As a form of academic information sharing and academic conference research, live streaming of academic conferences has gradually become a new normal.
For conference organizers, the shared focus and value sharing in the live broadcast of the academic conference, coupled with the use of interactive marketing, can make the participants feel a sense of identity and "participation and unity".
On the whole, the reasons for the popularity of live academic conferences are mainly reflected in the following three aspects.
First, the drainage effect is obvious and the communication attribute is enhanced
Although offline participants can drive the atmosphere of the scene, they are often restricted by various restrictions and uncertainties, so it is necessary to broadcast online meetings.
The live broadcast of academic conferences can break through communication barriers, so that participants who are interested but unable to attend can be carried out through mobile phones, computers, tablets and other terminals**.
In addition, the use of the invitation function allows participants to ** the live broadcast room with one click, which enhances the communication power and expands the awareness of the conference activities.
Second, enhance the experience of participating in the conference and expand diversified interactions
The live broadcast of academic conferences can take advantage of a variety of functions and can add a new interactive experience to the conference activities. Using the PPT document + picture-in-picture function, with the live broadcast director screen switching, the communication fits the WeChat ecosystem, and allows experts and scholars to conduct online real-time teaching.
At the same time, screen sharing, microphone connection, chat, Q&A, tipping and other functions can increase the sense of participation and experience of participants on the basis of the orderly meeting.
Third, the conference is played back in real time to achieve long-tail propagation
Since it is a live academic conference, the live content must be of extraordinary value. The organizer can turn on the replay after the live broadcast, so that the audience can watch the wonderful content of the exchange meeting at any time and extend the influence of the live broadcast.
At the same time, with the help of the fine editing function, the wonderful content of scholars will be edited out and sent to the circle of friends, communities, ** accounts and other channels, so that the content of the society conference can be disseminated twice and effectively reused.
Of course, in order to make the live broadcast of the academic conference more brilliant, the conference organizer not only needs to do a good job in the details and cohesion of the conference content, but also needs to make full use of the digital tools of the live broadcast platform to make the live broadcast of the conference more practical and interesting.
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