The dazzling array of New Year's goods attracted many citizens to come to buy Chen Fei Gao Wu Shuang.
The Spring Festival is approaching, and the colorful New Year's street activities in Yunnan make the streets and alleys full of festive and peaceful atmosphere. The New Year's goods street in full swing not only meets the consumption needs of the masses, but also drives the prosperity of the market and the prosperity of supply and demand, reflecting the vigorous vitality of the consumer market.
The purchase of New Year's goods has set off a consumption boom
Kunming, the provincial capital, can be seen everywhere in all kinds of New Year's streets, with a dazzling array of commodities and endless preferential activities, enriching people's shopping choices and injecting strong consumption momentum into the festival market.
I bought Spring Festival couplets, cured goose, ham and other New Year's goods, and the harvest was full. Aunt Wang, a citizen, carried a large bag of New Year's goods she had just bought and said happily that the New Year's Street was very close to home, and she would pass by every night.
At the "Rural Revitalization - Consumption Helping into the Community" and the 2024 New Year Shopping Festival, Yuxi Miscellaneous Sugar, Xishuangbanna Xiaobud Valley, Xinping Orange, Wuding Wax Goose, Xuanwei Ham, Fresh Cut Flowers and other special commodities are dazzling. The shopping festival not only brings shopping convenience to community residents, but also opens up sales channels for special agricultural products.
In order to better meet the diversified, high-quality and personalized consumption needs of consumers, the 16th Kunming New Year Shopping Expo is open to the public with a rich variety of New Year's goods, and the public can buy traditional New Year's goods and special agricultural products in one stop. According to the relevant person in charge of the Yunnan World Expo International Exhibition, in addition to the traditional famous and high-quality New Year's goods and imported goods, the expo also introduced household goods, porcelain, jewelry and other products. At the same time, the introduction of major e-commerce live broadcast institutions, inviting head anchors to promote "Made in Yunnan" famous and high-quality products, presenting the exhibition content and Yunnan's local excellent products through short **, live broadcast and other methods, broadening sales channels, and building an exhibition experience platform from online to offline.
Creative products have become the new darlings of the market
In recent years, with the improvement of people's living standards and the change of consumption concepts, consumers' demand for New Year's pictures is also changing, and more attention is paid to the creativity, practicality and personalization of products. According to Ms. Xu, the stall owner of the New Year's Pictures in Tongde Kunming Plaza, in addition to the traditional couplets and New Year's paintings, the merchants also launched creative and personalized products such as handmade three-dimensional paintings, colored Chinese knots, wood pendants, and figures to meet the diverse needs of different consumers.
On this year's New Year's Street, from clothing to household items, from Spring Festival couplets, lantern pendants to cultural and creative products, the image of the dragon is everywhere, attracting people's attention with its unique creativity and exquisite production. The designers have combined the image of the dragon with various fashion elements to create a series of novel and unique New Year's products, which not only retain the essence of traditional culture, but also inject modern aesthetic concepts, making the creative image of the dragon more diversified and fashionable.
In Nanqiang Street, Kunming City, a variety of smart devices, creative ornaments and electronic toys are dizzying, these smart products not only show the charm of science and technology, but also bring fun to people's holiday life. "This cat speaker is adorable, I love it. A child said happily with a cat capsule Bluetooth speaker.
Creative smart appliances break the stereotype of traditional appliances, using unique shapes, bright colors or innovative materials to make people attracted at first sight.
Take multiple measures to build a strong line of defense for food safety
During the Spring Festival, in order to ensure that the masses can buy and use all kinds of New Year's products with peace of mind, our province has unblocked complaints and reports such as 12315, accepted and handled consumer complaints and reports in a timely manner, and carried out activities such as "you point me to check" and "you send me for inspection" to ensure the quality and safety of New Year's goods products in an all-round way.
We use rapid inspection methods to conduct free testing of pesticide and veterinary drug residues and food additives on the vegetables and related foods sent by the masses for inspection, and inform the test results within 30 minutes. According to the staff of the Yunnan Provincial Consumer Association, it will be combined with market supervision and other departments, from strengthening market supervision, strict quality sampling, to promoting self-discipline of producers and operators, and enhancing consumer awareness of rights protection, and comprehensively building a strong line of defense for the quality and safety of Spring Festival products.
Before the Spring Festival, the Provincial Market Supervision Bureau issued a questionnaire on the sampling of New Year's goods at each inspection point, and carried out supervision and sampling inspection of meat, vegetables, fruits, etc., which the masses are most concerned about, according to the results of the mass vote, so as to effectively prevent substandard food from entering the market, so as to protect the health rights and interests of the masses. In addition, the Kunming Municipal Public Security Bureau, together with market supervision, health, agriculture and rural areas and other departments, carried out the "Changfeng Action", each department performed its own duties, closely cooperated, the city's farmers' market, Chinese herbal medicine wholesale market, large supermarkets and other centralized joint inspections, focusing on meat products, edible oil, condiments, tobacco, alcohol and beverages and other random inspections. Through the implementation of a series of measures, we will create a safe and secure Spring Festival shopping environment for the masses. Reporter Liu Jinshan.