneer in combining bath, body care and home fragrance, Rituals champions the elevation of everyday life into more meaningful moments. Each product is inspired by ancient traditions, allowing you to find happiness in the little things. With a broad portfolio of innovative products spanning body care, home fragrances, natural skincare and more, Rituals encourages consumers to enrich their lives and create small moments of well-being.
Rituals was founded in 2000 and is headquartered in Amsterdam, the Netherlands. Since its inception, Rituals has grown into a globally popular brand, with more than 1,104 retail stores, nearly 4,000 department store counters, 5 spas, and 3 "Oasis for the Soul" meditation experience centers in 36 countries and regions around the world. Adhering to the philosophy of "Clean, Conscious, Caring", Rituals is proud to be certified as a B Corp. As part of its commitment to continuously improve its social and environmental impact, the brand is committed to using 90% natural ingredients in its products, with packaging that is recyclable, recyclable, or made from. In addition, Rituals actively supports three charities. In the world of luxury brands, Rituals aims to be the tone-setter for high-end lifestyles, renewing the strong link between personal well-being and well-being in a sustainable future.