As Huawei's "most powerful mate mobile phone in history", the Huawei Mate 60 series has been carefully crafted, not only has a very high appearance, but also has no shortcomings in software and hardware experience, so it quickly attracted everyone's attention as soon as it was sold. It is worth mentioning that the Huawei Mate 60 series also includes a top-of-the-line flagship that is different from the previous ones - the Huawei Mate 60 RS Extraordinary Master.
The reason why it is different is actually from its name, because Huawei has abandoned the Porsche design that has always been there, and has upgraded to a new ultra-high-end brand - Ultimate Design. The HUAWEI Mate 60 RS is the first mobile phone under Huawei's new ultra-premium brand, Ultimate Design. So, why did Huawei choose to unbundle Porsche and establish its own high-end brand? The reason is actually very simple, whether it is for individuals or brands, only by being completely independent can we have a stronger ability to resist risks, and can we go further and more steadily on the road ahead.
In fact, as a top company with a vision, Huawei saw this early on. The decision to unbundle Porsche Design to establish its own high-end brand was not a hasty decision made by Huawei, but it has been working towards this goal for a long time. For example, before unbinding Porsche Design, Huawei had unbound Leica in advance and released a new brand of its own imaging, "Huawei Image XMAGE", and also brought many "world's firsts".
For example, the world's first flagship 5G SoC chip, the world's first mass smartphone that supports Beidou satellite messaging, and the world's first AI-native database GAUSSDB. In terms of ecosystem, Huawei has developed its own Harmony OS, which has brought the ultimate ecological experience to countless users. It is precisely because of its deep technical accumulation that Huawei's new ultra-high-end brand, Ultimate Design, has been successfully launched, and has created the HUAWEI Mate 60 RS, the top king of vertical flagship mobile phones.
Specifically, the top configuration of the Huawei Mate 60 RS Extraordinary Master is reflected in two aspects: "inside and outside". First of all, in terms of exterior design, the Huawei Mate 60 RS Extraordinary Master further interprets "high-end", creating a "Star Diamond Octagonal" rear camera module and bringing a smooth and sharp line design; In terms of materials, the Huawei Mate 60 RS Extraordinary Master is extremely ingenious, and the Ruihong version uses red ceramic, which is the first mass-produced commercial red ceramic in the mobile phone industry, making the high-end texture of the whole machine to a higher level.
In addition, in terms of hardware, the basalt tempered Kunlun glass equipped with the Huawei Mate 60 RS Extraordinary Master is made of the second-generation Kunlun glass with basalt tempering technology, which increases the drop resistance of the whole machine by 100% and the scratch resistance by 300%. Previously, some bloggers have tested the drop resistance and scratch resistance of basalt tempered Kunlun glass, and it has been safe from multiple heights, and even can resist the friction of 7 Mohs hardness that other models cannot resist, and the protection ability has reached the ceiling level.
In terms of signal, the HUAWEI Mate 60 RS supports unique dual satellite communication, even in places where there is no signal, it can receive and send information through satellites, or receive and make calls** through satellites, thus bringing users a more comprehensive sense of security. It is worth mentioning that in the latest report on the sales of smartphones with more than 10,000 yuan in the fourth quarter of 2023, Huawei Mate 60 RS Extraordinary Master helped Huawei win up to 40% of the market share, and the performance is very impressive.
As Huawei's new ultra-high-end brand, Ultimate Design not only brings us the ultimate technology, but also conveys the ultimate brand spirit - extraordinary spirit. The so-called extraordinary, as Andy Lau, the brand ambassador of Huawei Mate 60 RS Extraordinary Master, said, "is not born extraordinary, but dares to be extraordinary". All in all, with Huawei's full return, the high-end mobile phone market will inevitably set off bigger waves in the future. With its strong scientific and technological strength and extraordinary spirit of not doing anything to the extreme, I believe that Huawei will continue to shine in the industry.