Today (January 11, 2024), the slogan, emblem and mascot of the 9th Asian Winter Games 2025 were officially released, which also marks a new milestone in the preparations for this Asian Winter Games.
Slogan. The slogan of this year's Asian Winter Games, "Dream of Winter, Love Among Asia", was created by Shi Ning and Sun Yifan.
The slogan uses "ice and snow" to connect Asian countries and create a new growth pole for the ice and snow economy. The "same dream", "one heart" and "Chinese dream" will be closely linked, and the Asian Winter Games will be used as a link to promote cooperation and common development among Asian countries.
Emblem. The emblem of this year's Asian Winter Games, "Beyond", was created by the team of the Academy of Arts and Design of Tsinghua University.
The pattern combines elements such as the sprinting posture of short track speed skaters, the lilac flower of Harbin and the sun icon of the Olympic Council of Asia, combining Chinese culture with Olympic elements, conveying China's pursuit of accelerating the construction of a sports power in the new era, making unremitting efforts to challenge higher, faster and stronger goals, and making new contributions to Asian ice and snow sports.
Mascot. The mascots of the Games, the Siberian tigers "Binbin" and "Nini", were also created by the team of the Academy of Arts and Design, Tsinghua University.
The prototypes of "Binbin" and "Nini" are two cute little Siberian tigers born in Heilongjiang Siberian Tiger Forest Park in September 2023, meaning "Welcome to Harbin", anthropomorphizing the unique natural and cultural heritage of Northeast China - Siberian tigers, and integrating them with the Olympic spirit, highlighting cultural self-confidence, stimulating cultural vitality, and helping to tell Chinese stories and spread Chinese voices with excellent culture.
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Since the announcement of the global solicitation was released on September 19, 2023, the total amount of information related to the solicitation activities on the whole network has exceeded 5200 million+, covering more than 30 countries and regions. During the solicitation period, a total of 4,608 valid entries were received from 31 provinces, autonomous regions and municipalities across the country, Xinjiang Production and Construction Corps, Hong Kong, Macao and overseas, including 3,518 slogan design works, 760 emblem design works and 330 mascot design works. There are works from top art academies and heavyweight professional institutions in the field of design inside and outside the province, as well as works from all walks of life.
From October 23 to 26, 2023, a review committee composed of senior experts from the China Academy of Art, China Artists Association, Nankai University, Shenzhen Industrial Design Association, and Heilongjiang High-end Think Tank will review the works. After gradually, 10 export numbers were selected, and 4 emblems and mascots were selected as alternative works. The Executive Committee of the Asian Winter Games invited Master Han Meilin, a famous artist, senior professor of liberal arts at Tsinghua University, and designer of the mascot "Fuwa" of the 2008 Beijing Olympic Games, and Master Liu Hengfu, executive chairman of the International Ice and Snow Art Olympiad and an urban public artist, to put forward suggestions for revision and improvement of related works; The design team of the Academy of Arts and Design of Tsinghua University completed the re-creation and deepening of the emblem and mascot, and passed the review according to the procedure.
*: CCTV News].
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