During the Spring Festival holiday in 2024, the District Bureau of Culture and Tourism will actively organize the creation of a festive atmospherePromote the rich and powerful supply of cultural and tourism products, and the colorful cultural and tourism festivals。In Yangpu, the enthusiasm of the masses for travel continues to rise, the cultural tourism market is safe, stable and orderly, and the atmosphere of the Spring Festival holiday is warm and strong. Let's take a look at the cultural tourism "report card" of Yangpu during this year's Spring Festival!
Tourist reception
Scenic reception
The total number of tourists received by the 4 A-level scenic spots in the area is about28.3.69 million person-times, a year-on-year increase in 2023
Among them, the total reception volume of Gongqing Forest Park is8.20,000 people；The total number of receptions in Huangxing Park is:8.40,000 people；The total reception volume of Shanghai International Fashion Center is:11.730,000 passengers。During the holiday period of the scenic spot, the crowds are surging and lively, and various activities are splendid, presenting a joyful and festive atmosphere everywhere.
Reception of district guest (hotel) hall
According to the statistics of 44 sampled hotels in the district, the total number of guests is:28,277 people, year-on-year growth
Among them domestic overnight tourists28,037 people, year-on-year growth, inbound overnight visitors240 people, year-on-year growth；The total number of people in the store on the day of the 8th is39,953 people, year-on-year growth, with an average room occupancy rate of 4642%, year-on-year growth
Travel agency reception
According to the statistics of domestic tour groups of travel agencies, travel agencies in the region organized a total of groups3564 teams, year-on-year growth11,525 person-timesParticipation in tourism activities, year-on-year growth。Among them, 605 teams departed from the city in China with a total of 2,305 people, 12 domestic teams received from Shanghai with a total of 38 people, 13 teams from inbound tourism with a total of 18 people, and 2,934 teams from outbound tourism with a total of 9,164 people.
Wujiaochang night tourism consumption agglomeration demonstration area
In 2024, the total sales of the Wujiaochang Spring Festival festival market25610.970,000 yuan, year-on-year growth, passenger flow211.810,000 people
Cultural tourism activities were carried out
During the Spring Festival holiday in 2024, various public cultural venues in Yangpu District will provide citizens and tourists with a rich and colorful holiday literary and artistic life, create a Spring Festival atmosphere, and add a strong New Year's flavor.
The public cultural venues in Yangpu District have received a total of citizens19,332 person-times, a year-on-year increaseto carry out various online and offline activities227 games, the participation of the citizens cumulative15,997 people。Among them, offline activities204 games, participating citizens12,273 person-times；Virtual Events23 games, participating citizens3,724 people
On February 10th, the Yangpu District Cultural Center and Bailian Group jointly held two wonderful activities, "Looking for the Dragon, Dragon Teng Lion Dance to Celebrate the New Year, Gongs and Drums for the New Year-Wujiaochang Bailian Square New Year Opening Event" and "Looking for the Dragon, Fulong to Spring-Intangible Cultural Heritage New Year Market, Intangible Cultural Heritage New Year Market", two wonderful activities, which were another successful display of Yangpu's intangible cultural heritage into the business district during the Spring Festival, which attracted the attention of many citizens and tourists, and brought a wonderful cultural feast to everyone.
Yangpu District Library held the Yang Yongheng Purple Sand Pottery Carving Art Exhibition and the "New Year: Impression of Light and Shadow in Painting" Oil Painting Art Exhibition, leading the audience and readers to appreciate the profound connotation of different art categories. The cultural activity centers and street libraries of each street are open in an orderly manner to ensure the cultural life of residents in Shanghai and present a New Year's flavor to the citizens, such as: the "Happy New Year" Spring Festival Traditional Auspicious Pattern Exhibition in Siping Road Street, the "Childlike Lantern Painting to Welcome the New Year" intangible cultural heritage handicraft experience activity in Wujiaochang Street, the "Ink Fragrance Sends Blessings, Writes the New Year" Spring Festival couplets in Dinghai Road Street, and the "China on the Tip of the Tongue" exhibition in the streets of Xinjiangwan City, etc., so that citizens who stay in Shanghai for the New Year can gather online and offline, and enjoy wonderful activities non-stop.
The National Anthem Exhibition Hall attracted more than 7,000 people to visit the museum during the Spring Festival. The "Dragon" journey will be launched on the spot, and the audience can participate in the activity to receive a limited commemorative set for the Year of the Dragon. The temporary exhibition "Double Stars Shine in China - The Revolutionary Road of the People's Home Nie Er and Xian Xinghai" attracted many audiences to stop and "listen" to the melody of the times of the people's family.
Market checks
In order to effectively strengthen the safety production work during the Spring Festival holiday and ensure the continuous and stable safety production situation of the cultural and tourism industry in the district, the District Culture and Tourism Bureau actively deploys and combines various methods such as spot checks, joint inspections, and daily inspections led by leaders. Small and medium-sized micro cultural tourism venues such as small Internet cafes, A-level scenic spots, entertainment venues, guest houses and other crowded places, cultural relics buildings, cultural venues, underground spaces and other cultural and tourism venues carry out supervision and inspection of safety production during the Spring Festival, and conscientiously do a good job in various guarantee work.
In addition, the District Bureau of Culture and Tourism, together with the District Market Supervision Bureau and the District Fire and Rescue Detachment, carried out safety production supervision and inspection on A-level scenic spots such as Gongqing Forest Park, Huangxing Park, International Fashion Center, and Bimo Palace. Ensure that the industry is safe and orderly.
Before the holiday, the District Bureau of Culture and Tourism carried out safety production inspections in combination with the special action plan of "Fire Removal and Safety" in the cultural and tourism market and the fire safety centralized rectification action, and dispatched inspectors325 people, supervise and inspect all kinds of places147 times, a self-checklist is issued509 copies, supervise the rectification of general hidden dangers86 places。During the holiday, the District Bureau of Culture and Tourism dispatched a total of inspectors121 people, inspected the cultural and tourism venues51times, including 13 Internet cafes, 7 entertainment venues, 4 A-level scenic spots, 1 chess and card room, 24 guest hotels, and 2 secret room script killing places, supervise and rectify general safety hazards48 places, firmly establish the bottom line thinking of the red line awareness of safety production in various cultural and tourism venues, strictly prevent all kinds of accidents, and create a good and stable safe production environment for the public to celebrate the Spring Festival.
Text **: Wen Lu.
Editor: Wu Baixin.
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