On March 10, 2023, the signing ceremony of the strategic cooperation between Juyi (Shanghai) Technology and Liqi (Shanghai) Chain Management and the signing ceremony of Juyi Technology Investment (Meiju Discount Comprehensive Store) project was successfully held in Shanghai.
It is understood that the project of every orange discount comprehensive store belongs to Liqi (Shanghai) **Chain Management***, and has industry-leading **chain management capabilities. Since 2020, it has been favored by a number of investment institutions and successfully won nearly 100 million yuan in financing.
As a well-known investment institution in China, Juyi Technology is full of confidence in the project of every orange discount store after full market research and demonstration. Together with Juyi Technology, the discount project will not only receive tens of millions of financing, but also greatly boost the confidence of the management team and enhance brand awareness.
In this regard, the management of the discount comprehensive store project said that discount retail is definitely the biggest dark horse in the retail industry in recent years, and there is no one.
Judging from the trend, in recent years, whether it is offline traditional retailers such as Walmart or online retailers such as Amazon, life has not been as good as discount retailers. However, the discount retail giant Costco has bucked the trend and achieved more and more beautiful results.
Take Costco's Shanghai Minhang store as an example, it was full when it opened. The two-hour queue at checkout and the three-hour queue at parking have affected the road traffic around Costco to a certain extent.
At that time, there were even many Shanghai netizens who sighed:"Half of the people in Shanghai went to Costco today."
The popularity of Costco has made many domestic retailers see the true power of discount retail, and has also attracted a large number of retailers to enter the track of discount retail.
According to the "New Consumption Industry Financing Trend Report for the First Half of 2022" recently released by Moose New Consumption, in the first half of 2022, a total of 333 financing events occurred in the new consumption industry, with a total financing amount of more than 21 billion yuan.
In the first half of 2022, discount retail brands such as Outler, Little Elephant Life, and Neighborhood Ogre announced a new round of financing. Even the industry's leading brands such as Hi Special Purchase and Good Special Sale are constantly having new shareholders join.
For those who are still in the development stageAs far as the Baiju discount comprehensive store project is concerned, the current task is still to strengthen the construction of its own brand and market operation.
Because the management team is well aware that the current competition on the track is becoming more and more fierce and the cost is getting higher, in this context, it is imperative for the brand to broaden the development dimension.
After the financing, the project will optimize and upgrade the business model of the project in a targeted manner, not only to integrate and operate the basic products such as big-name beauty, wine and beverages, global department stores, and boutique snacks, but also to actively access the current trendy sales types.
At the same time, it is necessary to carry out unified training and market management upgrades for team members, and how to generate benefits in the "gorgeous" transformation; Doing a good job in service differentiation and moat will be the next strategic move.
As for the future goals, the project management team of the discount store said that it is expected that the number of discount franchise stores will reach 1,000 in the next five years.