With the rapid advancement of technology and the increasing diversification of consumer needs, China's automotive market is undergoing an unprecedented and profound transformation. The current Chinese auto market is highly competitive. On this huge stage, the major automobile brands have been steadily moving forward in a way that conforms to the trend, making the product characteristics infinitely convergent.
However, in this dynamic and diversified automobile market, AVATR Technology has stood out among the starry car companies since its birth with its unique brand concept and distinctive and prominent market tonality, attracting countless attention and becoming the focus of attention in the market.
When it comes to AVATR Technology, I believe that three keywords will involuntarily come to everyone's mind: CHN, intelligent driving and self-pleasing. These three words, like a delicate key, not only accurately unlock the deep connotation of the AVATR technology brand, but also become its unique and distinctive logo in the market.
Especially in the turbulent battlefield in the field of intelligent electric vehicles, AVATR Technology has successfully opened up a world of its own in the fierce market competition with its brand concept and unswerving spirit of endeavor. With the support of forward-looking technical layout, excellent product performance and deep industry accumulation, it has become a leader in leading the development of the entire industry.
In AVATR Technology, we see a particularly precious power - that is, a firm belief and persistent pursuit of fearless innovation and breakthrough. This kind of power, like a surging engine, is continuously injecting strong impetus into the development of China's auto market, leading the entire industry towards a broader future.
The conqueror at the top of the smart drive
2023 is just a short moment in the long river of history, but for AVATR Technology, this year is like a milestone, marking that its strength in the field of intelligent driving has been fully verified unprecedentedly. Looking back on this year, every step of AVATR Technology has been solid and powerful, and every breakthrough has condensed countless wisdom and sweat.
The world's first intelligent driving to climb Mount Everest" - these few words, but behind it contains the hard work and wisdom of countless R&D personnel of AVATR Technology, it is like a monument, standing in the hearts of every AVATR person, becoming one of the proudest events last year. This feat not only demonstrates AVATR Technology's outstanding strength in the field of intelligent driving, but also shows that China's automotive industry is moving towards a new era.
Mount Everest, as the top of the world, has always attracted the attention of countless explorers for its steepness and mystery. However, the application of intelligent driving technology to such extreme environments is undoubtedly an unprecedented challenge. AVATR Technology rose to the challenge and successfully achieved this seemingly impossible task with its leading intelligent driving technology and excellent R&D team on AVATR 11.
This historic moment marks a major breakthrough in the field of intelligent driving in China's automotive industry. This is the glory of AVATR Technology and the pride of China's automobile industry. Not only that, in the ice and snow challenges at the end of the year, as well as the winter tests of other institutions and platforms, AVATR Technology's intelligent driving products have shown amazing adaptability and outstanding performance advantages.
Behind these brilliant achievements, it is inseparable from the in-depth cooperation between AVATR Technology and Huawei. Through the cooperation with Huawei, AVATR Technology has not only achieved comprehensive upgrades and optimizations in hardware equipment, but also achieved a qualitative leap in software algorithms and data processing. This strong alliance model not only accelerates the research and development process of AVATR Technology's intelligent driving technology, but also wins a valuable opportunity in the future market competition.
Huawei's senior executives have stood up for AVATR many times, and their words cannot hide their appreciation for the product, praise for the technology, and affirm the cooperation model. In 2023, the relationship between AVATR and Huawei has been further deepened, with frequent interactions with many senior leaders, including Xu Zhijun and Yu Chengdong. It can be said that the success of AVATR is also the success of Huawei's HI model.
If the launch of AVATR 11 is like a stepping stone, knocking on the door of the intelligent electric market for AVATR Technology, then the launch of AVATR 12 completely demonstrates AVATR Technology's profound skills and forward-looking thinking in interpreting differentiated products and meeting consumers' needs for "self-pleasing".
This new car not only embodies AVATR Technology's pinnacle attainments in terms of high appearance, high intelligence and high performance, but also surprises in the fierce market competition with its outstanding strength. Since its listing, it has been hot, and the large orders have exceeded 20,000 units, with an average order of 350,000 yuan, which shows consumers' recognition and love for AVATAR.
In the current era of the increasingly prosperous smart electric vehicle market, consumers' demand for products is becoming more and more diversified, and the pursuit of "self-pleasing" experience is also becoming more and more intense. AVATR Technology is well aware of this, so in the research and development process of AVATR 12, it has always put consumer needs first, and strives to create a smart electric vehicle that can not only meet the needs of daily travel, but also bring unlimited driving pleasure.
The success of AVATR 12 is by no means an accidental glory, but stems from AVATR Technology's long-term firm dedication to innovation-driven and in-depth implementation of the principle of user first. This is an inevitable bloom, which is the crystallization of the development concept that AVATR Technology has always adhered to in the long river of time.
refuses to follow the crowd, but skillfully integrates unique aesthetic concepts with technological elements; Through in-depth insight into consumer needs and cutting-edge technology trends, we have created a series of products full of unique charm; Break the traditional framework and build a new user-centric business model based on CHN. This is AVATR Technology, a differentiated Chinese high-end brand.
In the past year, AVATR Technology has adopted a series of marketing activities and user experience optimization measures. For example, the launch of the AVATR 11 Hongmeng version model, Tony Leung's endorsement of AVATR 12 series of activities, as well as the hot discussion on social networking or the appearance at various exhibitions, etc., have successfully enhanced brand awareness and reputation, so that more and more consumers have begun to pay attention to and recognize AVATR Technology's intelligent driving products.
There is no doubt that intelligent driving has become the core trend of innovation in the automotive industry, indicating that a new era full of infinite possibilities is coming. In such a context, AVATR Technology relies on its strong technical background, strong alliance camp and excellent brand reputation, proudly stands at the forefront of intelligent driving, and is destined to create more dazzling brilliance in this blue ocean.
The possibilities for the future are endless
If we say that the two major events of Zhijia on Mount Everest and the listing of AVATR 12 have connected the development process and achievements of AVATR Technology in the past year. At the Changan Automobile 2024 Global Partner Conference on January 16 this year, Zhu Huarong, chairman of Changan Automobile, revealed the details of the new joint venture between Changan and Huawei, indicating that AVATR will once again sound the clarion call to "conquer the city" in 2024.
Standing at a new historical starting point, AVATR Technology is well aware that in order to stand out in the increasingly fierce global competition, it must continue to innovate and surpass. And AVATR Technology, which Zhu Huarong personally put on the battlefield, has firmly established the resource guarantee of "as long as AVATR needs it, Chang'an will give money, people will give people, and technology will give technology".
The establishment of the new joint venture is of great and far-reaching significance to AVATR Technology. As Zhu Huarong said, "AVATR is a high-end intelligent brand under Chang'an, and it is a good practice for Chang'an to cooperate with Huawei and CATL. ”
For AVATAR, this kind of cooperation is not only a simple superposition of resources, but also a perfect integration of technology and market, dream and reality.
As the world's leading information and communication technology solution provider, Huawei's technology accumulation in 5G and artificial intelligence will bring an unprecedented upgrade experience to AVATAR's intelligent driving system. As a leader in China, Changan Automobile's profound manufacturing heritage and market insight will form a strong complement to AVATAR.
First of all, it will further strengthen AVATAR's technical strength and market position in the field of intelligent driving. Secondly, the establishment of the new joint venture will promote the exploration and practice of AVATR in the commercialization model of intelligent driving. This not only means a leap in technology, but also represents a comprehensive upgrade of market strategy.
With the continuous development and maturity of intelligent driving technology, commercial application has become an important trend in the development of the industry. Through the joint efforts of Huawei and other partners, AVATR is expected to make breakthroughs in the commercialization of intelligent driving and provide consumers with more convenient, safer, and intelligent mobility solutions.
Not long ago, Chen Zhuo, President of AVATR Technology, announced the new car plan for 2024, which will release 4 extended-range models, including the existing 11 and 12 will be newly launched with extended range versions, as well as the 15 and 16 of the new medium-sized product line, which will also be equipped with extended range power to enrich the layout of the existing product line and comprehensively enhance the combat effectiveness of AVATAR's product group.
This plan not only demonstrates AVATAR's keen insight into market trends, but also reflects its foresight in technological innovation and product layout. There is reason to believe that AVATR Technology will continue to improve its technical strength and market competitiveness with the help of the new joint venture, and provide more excellent products and services for global consumers.
Standing at the forefront of intelligent technology, AVATR Technology shows not only the development mode of a new energy vehicle company, but also the intersection of the present and the future. What it represents is not only a leap in technology and product innovation, but also a firm belief and persistent pursuit of infinite possibilities in the future.
In the vision of AVATR Technology, the future is not a fixed end, but a vast territory, waiting for the exploration of the brave and the development of the wise. This infinite vision for the future is deeply rooted in AVATAR's corporate genes, driving it to constantly break through itself, surpass the known, and march towards the more distant sea of stars.
Of course, no great undertaking can be achieved overnight. However, as demonstrated by the "Wisdom Driving Mount Everest" activity, AVATR people have a firm belief and determination to brave difficulties and climb the peak. They believe that as long as there is a dream in their hearts and a road under their feet, nothing can stop AVATR from moving forward.