As a global leader in the high-end nutrition and health industry, H&H Group has always adhered to the corporate mission of making people all over the world live healthier and happier, seized the development opportunities of the big health market, and actively laid out the whole family health ecosystem to meet the needs of consumers of different ages and stages for independent health and their yearning for quality life. Recently, H&H Group's ultra-high-end nutrition brand Swisse Plus announced that it has officially entered the Tmall e-commerce platform to create a one-stop quality shopping service platform for China's elite circles, enhance the ability of "precision", accurately reach the elite group, realize the "scientific and professional" brand characteristics**, and help the development of the new ecology of subdivided categories in the health industry.
Focusing on the online shopping needs of the elite circle, Swiss Plus has entered Tmall**
In the context of changes in the structure of Chinese population, consumption upgrading and changes in health concepts, the domestic demand for anti-aging is growing. According to iiMedia Research, the global anti-aging market grew from US$139.5 billion in 2015 to US$216 billion in 2021, an increase of US$76.5 billion. As the mainstay of society, the high-end elite group has also shown a trend of diversification and verticalization of anti-aging, high-end and healthy lifestyles and nutritional supplements.
In response to the high-end demand for anti-aging nutritional products in China's elite circles, Swiss Plus has effectively diverted traffic through the segmentation strategy of e-commerce channels and provided customized anti-aging service solutions for elite circles. Relying on the marketing advantages of the e-commerce platform, Swiss Plus can realize more refined user operations, serve high-end elite users of Swiss Plus with a more customized and refined online shopping experience, and consolidate the high-end luxury brand image of "cell-level repair and health new technology" in a three-dimensional way, and further create an exclusive membership experience of cell-level anti-aging.
Positioning high-end elite gifts, New Year's gift boxes help life "chess wins".
As the Chinese New Year is approaching, Swiss Plus Tmall*** accurately captures the luxury gift needs of the elite class, and officially launches the New Year's "Chess Victory" gift box, aiming to solve the pain points of the elite group and lead the New Year's gift trend of the high-end elite circle through a high-quality nutritional and health product portfolio.
In the face of the pursuit of sustainable and healthy life by the new luxury consumer group, the Swiss PLUS New Year's "Chess Victory" gift box is the first to include four product combinations, giving the most appropriate health protection with professional customized strength, and sincerely crafting the first choice for New Year's gifts for elite groups in the Year of the Dragon, awakening every consumer's beautiful expectations for the new year
Combo 1: PQQ Brain Rejuvenating Bottle
It contains PQQ, which is called the engine of the brain, and DHA, which is called the brain engine, to improve the problem of brain aging at the cellular level. 8 weeks can improve sleep to relieve brain fatigue and help the brain be more awake, and 12 weeks can effectively awaken brain motivation and improve concentration and memory.
Combo 2: NAD+ Cell Rejuvenating Vial for Women
A full-ingredient anti-aging product with cell-level repair power, adding patented NR, which is safer and more effective to increase NAD+ levels in the body, and at the same time, grape seeds, which are rich in anthocyanins, can effectively reduce pigmentation, relieve sagging and rough skin, and bless the skin to be translucent and elastic.
Combo 3: NAD + Cellular Energy Bottle for Men
NAD+ Cell Energy Bottle, a male nourishing energy supplement with all ingredients to improve cellular function, adds patented NR, comprehensively improves the level of NAD+ in the body, activates cellular energy, regulates body functions, and helps men maintain energy and return to youth in work and life.
Combination 4: Metabolism and anti-aging combination: Liver Cleansing Tablets + Qingchang Tablets
In view of the problems of unbalanced daily diet and irregular life of urban people, Liver Cleansing Tablets are equipped with three liver-protecting herbal ingredients, licorice, artichoke, and turmeric to achieve multiple care for the liver and advanced deep purification. Qingchang tablets contain red yeast rice, lycopene, anti-oxidation, Qingchang regulation, support cell-level maintenance, cardiovascular health. The "metabolic anti-aging CP" composed of the two can help the human body metabolize and detoxify, work synergistically, and build a health barrier for the elite population.
In addition, the appearance design of the gift box considers the atmosphere of the Spring Festival gift needs, and integrates the social emotional resonance of the contemporary elite consumer group. Consumers can go to Swiss Plus Tmall*** to choose from different product combinations according to their gift-giving needs.
Matching the new idea of cell-level anti-aging, Swiss Plus adheres to the circle product strategy of "touching the essence with fineness", anchoring the higher-end consumption needs of elite groups on the occasion of the New Year, combining the ultimate brand experience for consumers with holiday blessings, and providing high-end consumer groups with a high-quality option with real health value with the far-reaching "chess wins" New Year's luxury gift box. It shows the upgrading of product efficacy and brand value experience, accurately meets the new nutritional and health needs of the elite circle for scientific anti-aging, fills the gap in the current high-end health gift market, further reaches the high-end elite circle from multiple dimensions, and leads the trend of high-end luxury gift-giving.
Deeply cultivating the field of nutrition, Swiss PLUS leads the upgrading of China's anti-aging industry
Since the rise of the beauty economy, China's anti-aging technology market has become a blue ocean of opportunities to grab tens of billions of volumes, and the post-epidemic era has activated the public's due attention to health. Based on the in-depth insight into the consumption pain points of China's elite groups and the demand of the high-end market, Swiss Plus is committed to creating a high-end experience of high-end technology and luxury care for Chinese high-end consumers through cell-level health research and anti-aging as a breakthrough.
In addition to continuously optimizing product quality and function, and building brand professional barriers, Swiss PLUS focuses on the market science popularization work of elite groups, interpreting the cutting-edge life attitude of China's backbone consumer groups, and setting off a new trend of high-end luxury. Last year, Swiss Plus cooperated deeply with GQ Ceremony, and at the same time officially announced that Wang Yuheng, the strongest brain, became the brand ambassador, profoundly conveying an independent and wise attitude towards life, and leading a new trend of high-end luxury.
In addition, Swiss Plus also actively cooperates with authoritative nutrition institutions to explore cutting-edge scientific achievements in anti-aging, opening a new chapter for the innovative exploration of the anti-aging industry. Since its listing at the end of 2022, it has joined hands with the Knife Research Institute and the Effie Award to participate in a series of high-end offline activities, accurately focusing on the elite group and leading the development of China's high-end nutrition and health brands.
This time, Swiss PLUS officially entered Tmall, focusing on creative practice in the field of big health marketing, and joining hands with high-end nutrition products to integrate into the new marketing trend, laying a solid foundation for H&H Group's brand high-end strategy.
Adhering to the PPAE business model of Premium, Proven, Aspirational and Engaging, as a pioneer and explorer in the health and nutrition industry, Swiss Plus will create more precise and high-quality products to meet the needs of market segments through scientific and technological innovation, grasp the new blue ocean in the field of nutrition, and create a world-leading new experience of cell-level anti-aging. Further promote the high-quality development of Healthy China 2030.